Cohesion, integration, cross-border mobile advertising will be the three major trends in the future

Global mobile Internet event GMIC2014 recently concluded in Beijing National Convention Center, tens of thousands of mobile Internet elites from around the world witnessed the new glory of mobile Internet!

Sun Zefeng, vice president of mobile advertising platform AdSage, said at the conference that cohesion, integration and cross-border marketing will be the three major trends in the future of mobile advertising. As market competition intensifies and traditional brand advertisers invest more in mobile advertising, enterprises with strong complementary strengths in the mobile advertising market will join forces to reorganize the industry structure resources and the trend of cross-border interactive marketing will become more and more obvious. "Cohesion, integration, cross-border" will be the three major trends in the future of mobile advertising.

Statistics from Statista, a German statistician, show that mobile ad placement has also grown six times as much as traditional PC-side ads. As of 2016, the global mobile advertising market will reach US $ 45 billion and is expected to account for 28% of the global Internet consumption, making it the fourth largest advertising platform in the world. In China, the overall market size of China's mobile advertising platform in 2013 was 2.59 billion yuan, an increase of 144.3% over the same period of last year and is expected to reach 5.01 billion yuan in 2014. China Mobile advertising platform to maintain growth in the next two years, the market size in 2015 is expected to reach 74.9 billion yuan.

Cohesion - Mobile Search Technology + Display Advertising Fine Marketing

As China's most understood search mobile advertising platform, Aide Siqi will join forces with Baidu to achieve a comprehensive mobile search strategy upgrade, from the mobile terminal for advertisers to mention mobile search + In-app perfect combination of advertising, will be The future of mobile digital marketing business opens more possibilities. At present, the mainstream advertisement forms in the mobile advertisement market are inlaid advertisements such as banner, open screen, insert screen, full screen and integral wall, and the demand for mobile search has increased greatly in the face of the growth of mobile traffic.

Baidu announced Q4 2013 report shows that the layout of Baidu's mobile area in 2013 has shown remarkable results. Mobile revenue has accounted for more than 20% of Baidu's total revenue. In addition, in Q4 2013, the number of mobile phone Baidu client users exceeded 400 million, with over 100 million monthly active users. At the same time, Baidu mobile search market share of 72%. The scale of mobile Internet users is rapidly increasing, user search behavior is also a lot of transfer to the mobile terminal. It is foreseeable that the future of mobile search is bound to become a competitive point and opportunity for mobile marketing.

Integration - Brand Marketing, Channel Integration, APP Distribution

Mobile advertising platform has entered the staking stage, technology-based development model is not barriers to various advertising platforms, a strong channel resources, media integration capabilities of mobile advertising platform will be more competitive.

Aide Siqi will fully integrate brand marketing, channel integration, APP distribution capabilities to meet advertisers marketing needs. With massive media advertising resources and unique market channel resources, such as sole agency mango TV, Jinshan mobile phone assistant, connotation ads and so on; with Ed Hawkeye, swingo, AAAS / AIAS two Eddie optimization analysis techniques Advantages, Aide Siqi will open a new chapter in mobile marketing, providing advertisers with the industry's strongest mobile marketing capabilities.

Cross-border - to help traditional businesses, enter the mobile Internet innovation interactive marketing

More and more traditional advertisers have begun to steal the phone side, more marketing budget will be transferred to the phone up. The development of mobile Internet technology today, the traditional Banner advertising is clearly unable to meet the marketing needs of advertisers, "cross-border" will be the main form of mobile advertising in the future. Native ads, cross-screen ads, O2O is the king of future mobile advertising.

Aide Siqi has been using channels, media and technology advantages to help traditional businesses fully interactive marketing, such as Samsung, KFC, Pizza Hut, Mazda and other famous enterprises. Aide Siqi Samsung swingo voice recognition technology for the only product will be the exclusive to create the industry's first multi-screen interactive advertising forms, to achieve multi-screen linkage, the depth of interaction with the user success.

As China's first mobile advertising platform, Aide Siqi through massive high-quality media advertising resources, as well as exclusive intelligent advertising technology for advertisers and developers to create higher marketing returns. Aide Siqi has formed cooperation with more than 98,000 applications, the average daily active users of more than 51 million, daily display volume reached 860 million, more than 1000 advertisers in the field of mobile advertising and Aide Siqi cooperation, including mobile games, Automotive, FMCG, e-commerce and other industries.