Constructing digital platform Xinhua Media wants to enter "3.0 times"

Xinhua Media Management in the 28th meeting held at the shareholders ' meeting made it clear that the future will not be satisfied with the simple larger traditional business, but also through the expansion of new business forms, build a good digital distribution platform, so that Xinhua media business into the "3.0 version of the era." Xinhua Media 2009 In response to the adverse impact of the financial crisis, despite a number of positive response measures, but in addition to the book sales revenue year-on-year increase, in other including audio-visual sales, stationery sales and advertising and newspaper sales and other business income on the year-on-year two-digit decline. To that end, Chen Jianfeng, who formally served as chairman of Xinhua Media last month, said in a communication with shareholders that according to the changing trend of consumption patterns led by new media, the company will realize the new strategic positioning upgrade in 2010, and make the platform of strong entities to be a big digital platform, so that the two platforms can be shared. Words and specific development ideas, he pointed out that Xinhua media should use the opportunity of the national cultural system reform to realize the extension of the industrial chain and realize the cross-regional development, including the construction of the digital platform and the real platform by means of the existing two major services, and to improve the market competitiveness of the company through the extension of the industrial chain and innovation　　To achieve nationwide expansion by means of low-cost or capital operations. Executive Vice President Wang Li in answer to investors asked questions, Xinhua media in the future is not simply to the traditional business bigger, but in the existing entity business platform, on the basis of actively explore the digital platform for new media business.　　He explained: For example, if the Xinhua bookstore of the former traditional bookstore business model is 1.0 version, to the 1990 's from a single store to extend to the store is like 2.0 version, then, now to enter the 3.0 version is the digital and communication technology as the carrier of the multimedia business era. In this regard, Wang Li for the three aspects of the specific introduction of Xinhua media has embarked on the construction of digital platform. First, to open up a digital bookstore business, this has been done at the Shanghai World Expo, Xinhua Bookstore Expo Park In addition to the common paper books, audio-visual products, but also set up a "electronic reader really machine experience area", readers can directly through the computer in Xinhua media-owned online bookstore to pick their favorite books, or probation wonderful chapters. Second, strengthen such as online bookstore e-commerce business, relying on the existing wholesale resources Xinhua media and distribution network such an entity platform, to carry out differentiated competition. Third, the promotion of electronic reader business, the company holdings of Xinhua Liberation Digital Media Co., Ltd. has recently been the external light has more than 20 patented technology to ensure the "ink" reader, this is not more than 8 mm thickness of "ebook", rechargeable electricity can be seen two weeks, standard 2G large memory, can store tens of thousands of books.