Diagnostic Talent Recruitment Site Job Site What to do (i)

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Job Site Diagnostics.

A few days ago in the group to see an article, about the introduction of a Web site in Chengdu, a temporary itched, also to make a piece. Unlike the article, I do not intend to look at the problem from the perspective of SEO, because SEO for the talent site is needed, but it is not important!

Of course, the title of the article is used for SEO, in fact, the content is not much related to the title.

Before you say something, let's get to know the story of the industry.

Simple talent site is now very uncomfortable in the market, 51JOB relative with the intelligence and talent competitive advantage is the composite product line, both the newspaper and run a website, the two products produced by the competitive advantage of the individual recruitment site pain. Given this, in many cities, similar companies have enriched their product lines, what is more, the newspaper network job fairs are not pulled, such as the Guangdong wisdom, such as my Wuhan Naj talent, second-tier city competitors through composite products established by the competitive advantage of the three recruitment companies in these areas of slow development, and some almost in reverse. such as the intellectual Union and the elite in most second-tier cities are marginalized, such as 51JOB in many second-tier cities can not do industry first!

When it comes to composite product lines, it is difficult to build up, one is the cost of the second is the management level. Cost input, simple calculate is very big, to the job fair as an example, a small field, 2000 square, even the monthly rental belt decoration with exhibition board, start investment is not easy to fix. If you do the newspaper, printing and issuance of the start-up funds are not 5 million estimate also can not resist the loss, this is still not met 51JOB such a dinosaur-class competition in the case! Management level, casually said, composite product sales How to manage, is a sales team selling all products or different teams selling different products, product balance how to do, Sales hit single How to solve, all need extremely high management technology.

Finished the product line, talk about people. All recruitment companies are short of people, and there is no shortage, and there is a shortage of talent. The big city doesn't say, two or three-line city, do a good job recruitment companies are usually between 100-500 people, why so many people, the reason is very simple, this industry to fight is sales, and sales are usually the number, all mainstream recruitment companies, have a large sales team! We look at 51JOB, National sales of more than 3,000 people, a few billion a year, per capita annual output value is only hundreds of thousands of, which is still very high level, intelligence and talent 2000 people up and down, a year to do how much? To put it bluntly, this industry is the same as selling vegetables, low per capita output, low profit margins, you want to make a lot of sales, want to occupy the market, sorry to add people first. People add up, managers lack. So at present all recruitment companies are lack of middle management cadres!

The product line has, the talented person also has, then says the competition matter. I want to get into this business. The first one, 51JOB your past, do not say defeat him, at least you bear him to give you the competitive pressure to survive, 51JOB national dozens of branches, a little profit of the city he went, not to say first, how is also the second third, start competition!

How cruel is the competition in this industry? Come, read a news, Hubei daily newspaper group subordinate website.

Http://news.cnhubei.com/ctdsb/ctdsbsgk/ctdsb07/200804/t289171.shtml

Of course, this is more extreme, most cities have not moved the gun, face still go.

Popular science to this, you confirm that you have enough money, enough management skills and enough to withstand the pressure of the heart, so good, we start to say business!

Why do you want to build a recruiting website?

Western economics has a rational person's hypothesis, tells everybody is the profit-seeking, therefore constructs the recruitment website to have no more than two purposes, one is hoped that he earns money, if really does not achieve this goal, then hoped that he can help your other product to make money. No matter what the purpose, you have to do two things, first, let enough job seekers to use, second, let enough HR to use, please note, is "use" is not only come up, light on a look, I want you dry p AH!

If sufficient number of job seekers come up to use

As a popular science article, we can not say too thin, can only say a probably, said too fine that is called the paper, to the experts to see or advisory report, it is to charge! This question is simple to say!

If you want to get enough job seekers to use it, it's divided into two parts.

A: Get enough job seekers to come up.

B: Get job seekers to use them.

Part A is the promotion problem, part B is the user experience problem.

On part A, I still have a say, this Part I have done, although not very good, but based on shirking the responsibility of consideration, I find the reason is not so much money! How to promote it? Introduce the experience of others.

1, SEO

How to do SEO own ways to do, online article a lot, but to give a suggestion, the choice of words, XX recruitment priority in XX talent, the former traffic is much larger. Recruitment company name is the longest tail word, through these, every day to get a hundreds of IP, should not be difficult, but do not put too much energy and resources on this!

2, online advertising

Spend Money, you read foreword, this will be ready for the money, the appropriate flower point is not not, online more local site, more ads picture animation, stick to it!

3, Offline advertising

office buildings, buses, taxis focus on the truth is very simple, the target crowd, the cost is relatively cheap, there are friends one months tens of thousands of has a very good effect, as for the time line or something, their own to advertise spatio-temporal analysis!

As for part B, that's the point, we're talking about diagnostics, and that's a lot of the diagnosis.

Let up the job seeker to use, very difficult one thing! The data from many websites are not very good. But since is the diagnosis, then must have the patient, we this chatter's egg ache also does not have a concrete case, therefore, can only say some method.

1. Some data that is usually to be concerned

To be a talent website, you have to be concerned about basic data.

The number of resumes and the number of active resumes during the period are the main factors that affect the recruitment effect. Resume Library, the number of resumes and the number of active resumes during the period is not high, no hair, the two data to achieve what standards? I think, in the second-tier cities, add 800, one months active users more than 80,000, to achieve the basis of the requirements, can barely let the user satisfaction point. The number of new resumes and active resumes in the period is a measure of the experience of the site's important indicators, if the number of new resumes and active resumes in the number of low, but the amount of traffic is good, to find the site's problem!

The number of users out of the resume is an important measure of the effect of data, second-tier cities, a day out of 30,000-50,000, is very good, if the number of active users, but the number of outgoing resumes, we have to find the problem of the site.

2, how to find the problem? is the diagnosis of the method, here is popular science, not to say cases, but to provide you with a method, I commonly used!

First collect the data, what data? Not just mentioned, but user behavior data! I am accustomed to a method of writing a long cookie to each client, using the database to record the user's visit, accumulate two weeks a week, and pull it out. For example, analyze the steps of most users accessing the page, can find out the user does not love to register or do not love landing reasons, analyze the frequency of user landing, you can see the attractiveness of your position, analysis of user access to the most job classification, you can adjust the position, through these analysis, can solve a lot of problems.

The above paragraph is the full text of the focus, want to exchange more details and I qq:88063077, we specific problems specific analysis!

By recording the user access behavior can help you solve a lot of problems, so that more users come up to use your site, is your body in this industry! So, I think, the diagnosis is to be charged.

Three: How to get more hr to use

It's a sales question, so we're easier to say.

1, find your competitors in this city.

2, the competitor all the customer data entry to the database.

Don't say you're not going to do this, the recruitment of the company's customer data is open, directly to buy a newspaper site to recruit copy on the line.

3, according to each sales of 300 customer information such standards for customer distribution and personnel recruitment.

4, if you think you are strong enough, then according to each of the 7 sales to configure a management staff method set up.

5, open the CRM system to start, each day 150 minutes or 80 effective telephone phone marketing bar

PS: Some people ask: how the sale of composite products management, is a sales team to sell all products or different teams to sell different products?

My answer is simple:

To make a profit, sell all the products on a sales team.

To share, then sell different products for different teams.

Get off work, write it, make it look! Write the second part.

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