CityVille Super Popular farm game "FarmVille" into the world's most players games

Beijing Time December 24 news, according to foreign media reports, Zynga's new social game "CityVille" in the launch of only 22 days, the total number of users has reached 61.7 million, more than Zynga's famous farm game "FarmVille",　　Become the world's largest player number of games. The number of active players in CityVille is 61.7 million, and the number of Farmville active players is 56.8 million, according to AppData, of the new Zynga social games CityVille data statistics agency.　　Until then, Farmville has been the most popular social game on the Facebook platform, and it is the world's biggest game from the number of players. Zynga's next challenge is to capitalize on the huge player base for more profits.　　If Zynga can do this, it will become a more powerful social gaming company. Zynga launched its CityVille game on December 2, after which it kept breaking records. CityVille The total number of users reached 6 million in the 8-day period, after 11 days, the total number of users exceeded 20 million. The main reason for the rapid growth of CityVille users is that CityVille is Zynga's first global synchronous release game.　　Zynga has now launched five language versions of CityVille in English, German, Italian, Spanish and French. Currently, Zynga's Facebook platform has a 261.6 million active monthly number of players, close to the highest level in history. In November this year, Zynga had a 198 million active monthly number of players. Zynga's all-time highest level of active players appears this spring, but as Facebook begins to crack down on spam, it makes it hard for game developers to promote their own gaming products without advertising.　　This directly led to a sharp decline in Zynga's gamers and no return to the vertices. But with the introduction of new games, Zynga's active players are starting to rise again. CityVille is a game similar to the "mock city", but it is simpler and more social. For example, a player can open a retail store in a game and open a store in a friend's city.　　Mark Scargus Markskaggs, head of the CityVille game team, says the team aims to create a game that gives players a real sense of life. The rapid development of the CityVille game also benefits from Zynga's advertising campaign on the Facebook platform, as well as the cross-selling of other Facebook users. Now Zynga should consider whether the player will be willing to play the game for a long time and will be willing to pay for the game.　　Zynga's game has been free mode, players can enter the game free of charge, but need to pay to buy virtual items in the game, such as Farmville game players pay to buy "tractor." Founded in 2007, Zynga is now one of the world's largest game developers with a total workforce of more than 1300 people. Johndoerr, Doerr Investor at Kleiner, a prominent investment agency, said the investment in Zynga was one of the smartest investments made by his venture capital company.　　Currently, Zynga is the biggest app developer on Facebook, with valuations already breaking 5 billion of billions of dollars, surpassing the world's largest video game developer Electronics Industry (electronicarts). Zynga is trying to expand its gaming offerings to other platforms, increasing the total number of gamers. Zynga, for example, has launched mobile games in Japan. In addition, Zynga has extended its social games to sites outside of Facebook and translated them into other languages. In recent days, Zynga has bought a company on average every month to get more good game developers. (Digging the shell net)