Developers are throwing shoes mostly still watching

Under the pressure of the new deal, developers have changed, in addition to pat more cautious, there are some appropriate lower prices.　　However, more developers or choose to sit still, pretending to "hibernate", and strive to smooth clearance.　　Wen/"Investment and financial" reporter Sun Xiaoyu May 7 afternoon, there are "cannon" said Huayuan Real Estate Chairman Ren Zhiqiang, in Dalian to participate in the "Dalian Residential and Real Estate Summit forum", encountered the "shoe attack." Pan Shiyi in Micro Bo (http://t.sina.com.cn) In this description of details: "Ren Zhiqiang the first sentence of speech did not fall, the venue has a friend threw two shoes on the stage, shouting ' Go to die! ' There was a man behind him, and he clapped and called ' good ', and the guy who threw the shoe just walked out the door. Ren Zhiqiang said, ' It seems that my treatment can be compared to the President ', then the mentality of a very good start to do the report. "And regardless of whether the shoe-throwing person is right or wrong, the reason why Ren Zhiqiang was attacked, the Secretary-General of the Chen Yunfeng that there are two points, one is Ren Zhiqiang known as" The Cannon "nickname, its speech has been relatively radical, controversial; second, after the new deal, developers and buyers in a stalemate, not excluding the partial purchase of the house people's mentality is more impetuous,　　The developers have a certain grudge, and Ren Zhiqiang is the developer of the typical representative figure. However, under the new deal, developers also suffer too much pressure, their days are not comfortable.　　Now there are "representatives" were attacked, developers should also think about how to deal with the new deal.　　Although the recent developers to take the increasingly cautious, some new house prices began to appear loose, but more developers still choose to wait and see, Status quo.　　Cautiously took to the May 10, Beijing and Shanghai respectively held the first land auction after the property market, Beijing Shunyi District of the plot because the developer's price is lower than the government's lowest price and lead to streaming; and Shanghai's former "king" Frequency of the new Jiangwan city plots, only to auction prices, relative to the surrounding land floor price, fell one-third. May 12, Beijing ushered in the property market since the implementation of the second land transaction.　　From the bidding scene, developers on the plot far less than the previous enthusiasm, the general price cautious, before the tens of millions of the bidding ladder did not appear, but also some developers because the price is lower than the prices of directly eliminated.　　Industry insiders said that the regulatory policy of the "combination of boxing", developers to take the willingness has changed, hand-held cash to become preferred. Since the State Council in mid-April after the introduction of real estate New deal, all over the country also issued a supporting local policies, such as Beijing to adjust the land "strokes hang" policy. But in fact, this round of land transfer policy adjustment is not a single policy, but accompanied by the adjustment of credit policy, as well as the country's restrictions on market house buyers to go in.　　Under the delicate real estate trend, the developer's mentality of taking the land is also changing subtly. Zhongyuan Real Estate, managing director of North China Region, Li Wenjie that with the introduction of policies, buyers wait and see mood, developers of the enthusiasm will soon cool.The decline in trading volume, coupled with a return to normality in monetary supply in financial policy, has made developers ' expected cash flow tense, daring to take the land. In fact, developers ' expectations of the market have changed. From the Central Plains real estate monitoring shows that since the end of February, the top ten leading benchmark housing enterprises, forte, China Resources, the Golden Land, the Greentown and the music have been suspended, showing a cautious attitude.　　April benchmark Room Enterprises to buy land expenditure of about 4.2 billion yuan, the lowest level in nearly 12 months.　　A survey of 25 well-known housing companies by the China Real Estate Research Center shows that only 12% of the housing companies will continue to take as much as possible after the new deal, with more companies willing to hand in cash.　　To this, real estate superstar Pan Shiyi also lamented, "this under no one Rob ' king '." In addition to taking more cautious housing prices, developers are also cautious about house prices.　　The new deal has been implemented for one months, but house prices have not been as fragile as expected.　　Vice-Minister, Deputy Minister of Housing and Urban and rural construction, said that the current property market is in the government, banks, real estate developers, buyers of the multi-party gaming state, watching the mood is strong, the price did not appear overall loosening signs. Take Beijing as an example, reporter investigation found that after the new deal announced, the first-tier city property market heat has cooled, real estate sales speed down.　　Even so, developers have yet to start selling prices, and the price remains firm. Reporters call 104 for sale, although 55 of them have discounted or preferential activities, but these concessions are almost all payments for the entire payment of concessions, the largest discount is only 95 percent, and direct price is only the top of beautiful spring town and expert country mansion two, the price range is not small.　　The remaining 49 homes for sale basically maintain the original price.　　Beijing Zhongyuan Three market research director Zhang Dawei in an interview, said that, in addition to some suburban projects, the price of urban projects is still strong, the opening of the yuan most 7th, every square metre or even from 28500 Yuan also raised to 31000 yuan. Fuzhou in Fujian Province, the housing market is flagging, and prices are very strong, for 4 consecutive months.　　April-Hand Room contract price of 11321.59 yuan/square meters, the chain increase of 53.62 yuan/square meters, up to 0.48%. Of course, some developers have opted for discounts or reduced prices and other preferential promotional methods. According to SouFun statistics, April to date, Shanghai has a total of nearly 40 real estate discount Let news, the maximum discount of 88 percent.　　In Shenzhen, some developers also released a small number of special rooms to test the market.　　However, despite signs of falling home prices in some parts of the region, the spread and price cuts are limited, and most property developers remain "silent" on price cuts. Psychological Test In fact, developers are currently receiving a psychological exam. Although the new deal pressure will eventually lead to a fall in house prices, but when the inflection point, developers are waiting.　　Of course, there is no denying that, under the new deal, the market from the wait-and-see period to the upheaval, the developer mentality is also polarized. Some developers are more impatient, they thinkThe future market will move to the downward phase, turnover and prices will appear a wave of callback momentum, the sooner the product to market, you can get relatively high prices; if the delay in selling the building, will appear more consumer loss, resulting in products unsalable, so choose "Go for the best", through the "false" to deal with the market. For example, the Guangzhou Baiyun a real estate originally will open time in 51 Golden Week, but April 22 suddenly announced the time to change on April 24.　　And originally scheduled to open in 51 Guangzhou Country Garden Phoenix Real Estate, suddenly on the April 29 night mass mass information, notice intention buyers, the project opening date advance to April 30. On the contrary, some developers have chosen to "avoid their sharpness", with the postponement of the purchase of buildings to offset the new deal pressure. Originally scheduled to open in May, Guangzhou Tianhe Five mountain a new disk suddenly announced, due to engineering and other reasons postponed the opening, planned to be listed at the end of June July.　　Zhongyuan Real Estate Project general manager Huang analysis, "false" and postponed the sale reflects the developer group for the recent regulatory policy in the understanding of the differences, the choice of a marketing way of most of the market impact is only short-term, long-term view will make the region stable and healthy development. Of course, Vanke led some developers are willing to accept the new deal, and expressed support. "The intensive New deal aims to bring about a rational return of the property market, which will promote long-term and stable development of the industry." "Vanke vice President, Beijing Vanke general manager Mao Daqing said very optimistic about the regulation of the new deal, and stressed that no matter how the market environment changes, Vanke will be committed to the long-term development of enterprises, to do home buyers need good products, and lead the industry to Low-carbon, green direction."