Dance Snake Research: The Nature of blog and its greatest value

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The essence of blogging is "fighting for the right to speak" (Zac). Whether it's blogging as a web marketing tool, to promote products and services, or blog as a network crisis management tool to eliminate the bad impact on the company's brand under the network, the most basic process of blogging function will not change, namely: through the blog to publish relevant information-impact around the blogosphere around the people's awareness- People in these circles help you get online under the word of mouth--the impact is further expanded--to complete the blog marketing goals.

Read a foreign blog for the purpose of marketing is a lot of inspiration, this blog marketing case is about a tailor's blog. This is a company that specializes in blogging, the British tailoring company, which was helped by a well-known marketing expert blogger who helped the London tailor, Thomas Mahon, set off a wave of excitement. In fact, he became the most media-exposed tailor in the history of Saville Street because of his personal blog, and has received a special visit from dozens of magazines and newspapers. This blog is very simple: it discusses the General people can't afford to buy more than 5000 dollars of advanced custom-made suits, the way of discussion is quite natural. Mahon and MacLeod did not deliberately hide anything, custom-made suits are really expensive. But what really interests readers is that readers can see from blogs that Mahon and MacLeod are passionate about tailors, and that their greatest pleasure is to see the smiles of customer satisfaction.

The British tailoring blog is full of information and inspiration for making and marketing suits, cleverly offering his professional knowledge of the industry, openly talking about trade secrets, and providing a place for people to discuss customized suits and share experiences with the features of blogs.

From the Tailor blog marketing case, there are these revelations:

First, Mahon and MacLeod talked about customizing the suit's expertise and building professional authority on blogs.

Second, Mahon even exposes the business secrets of bespoke suits, which has aroused public concern about blogs.

Third, Mahon through the blog to attract the attention of the media, the scope of the impact of further expansion.

Four, Mahon succeeded.

There are a lot of cases to illustrate this point: the essence of blogging is "fighting for the right to speak." The biggest value of blogging is not advertising, on the contrary, advertising is the lowest value, because the scope of advertising can affect only the people in the blogosphere, the biggest value of the blog is its dissemination of value, that is, through the blog to establish prestige, the fight in the field of discourse, through the use of this right to affect the blogosphere, Maximize the value of these people through word-of-mouth communication.

To step snake seo For example, step snake at this stage the most important goal is to work in a big network company, my major is e-commerce, expertise is network marketing, and the concept of network marketing is too big, so I choose SEO as a breakthrough in network marketing. The nature of the blog and its greatest value will work here: Step snakes build Prestige through SEO blogs--The Scramble for SEO discourse--The people who influence the circle--word of mouth--get an endorsement from a network company to accomplish the goal.

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