CNNIC Year Report: The mobile end of the total swallowed PC

CNNIC (China Internet Information Center) released yesterday morning in the first half of the 2014 (34th) China Internet Development Research Report, the data shows that the first time the Chinese mobile phone users exceeded the PC side, but the smartphone shipments in this year's initial decline in the first quarter. In addition, the overall education level of Chinese Internet users is also slowing down steadily.

36 Krypton based on this report, some of these materials have been sorted out and readers can refer to them.

The number of mobile internet users surpassed the PC for the first time, the number of websites declined.

As of June 2014, the total number of Internet users in China 632 million, compared to the end of 2013 increase of 14.42 million people, half a year growth rate of 2.3%, estimated around 5%. China's mobile phone users up to 527 million, six months growth of 5.4%, the year is expected to reach two digits. The proportion of mobile internet users reached 83.4%, while the proportion of desktops and laptops was dropped slightly, and the number of mobile phone users exceeded the PC end for the first time. But smartphone shipments have leapt to the top, with 100 million of smartphone shipments in the first quarter, down from the year before.

The number of sites has also turned downward over the past six months, dropping from 3.2 million to 2.73 million, down more than 15% per cent. It seems that the impact of app on the web is very obvious. In Cnnic's 33rd report earlier this year, it has recorded a decline in the frequency of Internet users in homes, units and internet cafes, and a rise in internet time in public places. Perhaps limited by Internet access in public places, this trend has not persisted in the 34 reports.

The number of rural Internet users has increased, and the education level of netizens has declined for four consecutive years

As of June 2014, the proportion of rural population in China was 28.2%, the scale was 178 million, and continued to grow steadily. According to the Union data, at the end of 2013 the current domestic three-tier cities and rural mobile users have been the number of one or two-line cities. Given the higher penetration rates in big cities, the number of Internet users in three-tier cities should have crossed 50% earlier. So at the end of last year Cnnic also first published China Rural Internet Development Survey report.

Due to the infiltration of the Internet into the countryside, the proportion of Internet users who have received higher education since 2010 has been declining, and the number of Internet users who receive only nine years of compulsory education and the following has been on the rise, and internet users who have received college or higher educational qualifications may fall below 20% next year. Compared with the city, the rural Internet is still in the low age stage. However, regardless of the rural or urban, the age distribution of netizens at the same time to the old age and the extension of the younger age, they are the power of the total growth of internet users.

Per capita increase in internet hours, electricity quotient and entertainment up social network down

Internet users to maintain a steady increase in time, but the growth slowed down, the work of the Internet in all the Internet activity in the proportion of the decline. Internet users ' activities are also happening dramatically.

If you think of Twitter as a social network, the use of domestic social networks has fallen by 9.3% per cent in half a year, compared with the growth rate of Weibo + social networking over 12% years ago. So over the past year, traditional social networks have come to a tipping point, and the social connections of Chinese netizens have rapidly migrated to micro-letters and new social apps. The growth bottlenecks of Sina Weibo and Renren can be seen as a microcosm of the big migration of social networks.

At the same time, online Banking + network payment + online shopping axes is the fastest growing plate. This plate is closely related to the development of the electronic Business and internet finance. Internet finance has gained 10.1% user usage in the past year from scratch. In addition, online games, music and network video representatives of the entertainment sector developed rapidly, the growth of the second only to the electric and financial sectors. In the next 4G network driven, video, music and other rich media forms of content have the opportunity to a step.