Correct handling of search engine down right and keyword ranking drop

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the 11 and December after the big adjustment of Baidu, a lot of webmasters have encountered a reduction in the site, the key word ranking drop problem, my website also encountered these problems, the reason for these situations may be Baidu down right, of course the main reason for the problem is certainly on our own website, we first look at the general fall right after Several phenomena will appear in the website:

1. The site included a large area of reduction, or even a collection is not

2. Site: Web site, the homepage of the website is not retrieved

3. The number of external links to the site has suddenly decreased

4. Site keywords and long tail keyword rankings dropped significantly

If your site appears above a few phenomena, then it is likely to be searched down the right, then we have to solve these problems, of course, to let the search to upgrade the weight of the site, so that the search to recognize your site, this site summed up a number of measures I hope to be useful for reference:

1. Streamline the code to make searching easier to understand your site

Many sites in the beginning of the site, consider more is the beauty of the site, so in the site a large number of use of FLASH,JS and other search can not crawl the code, resulting in the search engine in the site can not crawl the effective information, so in order to make the search to better understand your site, we should more use CSS to create a Web site that eliminates fancy code that is useless.

2. Timely processing of site internal links, to avoid dead links

We must pay attention to the internal link situation, we must be in clear understanding, keep the link unobstructed, try not to appear dead chain bad chain situation. For a dead chain problem, you can make an error message page 404 or use 301 to jump to the correct page.

3. Provide high quality original content

The role of the site is to provide users with valuable content and information, search engines are also like valuable information, so the content of the site in search optimization occupies a very large role, so we should refuse to use the acquisition means to copy content, which is the most likely to be the site was down the right or even K is one of the main reasons, in addition, We must also pay attention to the details of the content, such as the content of the title used as much as possible to use <H1>, the Web page <title> to be concise to the meaning of the article, do not stack keywords here, there are the most basic meta tags.

4. Do not overdo SEO optimization

As long as the SEO optimization of a few principles to do on the line, not to optimize the optimization, a large area of accumulation of keywords, crazy to add outside the chain, these can only be searched for the right to drop, or even clear the site

5. Optimize the internal structure of the website

The internal structure of the website is very important. Can simply say, a good site internal structure is to let customers see what he wants to see, so that he can easily find the desired information and products, aspects of the query to your contact details. For search engines, can let search engines through the pages of the mutual link to crawl to each page of the site, feasible way to establish a reasonable navigation menu, so that each page has a navigation function, can facilitate the engine, but also to facilitate customers. Create a complete site map, and if possible, page as much as possible using HTML static pages.

6. Refuse to connect the black chain and garbage chain, do more high-quality outside the chain

We see this Baidu punishment, a large part of the reason is because of the chain. If you are a new site, you may rarely have high quality sites and links to you. But it can be found that the structure is reasonable, rich content and original new sites linked to each other, these are potential sites. When your site has a certain weight in the search, then you should pay attention to the selection of external links, you can never be down the right site for link exchange and links. We can also in some high-quality forums, blogs leave their own links, but do not in those posts full of links to the message, forums and other places released.

Search engine algorithm We can not grasp, but our own site as long as the regular, regular, adhere to update to do, not afraid of the algorithm changes to the site's impact.

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