China's gaming industry will have "standard" can depend on

Our correspondent Guilling reported that the National Information Technology Standardization Technical Committee will set up a game standard working group in December 2010 to organize and formulate national and industry standards related to the game industry in order to standardize the development of domestic game industry.　　Among them, the network game, the mobile game, the webpage game and the animation and so on domain national, the profession standardization research work also will launch simultaneously. Industry evaluation said: "This is the first time in the field of animation and gaming industry, will be beneficial to the development of the industry to promote the role." "Not long before industry standards were missing, a news story about the Ministry of Culture's removal of the food-stealing game sparked a backlash online," he said. Although eventually the relevant departments out of the rumor that the media misreading, however, the controversy over the issue of the majority of netizens still arouses people's concern: the people who support the abolition of the game believe that such games will have negative impact on minors, the formation of wrong values; Opponents of the game say that most people who play games are adult white-collar workers, Have the ability to discriminate.　　As a result, the topic of setting the game grading standard is again proposed. Another news report, the Chinese Consumer Association released a 2009 complaint hot analysis showed that the Internet service complaints continued to increase, the number of complaints increased to third, especially the network game services more problems.　　China Electronic Chamber of Commerce 315 Consumer Electronic Complaints Network issued in the same period of the Network game Complaints Statistics report showed that in 2009, a total of 80640 complaints involving online games, an increase of 82.33%, much higher than market size growth rate.　　Relative to the online gaming service areas of high complaints, the current online gaming consumer rights and interests of how to protect the many gamers are concerned about the problem. Industry experts said that the online games industry in China has developed in the 10, the industrial chain is increasingly perfect, the industrial environment is relatively mature, and rapid growth.　　However, China's animation and gaming industry has not been the corresponding authoritative standards, the game enterprise internal norms, industry development or the introduction of foreign animation game industry standards, or rely on the general consensus in the industry. With the rapid development of the game industry in China, more and more new elements to join, appear and face a growing number of new problems, "to draw up the national conditions of the Network game service standards, to change the current Chinese online games are missing the status quo becomes urgent."　　"China Consumer Association vice President and secretary General Yang Hongzhan said. Standards come at the right time "the establishment of the game standards team will undoubtedly provide a good start to solve the problem."　　"Although the standards set by the game Standards Working Group are not mandatory, they will have important implications for the development of the industry," Yang Hongzhan said.　　At present, the game Standards Working Group has been approved by the Ministry of Industry and Information Technology and the Ministry of Culture, China Electronic Standardization Institute as the National Beacon of the game standard Working Group Secretariat units, responsible for specific preparations. China Institute of Electronic Standardization, said the director of the standard Working Group will study the development of Game classification and coding, Game Quality Evaluation Index system and other basic standards, and focus on the development of Game Machine (tvgame) countries,Industry standards, the development of online games, mobile games, web games and animation and other fields of national and industry standardization Research. Analysts said that the game industry is an important component of information services, is the information industry, one of the most dynamic focus and hot areas.　　At present, to guide, support and standardize the development of the game industry has become one of the important tasks of the competent department of information industry, and standards as an important hand in the implementation of industry management and guidance, in promoting the development of the game industry will play an important role. In fact, before the country set up a standard working group, some areas of animation game development have been taken the lead in trying. May 2009, Jiangsu Province Changzhou Creative Industry Base Animation service standardization pilot project through the National Standardization Management Committee of the review and project, after the base of the CMC as the main body, set aside special funds for the pilot construction, and the selection of various key animation enterprises,　　Formally established 32 enterprises to participate in standard formulation, covering the original animation, game development, new media operations, book audio and video distribution, derivative products research and development, investment and financing services and other fields.　　November 2010, Changzhou creative industry base announced as the Base Animation service standardization of the first batch of 32 pilot enterprises list, animation service standardization pilot work is also fully launched, this is China's first cultural industry in the field of service standardization pilot.　　Enterprises to participate in the development of the reporter in the interview learned that many game companies hope that through the formulation of industry or national standards, can be in a number of details to standardize, so that the relevant authorities to the enterprise approval process greatly simplified, truly conducive to the survival and development of enterprises.　　According to the introduction, the game standard Working Group will be for the animation game industry to recruit member units, by listening to and adopt the industry authoritative opinions and suggestions, and finally determine the relevant standard program. The game standard Working Group will solicit the industry's enterprises, scholars to participate in the completion of the relevant standards.　　Experts say this is to maximize the accuracy, authority and operability of the standards. In addition, there are online games business leaders pointed out that special attention should be directed to guide the industry's leading enterprises to participate in, their entry will play a better model leading role. Now Shanda has made it clear that it will participate in the game standard Working Group.