Circle of Friends Marketing Focus

Open your circle of friends, there are always some information to sell things, whether it is food or supplies, only you can not imagine, no they can't. Some even joked: "If one day, I pull you black, please don't blame me, not I hate you, but because I do not have so much money to buy your things." Visible, people are now more or less affected by the circle of friends marketing. So, what is in the circle of friend marketing? When we are crazy about the micro-credit marketing, do we really think about the nature of a friend circle marketing?

Originally, the Circle of Friends is a friend to maintain a circle of affection, it let the feelings between friends more than 0 distance. And when someone sees this kind of zero distance relationship can bring another kind of business opportunity, the friend Circle marketing begins. In fact, Friend Circle Marketing is the first marketing feelings, so that mutual trust between friends to increase the credibility of the merchandise. In a way, it has a little bit of Chinese characteristics. Because the Chinese people like to work with the relationship, Friend Circle Marketing is a very real example. And indeed, someone has tasted the sweetness of it, for the increase in trust has made the sale of goods more unobstructed. In my opinion, the development of electric business makes our life more convenient shopping, and the circle of friends is actually another form of electricity, but the form no matter how the change, the most important convenience is realistic and valuable. And more than 90% of smartphone friends will use micro-letters, and each has a micro-letter friends will use the circle of friends, and marketing in which the value of space is very large. It's also a very important factor in the number of people who want to do marketing in a circle of friends.

However, in my opinion, the circle of friends compared to other electric business platform has a lot of drawbacks. Why do you say that? Friends Circle, the original purpose is to maintain the feelings of friends, share each other's lives. And the electric business is different, it is specialized to do the electric business, so in the electrical business more professional. and professionalism is the necessary factor in the competition of this era, it can bring the core competitiveness. So, want to let friends circle beyond other electric business platform, there is a big gap. Because the gap between the two is too big, so it needs a long process to catch up. At the same time, the most common way to sell products directly in a circle of friends is by constantly brushing the screen to increase their sense of existence, or through the relative advantages of price to become an "absolute" advantage, but this is very unwise. Continually brushing the screen will only multiply the public's aversion index, because when a person is brainwashed by the same kind of information, it will produce boredom, so this behavior may lead to be pulled into the blacklist. and price advantage, this is more difficult to control, because when the network becomes very open, the price has become very open to a certain extent, if your product is not satisfactory, all prices are worthless. Therefore, in the circle of friends to carry out merchandise marketing friends, need to think very well about this problem.

Many people may ask, then the circle of friends marketing is really worthless? Of course not. The above view is only from the circle of friends directly selling products in one respect. and friend Circle Marketing is not only selling products, but also a kind of culture and emotional sales. For example, some very influential micro-credit public accounts. Do not know that your micro-letter is not so many daily need to see the micro-letter public accounts, even if not every day, will often see. These attractive public accounts are very successful micro-credit marketing. In the small series of the micro-letter, there are so many public accounts about the beauty of food, and it gives you the information is not only gourmet beauty, but also about when and where information. And this is the soft marketing, can enter your inner marketing. and friend Circle Marketing the original goal is such emotional marketing, its future is so, only when the emotional marketing to do the right time, the circle of friends can play the most influential role. Moreover, with the continuous improvement of public life, the need for material is not only embodied in the use of material value, but also the emotional value behind the material. And the value of emotion includes many aspects, including culture, service and the ability to touch your inner points. And who can do in the emotional value of the better, who can be in the circle of friends to gallop.

Therefore, the circle of friends Marketing is still a new stage, if you want to open up in which belong to their own a day, who needs more than those who have a little more innovation, rather than simply drift.