Conquer the debris time: the hand swims the user surpasses the traditional game

The number of mobile gaming users in the United States has risen to 101 million, surpassing traditional gamers and becoming the largest group in the US gaming market, according to the latest data from foreign investigative agencies newzoo. China Mobile gaming market is also growing at a high speed, according to Niko, the number of mobile gamers is expected to reach 192 million by the end of this year. Domestic mobile game market is when the music, the apple of the eye, Stone, hand tour group several major companies occupy the mainstream, and more suitable for the fragmentation of the product is a joint public, QQ and other chess games.

Mobile games have changed the way people entertain, industry experts say, the rapid popularization of mobile internet terminals and the increasing attention to fragmented leisure time make mobile games become an indispensable part of people's lives.

Smartphones become a universal game

In China, due to the rapid popularity of intelligent terminals, especially the smartphone shipments of nearly 130 million, mobile internet users have exploded, according to internet research reports, China Mobile internet users have more than 340 million, more than PC Internet users.

Mobile Internet terminals have laid the foundation for the rapid growth of users. Intelligent terminals have laid a strong foundation for the rise of mobile internet users, smartphones, tablets, e-readers, car navigation and other mobile internet terminals carry mobile applications, along with the variety of terminals, terminal prices continue to lower, the user's access to mobile Internet terminals will also increase.

In all mobile applications, games are most popular with users. The latest set of statistics shows that gaming applications account for 17.26% of Apple App Store applications, accounting for the first in all applications. The game has become the mobile phone application standard configuration, has the media already described the handset as the national game machine.

Zynga says players from mobile devices are growing three times times faster than web games in the company's gamers. To accommodate the rise of mobile devices, Zynga is shifting its focus from the original web game to mobile games.

The domestic mobile game market from 2010 began to enter the high-speed development stage, every year, many mobile game developers developed a large number of mobile games, which to when the music, the apple of the eye, stone, and other companies as representatives. "World War II", "Pearl Three", "every day to the landlord" domestic mobile phone game has a large number of fans.

Wu Guo, the CEO of the joint public, said, "in the number of new users, mobile phone-side growth is most obvious." As China's most influential chess and card gaming platform, from 2003 onwards, the development of mobile game products, 2011 is a large amount of manpower, material restructuring mobile Products Department, to carry out the mobile end of chess game research and development, there has been "up to Mahjong", "Every day the landlord" and many other mobile chess card casual games online, Cumulative mobile End Total user has more than 5 million, daily active users more than 300,000 people.

Move game conquer debris time

In addition to the popularity of a lot of intelligent mobile terminals, the most important reason for mobile games is that mobile games meet people's need for leisure and entertainment of debris time.

The concept of "debris time" I learned from a female colleague that she is the "Plant vs Zombies" talent, "Angry Birds" master, "Fruit Ninja" company record holder. In her words, the student's schoolwork is too heavy, the white-collar life is too busy, how can you still have the heart to spend a few hours with those tense level, complex attack omit to torment them? A game that can kill life in "debris Time" is the true meaning of the game. "A white-collar company and a journalist talk about it.

There are gamers who compare scenes and psychology when playing different game products. Compared to the client game and the Web game, mobile games play a variety of venues, people in the hotel and other seats, banks line up, the subway to work, but most of the time is "fragmented", these times can not be centralized use, so mobile game is the best way to pass "debris time".

2012ChinaJoy, the joint public, Boer city, such as chess and card game Factory High-profile exhibitors, become CJ Pavilion in one of the highlights. Compared to other game types, chess game is the most suitable to fill the "debris time", but also the first to be transplanted to the mobile end of the game type. For example, the recent online hot "Yao Kee Poker Gold League", on the special opening of the mobile end of the portal, users can enter the game directly through the mobile phone, attracted a large number of people do not usually have the opportunity to surf the internet to participate in chess and card lovers.

Industry insiders concluded that the success of mobile games thanks to the busy life of today's people and the use of debris time for leisure and entertainment of the general demand, seize the user's fragmentation time is equal to capture the opportunity. Mobile gaming is arguably the most attractive decoy, with mobile internet-strewn, mobile devices such as smartphones and tablet computers being the most insidious traps.