Creative Soft writing skills: Borrow film and television works packaging soft text

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Nowadays, the website's propaganda soft text is flooded with the Internet, especially the electronic Commerce website Promotion Soft article is a dime. In such a large number of soft, boring soft paper accounted for the majority, of course, there are some very distinctive creative soft text, these soft text makes a person look refreshing.

How to write creative soft article, the author summed up over the years have seen the excellent soft, and combined with 7 years of soft writing experience, feel that there are some small creative soft skills to learn from, through these small skills can increase the freshness of soft, interesting, readability. Today I have an example to introduce one of the skills: Film and television works packaging soft text.

Explain the writing background of this soft article, is New Year's Eve for a home appliance store to write promotional soft wen, the article mainly to the introduction of film and television works, through a forthcoming release of the "new film" to attract everyone's attention, while in the article small title cleverly interspersed hot movie names, to enhance the fun of soft wen.

I. The writing of the title

Search for movie premiere in Baidu General news headlines: such as "no Door" May 16 release, the public focus on micro-interview, "floating tycoon" released on May 18, Aaron Kwok was trapped in love, "chasing the fierce" nationwide release, revealing six major taste points; we can imitate these titles to write the title of opening soft text, Due to the opening of the store is XX home appliances store, this soft text title can be written: "Gan Jiang opened 15th Sioux premiere, the public cast in advance."

Second, the writing of the lead

The lead is generally a general description of the upcoming film. The author of the soft text of the lead is: "After the preparation of the busy, a recent shop in a store to spend hundreds of millions of carefully crafted film" Gan Jiang opened "has been all set, into the late production, December 15-17th will be fully released in Sioux City. In the opening promotional activities, the store investment in the big, joined the brand of home appliances, many concessions, will bring to the city's home appliances market a huge shock. ”

Third, the writing of small headings

As the writing of this article comes on New Year's Eve, a large number of popular films have been released, in order to increase the bright spot of the soft text, the author in the writing of the title of the time also made a painstaking effort, will introduce the promotional content combined with the popular movie name, and by sharing the wonderful fragments of the way the passage of the article in tandem organically, such as highlights of a: tablet manufacturers to submit the "cast"; highlights two: white electricity products blowing "assembly number"; highlights three: mobile phone to help you "Destiny call Transfer"; highlights four: computer digital on the "Yangtze River No. Seventh".

Iv. writing of the text

The previous combination of the small title of the film has been a lot of soft wen Tim, so the text if the content and small title perfect Echoes, plus just the title, the combination of lead, then this soft wen will greatly attract readers ' attention, and cause them to read interest. The following describes how the author at that time is how to combine, such as on the "tablet manufacturers to submit", "a paragraph is so said" in preparation for the opening of the Gan Jiang Shop, Panasonic, Samsung, Sony, Sharp, Toshiba, Philips, LG and other home appliance manufacturers, to 30 billion yuan preferential color TV big single and XX home appliance stores signed a "cast" ... "On the computer digital ride on the" Yangtze River Seventh, "a paragraph is said," Stephen Chow's sci-fi blockbuster "Yangtze River Seventh" is looking forward to, Gan shop opening period, 100,000 professional SLR camera all price reduction, ahead of time to let you feel the impact of technology ... "

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