"Daily one black Horse" fun game: a start-up company Zhou personally visited

Source: I black Horse author: Stone Sea-Willie

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"I Dark Horse Guidance" Temple fled 2 Chinese agents, Fruit Ninja Chinese agents, Angry Birds china agent ... "for others to marry clothes" of the fun game to attack another foreign popular game. And as CEO, Chen Yuyu's goal is clearly more than that, in his plan, Le Tease will be mobile internet age 4399, a boutique hand tour platform. And the interest of Le Tour not only have foreign hand tour, there are investors, Chen Yuyu Frankly, Zhou had personally to play in Shenzhen office visit.

The following is the Chen Yuyu of the CEO of the fun game:

The first door to take the channel is to knock first, and then rely on the case to obtain recognition. Why many people in the country do not get the quality of the game content, because strangers need a cognitive process. For foreign developers, whether Tencent or 360 in the eyes of foreigners and we are all the same starting point.

Everyone knows that in China leisure games is difficult to make money, especially in the 2011, the entire payment system is immature, jailbreak rampant, channel chaos and war has just begun. In fact, foreigners in the heart is also very clear that the game in China is not to make money, but in the United States on the App Store one day may earn millions of of dollars. If you were to talk to him at this time, would you like to talk to him for the price of a day or one months? At that time, even 2 million dollars was hard to come by. So at that time we came up with a different concept, we want to run the game as a brand.

This idea just caters to the top ten games on the App Store for Fruit ninjas and Angry Birds, who want to have a longer life cycle and only if your game becomes a brand your life cycle will be longer. 2009 with the Fruit Ninja developers to meet for the first time, March 2011 We took the concept of brand to Australia to chat, soon finalized the cooperation.

With the Fruit Ninja's first successful case, we have to pick up the Angry Birds, the temple escape and other games. In the process of brand-building for them, we take two steps, one is to get the fans, and the other is to become a present. In order to get more fans, let the user precipitation down, we built a lot of microblogging group, let users discuss the spread. This is mainly dependent on advertising, and we will sell unique props in the game revenue. In addition to the good scheme, we have to introduce foreign games to our local service. For example, we do the fruit of the Chinese version of the Hermit, in which a lot of Chinese elements, you will see the concept of yin and yang, as well as the dragon fruit, Litchi These original games are not yet common in the domestic fruit. By these means, we have accumulated a lot of added value behind them, and the Android Market alone will add about 6.007 billion yuan a month.

Brand promotion is an ongoing process. At present, we will do some offline activities and dolls for them, throughout the process we will always put the brand first and weaken their company. So now more people know about these games, but they rarely know who is running behind them. Fortunately, when we got the Fruit Ninja did not pay any cost, this story may not set up now, because the game has begun to make money.

Now our company's main business is divided into two, one is the distribution of casual games, we will only from abroad to find the top of casual games to do the distribution. The second is the operation of mobile games, this part we only take the domestic games operation, because the net swims to the local culture request very high. At the same time, the net swims also needs the flow, our small game has some flows, relies on these flows to lead the user to increase the consumption, causes the net game life cycle to be longer.

Now the whole hand tour market to do the platform of the company model are similar, our company also want to go 4399 mode. We represent a lot of boutique games, access to traffic, through the user's retention into the user's platform. But for the whole of the emerging hand-travel market, all the models are still groping.

At the moment the hand swims a strange elephant is CP (developer) too many. Because everyone knows, channel I can not do, then only to develop the game. The low cost of game development, a little creative may be successful, which also caused this year in the industry, the homogenization of products very much. But the game user's cake is only so big, the game is so many, the elimination rate is very high.

From the whole hand to swim this ecology, the transition is the last step, before you go through the process of acquiring users and users. But for a lot of travel companies to say they do not have the entrance, there is no flow, so the hand swim to want to improve the first to rely on a good channel, only the channel stability, can let content stability. If the channel is still arguing, the content is very stressful. Operation of a game, to cooperate with the various channels of traffic, if the different channels of user value is not the same, then the cost of acquiring users is actually very high. After years of evolution, the pattern of End and page tour has been basically shaped, only the pattern of hand travel has not been determined, the major internet giants are also in the looting channel, so nearly one or two years as long as the channel pattern is undecided, hand tour of the entire ecosystem is still unable to mature.