Correct analysis of the smart home industry website can be done to promote

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In this era of high-speed Internet development, do a good job of internet marketing is currently the main business of major industries. According to the competition degree analysis of the intelligent home industry, the Internet competition degree is very intense. So how to do the Internet to promote it? The correct analysis of the smart home industry website can be done to promote.

First, carding the promotion channels:

Internet marketing can be described as a variety of, what is the best and most effective promotion needs to be properly combed. The promotion channel of the Internet believes many people will think of Baidu. Baidu is the largest directional flow platform, because the smart home industry in Baidu to promote competitiveness is very fierce, simple to do in the promotion of Baidu has not much effect, then we can pay attention to other platforms.

1. Portal brand Promotion, (can be in Sina, NetEase, Sohu, Tencent and other professional portal hanging vertical ads, the advantages: display volume and traffic is particularly large, shortcomings: high costs, belong to the industry's big-class company to do the promotion).

2. Micro-letter, micro-bo promotion, micro-credit and micro-blog are currently popular mobile phone social applications, with hundreds of millions of of the user, do a good job of micro-letter, micro-blog promotion will receive unexpected results. (Micro-credit public number certification fee 300, micro-blog certification for free).

3. Forum Promotion, Forum promotion has always been a major network promotion staff focused on a way to promote the Internet has a large number of smart home Industry Forum, of course, other large forums also contain home, home appliances and other sections, then you can do in these plate platform to promote.

4. Soft text promotion, soft text promotion is a recent popular way of promotion, of course, to do soft text to promote the quality of soft text needs a certain level, can be asked to write on behalf of professionals. Promotion of the platform has: NetEase, Sina, Sohu and other portals for soft text promotion. There are other channels that need to be developed.

Second, the competitiveness of the analysis industry:

The correct analysis of the competition in the smart home industry in order to effectively do the network promotion, according to the Intelligent Home industry analysis, the correct analysis of the competitiveness of each platform is the necessary work.

1. Search Engine Promotion Competition degree analysis, search engine promotion such as Baidu, 360 search engine, according to the intelligent Home industry search engine promotion analysis, search engine promotion competition degree is very intense, so do not recommend deliberately to do, details see the following figure:

2. portal site brand Promotion Competition analysis, this is a very expensive way to promote the current smart home industry to do this type of promotional company only, Samsung, Haier and other large companies. Do this type of promotion can use Baidu, Google and other network alliance to promote the way to do.

3. Micro-letter, micro-bo promotion of competition analysis, we are outside shopping malls everywhere there is a two-dimensional code, can be seen in the major business micro-credit promotion attention. Of course, micro-letter, micro-Bo platform, such as the competition is very large, but seriously do this platform marketing or get unexpected results. Micro-letter, micro-Bo is the best platform for viral marketing.

4. The Forum promotes the competition degree analysis, the Forum promotion is the current Internet to do most one kind of promotion way, the biggest reason is that forum posts are free, of course, the simple advertisement in the forum is not feasible, according to my smart home Industry forum to promote the analysis, to share the form of doing a forum to promote or can do, Because this method does not do a lot of promotion, most of the forum is to promote the use of hard advertising, so easily be moderator delete posts.

5. Soft text Promotion Competition degree analysis, the soft text promotion is only in recent years to become popular, the soft article promotion is one kind of promotion brand very effective platform. At present, the smart home industry to promote the competitiveness of soft article analysis, do this type of promotion is very few, only Samsung, Apple and other large companies are doing, so the soft text promotion is very often market.

Third, the promotion of implementation:

According to a variety of promotional methods for the Intelligent Home Industry competition analysis, after the data, the next is to start the implementation of promotion, how to promote it? With competitive data can be correctly promoted, below I give you step-by-step.

1, search engine promotion:

Baidu Promotion is our most common, because most enterprises for the network to promote the channel that only Baidu, of course, Baidu is also the most use of the search engine. How to do also search engine promotion? At present, the smart home industry to do the most is the cost of SEM search engine promotion, that is, we often say Baidu bid, is based on the keyword bidding and creative matching and quality to rank.

Do SEM need a certain skill, such as not too obsessed with the hot keyword, hot keyword although high traffic, but not directional, for the smart home industry hot keyword, smart home is the industry's hot keyword, but this keyword is not directed, Search the word most people want to know about smart home, not want to buy. So do sem than do some more directional long tail words, such as smart home investment to join, smart home agents to join. This type of keyword although there is no traffic, but very directional, unlike popular keywords will produce a large number of non directional traffic, using long tail words to compare flow direction, but also a significant cost savings.

2, the portal website promotion:

Portal promotion is a very expensive way of promotion, the current Internet to do this kind of promotion is very few, also on Samsung, Haier and other big companies are doing. Do the portal to promote the form of the network, so that not only can be displayed to the major portal sites, but also to save expensive promotional costs, network Alliance promotion is based on the number of clicks, is a brand is a very effective way to promote.

3, micro-letter, micro-BO promotion:

Micro-letter, micro-Bo is currently the most fire two social software, micro-credit promotion is the current major business essential promotional tools, micro-letter promotion is mainly to promote micro-trust platform. This is a platform for the collection of micro-trust users, can use the micro-trust public platform to regularly push information to subscribers, so as to achieve the promotion effect.

Weibo is currently the fastest spread of the promotion platform, effective use of micro-Bo can do unexpected explosion of the promotion. Microblogging platform is to do viral marketing the most effective promotion platform, do micro-blog promotion can use an event to quickly spread the brand.

4, Forum Promotion:

Forum is a gathering popularity of a platform, according to the Intelligent home industry analysis, to do a forum to promote the enterprise is very many, but they have a common point is to send a hard ad posts. Effective forum promotion is best to do in the form of soft, write an article on the use of intelligent home articles to share to everyone, and then the ads embedded can be.

5, soft article promotion:

Soft text promotion is a promotional brand is a very good way to promote the current smart home industry to do this type of promotion is very small, so this promotion is very market. How to do soft text promotion?

Can borrow the third party platform in the major portal sites such as: NetEase, Sohu, Sina and other contributions. Soft Wen can ask the third party platform to write, this can not only attract traffic, but also promote the brand.

Summary: This type of promotion is to be sustained, must have a certain degree of executive power, after the accumulation of time to achieve the effect of promotion.

The above is I give you to share the analysis of intelligent home industry to do network promotion, for everyone to exchange, the article originated from the Royal wisdom of Intelligent Home http://www.hjzzzn.com/810.html, reproduced please keep the connection, thank you for your cooperation!