CNZZ "Webmaster Statistics" insight into user behavior to achieve website optimization

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User behavior analysis is the basis of website optimization. In the user behavior data acquisition and analysis, with the help of Third-party professional analysis tools can achieve a multiplier effect. Domestic senior data analysis expert CNZZ "webmaster Statistics" (for personal webmaster) and "Panorama statistics" (for businesses, enterprise), the data report, graphic form multi-dimensional degree of performance characteristics of visitors, especially "page access trajectory" and "hot map" two major functions, dedicated to the visitors track to give intuitive insights.

Page access trajectory understanding user behavior habits

Visitors often in the site to jump between the various pages, access to the list, but you can observe the focus page and its upstream and downstream pages, master the visitor's antecedents and whereabouts, find more common visitors to visit habits. The page access trajectory is used to complete this function, the user is free to specify the watch Focus page, the system will list the top ten routing page and go to the page. To observe the focus page, its own import, export the number of PV can reflect the weight of the page in the site, and through the observation of the source and go to the page to maximize the understanding of the visitors ' behavior habits and points of interest.

Access trajectory can tell the site owner, the user on a Web page of the vision of the general browsing trajectory, that is, the user's objective behavior. It is also possible to draw a Web page design is reasonable, whether it can make users really pay attention to and click on the need to let him click on the location, and ultimately affect the entire site's information architecture.

"Hot map" visually show user interest

CNZZ launched the "Hot map" function, through different colors to distinguish between the different regions of the hit heat, you can more visually show the interest of visitors, efficient tracking of the source of visitors, thus multidimensional analysis of the characteristics of the visitor clicks.

CNZZ statistical tools in the design and research and development of more emphasis on user experience and practicality, users only need to focus on the visited page link added to the "Hotspot map" function, and ensure that the page has been successfully placed CNZZ "Webmaster Statistics" code, the next day you can view the "hot map" related data. After the application of the "hotspot map" function, users can focus on 10 hot pages at the same time. Open a page hotspot map, the interest point shows at a glance, the red area of the picture shows the highest click Heat, orange, yellow, green second, while the blue area is the lowest click heat.

CNZZ "Hot map" can not only choose to view the recent 7th effect show, the original "Select Source" function, but also to analyze the different types of antecedents (direct input, search engine, local routing, Outland, etc.) into the attention page of the click, easy to grasp the different user Groups page operation characteristics. Use the mouse circle hotspot map In any area, you can show the area within the number of page clicks and concerns, the focus is equal to the designated area of the total page hits the proportion of clicks, simple and convenient to use.

It is reported that CNZZ "webmaster statistics" and "Panorama statistics" upgrade the new version will be fully online, the product in the Routing and analysis of the interview, interactive experience and so have a great upgrade and optimization, will support the site of the Lord in a more user-friendly and convenient way to track the performance of visitors.