Commercial WiFi at its time? "Tidal WiFi" from wireless marketing and business CR

Recent commercial WiFi has been hot-Alipay is pushing for a free WiFi discovery project, and other big companies and startups are rumoured to be trying to occupy the O2O entrance. As a result, hardware vendors offering routers and other solutions are facing a huge opportunity, one of which is that "Wi-Fi" wants to be cut from the wireless marketing and merchant's CRM perspective.

As mentioned above, "Wi-Fi" for businesses to provide the router hardware + wireless marketing and CRM two levels of solution: When users enter the store, you can no longer ask the merchant WiFi password, directly from the Merchant's marketing page landing using free WiFi. At the same time, because users can use mobile phone number, micro-letter, micro-BO, QQ and other means of free landing, so merchants can get the basis of user information, as well as users into the store after the total number, residence time, conversion rate and other related data to be used as follow-up CRM and two marketing

"Wi-Fi" founder Bkai said his main idea for Wi-Fi was to help businesses save money or earn money to gain. In this way, WiFi has more room to play, for example, if you can work with ibeacon related vendors, in the WiFi environment to the user's positioning can be accurate to the centimeter level (in contrast, wifi positioning accuracy can only reach the meter level). In other words, businesses can "sense" to the user in this precision, accurate role portrait and behavioral analysis, which will be a great help to the retail business decision--merchants may be based on the behavior of most users in the store to improve the display of the category of stores, Send accurate ads to users who are interested in a particular item in the field but have not bought it at the end.

In Bkai's view, at this time node, who can understand the near-field WiFi, who can transport, store more user data, will have greater value. While commercial wifi is still a more mature form of advertising (that is, helping businesses and third parties advertise), he is bullish on the development of near-field WiFi based on O2O, which can make a profit in the future through the large data from the WiFi portal.

Recently, in addition to the active presence of commercial WiFi hardware manufacturers, many large companies have also been involved in the battle for the entrance to WiFi. In addition to the announced plans of Alipay, the legendary micro-letter, the United States will also have action. Among them, Alipay and micro-letter in this field the biggest advantage is that they already have a huge user base, can be attracted by these user groups enough merchants to settle in, because the existing public account is equivalent to the business personalized marketing channels and CRM, therefore has the advantage of the advance. As for other large start-up companies such as the US Regiment, WiFi may be used as a diversion for their services. It is also worth mentioning that Google, on the other side, has recently launched a commercial WiFi program and wants to work with Ruckus to build a cloud-based WiFi network to provide low-cost, high-quality WiFi services for small and medium-sized businesses.

As for commercial WiFi, the tidal WiFi announced in April this year the 15 million U.S. dollar a-round financing of the Chinese capital, there are other similar companies such as the Koala Network, previously reported Joome and Y5zone, and so on.