Dart hit the car looking to big data

Perhaps, many people living in Beijing do not know the small orange technology, but should know its product - a taxi. On June 9, this is the second anniversary of the founding of Beijing Xiaogan Technology Co., Ltd. (hereinafter referred to as "Didi Da"). On this day, the headquarters of the company moved from the crowded Zhongguancun e world to the decontamination of many clean buildings on the seventh street, and the company took up half of the five floors. It seems that the working environment has improved a lot compared to the cramped office conditions of the past, and now there are large open spaces between the cubicles and numerous meeting rooms. Before moving, some employees actually had Starbucks downstairs "sit in class" for 3 months. But in a matter of months, these expansive grids will soon be filled with new employees. Because the drop-and-drop taxi is growing too fast, there were only about 30 teams at the beginning of last year, but it has now risen to more than 400 and the number continues to grow.

"No industry is so exciting start-up, there are wired and wired, there is a competitive shuffling, the media's high concern, the impact of policies, there are giant factors, right? If every venture is a TV drama, this is a Korean drama, the bridge is too rich! "Didi taxi founder and CEO Cheng Wei has worked in Alibaba for 8 years, witnessed the joys and sorrows of countless startups, but did not expect their turn to start a business When the story actually even more wonderful than others.

It took just two years for the taxi software led by taxi drivers and fast taxi drivers to change profoundly the "line" issue in the basic necessities of life. This was a bit unbelievable, but it really happened.

Today in big cities such as Beijing, two mobile phones have become the standard for many taxi drivers. One cell phone is used to catch a taxi and the other one is used to pick up a taxi quickly. Some drivers are also specially equipped 4G network MiFi (a portable wireless router that can access multiple mobile terminals at the same time) so that you can grab good orders.

On the day of the move, Cheng Wei specifically invited a dozen drivers to attend the celebration. After the simple ceremony, he invited several of the drivers to his new office for further exchange. "We communicate with the driver more than once a month, all departments will be the driver please come and exchange."

Among the drivers who came this time, there was a master Meng, who was already 58 years old. He had never used a smart phone before, and his employees who took the taxi took step by step to teach Master Meng to open the mobile network and grab a single ticket. There is also a master Liu called "grab a single king," up to 35 orders a day, an average of about 20 orders a day. He is now able to do 100% of his life by taking a taxi. Now he is only in Zhongguancun every day, on the ground and their Huilongguan wandering between the homes, you can Lanzhu enough work. By dropping a taxi, Liu said the monthly net income now has 20,000 yuan, doubling the previous figure.

The constant improvement of the product by a drop of taxi is inseparable from the help of the drivers. Earlier this year, a drop of taxi ready to promote the WeChat payment before looking for drivers to do a survey. Prior to this, the departments concerned had promoted the use of "bus card" to pay the fare, but failed to succeed. The drivers said the reason: when passengers pay with "One Piece Card," they will not be able to reach their bank account within a day or two. Because they do not provide any reconciliation function, they also find it very troublesome to search. In the end, they only choose not to use it. After listening to the feedback from the driver, a special taxi account was set up. When the passenger paid for the payment via WeChat, he immediately called the driver from the middle account and also sent a text message to the driver for verification. Precisely because of this, on January 10 dribbling on the line WeChat payment function has been greatly welcomed by the drivers, many drivers strongly recommended this feature when the passengers just get in the car.

Of course, the recommendations of drivers also have a great relationship with the subsidy wars launched by the taxi driver and the taxi driver. Earlier this year, the two companies rewarded passengers and drivers almost at the same time, and the amount of rewards soared from $ 3 initially to $ 15 each. The intention of both parties was to popularize taxi software and pay online, but they were labeled as war of attrition. Subsidies began to shrink after they were gradually canceled until May this year.

However, this subsidy war does play a role in educating users, even the streets of Aunt Aye also know through the software taxi. Starting from the beginning of the war to the end of March, a drop of taxi produced a satisfactory report card: the number of users soared from 22 million to 100 million daily orders from 5 million to 5.2183 million, the order even more than the same period Taobao Mobile payment orders. On January 10, Ditaidahi also traded 350,000 orders daily in 32 cities on average. On February 24, it reached 3.16 million daily orders in 120 cities. On March 28, In 178 cities, the average daily transactions of 5.2183 million orders, and really a veritable Internet speed.

Let Cheng Wei is more proud that through their efforts, really changed the way people travel. Among the common people's "basic necessities of life", though the apparel industry has been educated for 10 years by Taobao, the proportion of online shopping is only 5%; the "Internet" of "food" is only 1% of the poor, and the proportion of "living" low. And at least in the taxi industry, 30% -50% of taxi trips a day have been made through taxi software. What's more, 60% of users who take a taxi hit the car in a WiFi environment. This means that quite a few users have given up the old habit of waiting on the roadside and waiting for a taxi in the room. "The faster infiltration of the Internet in the traditional industries has created a rapid growth in the number of taxi vehicles," said Cheng Wei.

Of course, a drop of taxi also paid a high price. In this subsidy battle, a drop of taxi claimed that subsidies paid through WeChat reached 1.4 billion yuan; to know that the number of drops of taxi financing completed by the end of last year, but only 100 million US dollars.

However, Cheng Wei, who worked at Alibaba, understands that the most valuable resource accumulated through taxi warfare is in fact user data. The business model of drop-by-taxi is bound to be based on the operation of big data. Nowadays, drop-by-drop vehicles have recruited the best algorithmic experts and worked with universities and research institutes to study how to continually optimize the scheduling of taxis. Although the taxi hit a taxi hit the success rate in Beijing has been as high as 75%, the average city in more than 70%, but Cheng Wei believes there is great potential for improvement. Based on a better scheduling algorithm, a drop-in taxi plans to launch a carpool service to help more users hit the car. As for whether a drop-by-drop taxi will enter a business taxi market with a clearer profit model like Uber, a fast taxi driver, he smiled and refused to answer "too sensitive."

In fact, with 100 million users of data resources, a taxi hit has been trying to get through advertising revenue. Some time ago, a drop of taxi has launched "to the people of the country to send litchi", "to send cake to the people of the whole country" activities, in fact, is to help businesses advertise. "In the next 3 years, a taxi must be free to use, but it is not ruled out that we can support ourselves through some value-added services and advertising." Cheng Wei disclosed that in May this year, the monthly revenue of a taxi hit a total of 10 million yuan .

However, the mad drag racing taxi has repeatedly encountered vested interests of the strong block. In May 2013, a taxi hit a taxi and walked out of Beijing into Shenzhen, where it was stopped by the relevant authorities in Shenzhen. Almost every 12 months thereafter, there will be a city government departments regulate taxi market news. In order to cope with this increasingly complicated situation, Ditaidahue specially set up a government public relations team of more than 10 people to communicate with the government departments. What worries him is that some local governments are both athletes and referees. However, he remains optimistic about the future. "Didi was not banned when it was the weakest in business, and now it will not be banned anymore. The market will not regress and China will not regress."

"Do you believe in the power of markets, the power of technology, the power of the Internet?"

"Of course," he replied without hesitation. Today, Cheng Wei himself still keep the habit of taxiing a car every day, he never tired.