Clever interpretation of Enterprise website optimization How to layout keywords

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The development of the Internet has brought more and more influence to the enterprise, the Internet sales platform is gradually appearing in the enterprise sales strategy, more enterprises choose to enter the Internet, and have expanded their sales channels. However, the first task of enterprises to join the Internet is to create a marketing-oriented website, choose the key words for their own enterprises, improve the ranking of keywords in search engines, increase the flow of marketing-oriented web sites, so as to achieve network marketing purposes. That for the enterprise Marketing-type site to how to successfully layout keywords, the following A5 Webmaster Network SEO Diagnostic Team (http://www.yuehuai.com/seozhenduan/) to provide you with a few points of layout skills:

First: Site title and description layout. For corporate marketing sites, the choice of keywords with a regional, such a keyword optimization is not high, if the webmaster can be a good layout title and description, fast rise to Baidu home page is still very possible. Title of the original writing: the main keyword + secondary keyword + enterprise name, for the higher difficulty of the main keyword, you can appear in the title of 2 times, or use the method of cutting words, let the main keywords appear 2 times, the enterprise name is best to write the company's title, so as to avoid customers to modify the name, resulting in the impact of keyword ranking. Description of the original writing: Description generally do not exceed 80 characters, more than the part will not be shown in Baidu home page, the description of the main keywords appear 2 times, description if a complete sentence, do not appear the accumulation of keywords. After the title and description of the layout, the main keyword has generally appeared 3-4 times, such a density for enterprise optimization is enough.

Next: the website homepage layout. Enterprise construction sites are marketing-oriented sites, the home page will certainly have news section, or the company profile, this is the webmaster need in the company profile layout keywords, the first time in the home page of the keyword, you can make it bold and anchor text linked to the home page. Then, you can be the home page of the product name layout, corporate marketing-oriented home page will have products, pictures are not easy to be included in Baidu, webmaster can add alt attribute to the picture, you can properly use keywords, or the title of the picture of the keyword layout, for the first page of the products displayed, Here we suggest that you add keywords one by one, do not add keywords to each product, which can lead to high density of keywords. At the same time, but also to consider the user experience, unrelated products do not add unrelated keywords, affecting the user's experience.

Again: site links and the bottom of the layout. Marketing-type sites will have links, links in addition to looking for relevant corporate web site Exchange links, to provide the weight of keywords, but also here is the site's main keyword layout of a good place, in the link to add their own site keyword anchor text link, give the main keyword anchor text link to the home page, But do not appear the same keyword many times, the same keyword appears once. If the enterprise website only optimizes a key word, that homepage Friendship link section only needs to do a main key word link, does not use other key words link to the homepage, lest disperses the keyword weight, sometimes also can be optimized excessively. The bottom of the site will generally have copyright information, here is also the layout of the key words can not be less, in the copyright notice may also add the main keyword, here can add wrong or anchor text link to the home page, improve the weight of the main keyword.

Finally: Website navigation layout. For the optimization of difficult keywords, as far as possible to make keywords in the site density high, at this time you can take into account the site navigation layout, the use of keywords in navigation layout, do not let the density of more than 8% can be. For the general corporate website navigation layout is: Home-Column page-content page, for the optimization of the site navigation can be layout: Keywords-column page-content page, the content of the title can be added to the keyword description. At the same time, you can add H1 tags to the site, H1 tags to add the main keyword layout. Navigation can not only improve the layout of the key words, but also allow the site to be included better.

Enterprises want to have more customer groups, to improve the keyword ranking is the shortest way, marketing-oriented website to improve the ranking of keywords, the first thing to do is definitely to layout good keywords, not only to improve the ranking considerations, but also to consider the user experience, after all, the ultimate goal is to provide Web site product sales, Must be for the user to consider, so the keyword layout, also do not appear piled up, excessive, disorderly phenomenon, so as to avoid being K, abandoned by users.

The above keyword layout method is aimed at the enterprise website, may not be suitable for the content type, or the large-scale portal site, the different type website layout skill certainly not the same, this stationmaster in optimizes should pay attention to use. Want to do business site optimization webmaster can master keyword layout skills, better to do marketing-oriented site optimization. Xuzhou 52 Real Estate Network Www.52fdc.com original submission