Digging a four pain point in online education

Online education Hot Today, many know that too much about Baidu education, Taobao classmate things, on the online education view a lot of views, everyone in the silent exploration and share their views. I also say my opinion. Pain Point One: content is the core competitiveness of the Internet people in the big talk about online education, people engaged in education is always cold water, in the educator's heart, simple and rough Internet play, ignoring the essence of education, think that these people do not know how to educate education is a very unreliable thing. 1, the content is not much, in fine no good content, failure is inevitable, no people for a pile of garbage, no value of the content of the bill, 1~2 a bad video, the customer immediately disappeared, leaving a bad comment. The user is not a fool. Users are much more picky than face-to-face lectures. The so-called platform, so that the teacher to create their own content, there is no strict content audit mechanism, will make shoddy flooding. This kind of idea is the network education big Taboo. 2, is not a real master, not qualified to do network education excellent teacher is the core competitiveness of all educational institutions, offline for excellent teachers is also lookout, a good teacher can bring huge economic benefits, in fact, because of salary, the smartest people are not willing to engage in teacher occupation. The ordinary teacher occupies the majority, impostors many. Offline can be combined to charge or change the teacher to calm the user's dissatisfaction, but the network education of an ordinary teacher not only can not bring benefits, but also directly destroy the network education brand. 3, excellent teachers do not want to engage in online education to say the truth, every teacher with a lot of time and energy to prepare for the course, many years to realize the things may be a few classes, they have to rely on this thing to eat a lifetime, taught the Apprentice starved master, plus the remake and piracy, instantly let you years of painstaking efforts to ashes. If the ability of housekeeping is not enough to return, why would they take it out? 4, only the timeliness of content suitable for online education considering the large number of remake and piracy, fixed type or precipitation type of knowledge is not suitable for web-based education, only timeliness, there are new changes in the content of the appropriate, no one to buy outdated knowledge, so there will be a constant need to buy new content. A lot of remake and piracy also prove that your things are valuable, appropriate dissemination is also marketing means, the copyright war is excellent work twin sisters, want to do this, we must do a good job of the copyright war preparation. 5, the training institutions do not want to put the best content and you cooperate many training institutions for online education is excluded. Network education is excellent, the impact on their line is very large, in fact, many training institutions not only under the wire, there are also schools, their purpose is purely defensive, online schools are supplemented by offline, do not want to be bigger, we must ensure that the most profitable part of their healthy growth, and other schools to prevent the impact. As for the collaboration with the Web-based education platform, the courses they offer are fragmented and not systematic, they are entirely for marketing advertising, not sincere and network education platform cooperation. Who will put their best products impact their own offline products, silly ah. The so-called platform cooperation is hypocritical together, the training institutions just add a marketing channel, hoping to introduce people into their website. They and the platform to cooperate, give a date, want to eat meat door have no. This is also very obvious abroad, public class is advertising. No one at a prestigious university is willing to share the lessons of a professor. The Internet is free to learn, who will go to school. The cost of employing professors is high. I see a lot of cabbage price to do online teaching, this is the excellent teacher resources to die in the whole. Marketing you can try to listen, you can open class, that is, can not be cabbage price. Personally think that there is no good online education content, engaged in online education is to pull the eggs, you can guide a lot of traffic, many people will only be a hurried traveler, conversion rate is very low, a large amount of money to buy the flow will be lost in vain. Pain point 2: Marketing play no one can deny the role of marketing, in the network era, no marketing business, and no one knows the good products, no platform to promote, it is like the martial arts experts can hardly be found by ordinary people. It is for this reason that many people feel that diversion volume is still a good business. Is that really the case? 1, mobile marketing advertising changes in the PC Internet has a mature game rules and the means of realization, this is the river is dominated by the big guy, but the mobile Internet small screen and user experience of the conflict shattered this play, the past is easy to achieve the method is not the spirit. The mainstream display class advertising and click Mode is not a good way. Advertising will be content mode, shorten the user's choice of chain, more simple and accurate. 2, video is a good platform for video as a mobile internet is the easiest way to be accepted by users. It will also be an important platform for the wide range of mobile internet display advertisers. is also the most want to occupy the position of the big guy. Video is also one of the main ways of online education. Some people feel that video can not solve the interaction and learning effects of the problem, I personally think that video and QQ group and the group together into a product. The most important thing is the change of educational idea and learning way. We did not have so many ways of learning and learning options, forced to cram, self-learning is bound to be the mainstream, you can refuse to accept their own learning, but the reality will eliminate you, interest and active learning is the choice of health education. 3, the ecosystem as an online education, diversion volume can only be regarded as a marketing means, increase the user's stickiness and Word-of-mouth is not the flow can do, app closed loop need matrix marketing way of self dissemination, QQ and micro-letter, Micro Bo will replace the heavy forum, people pursue simple and efficient, who for the convenience of users, Who will gain the respect of the user, a great product will naturally form its own ecosystem. Pain point 3: User experience Why I will see an article astounding, why I will be a story moved to tears, why a self-help story let us empathy, because they let me have income, let me feel a lot. This is the power of education. 1, fast into the hearts of users a product from the user's psychology, is to impress him, stimulate his interest in learning, so that he has set up the right life values, transfer positive energy. I often seeA famous educational institution, such as classes, the first 3 rows of students are absorbed in the interaction with the teacher, behind the students in sleep, Daze, wandering, playing mobile phones, why they do not like to learn, self-discipline so poor. Many people come down to their own problems, I think the teacher's teaching methods and ways have problems. They will only follow their own thinking lectures, complete teaching tasks, never consider the students ' ability to accept, do not know how to stimulate their interest in learning, this is the educator's sadness. If a network education product and offline like this so out of the masses, not to go to the user's heart, is failure. 2, fun, interesting products why are our young people so obsessed with games because they are easy to come by and interesting. Then look at our Baidu and Taobao students, I feel is designed for advertisers, let them know through a variety of search will find your products. As for whether to sell off, it is not my business, I am the platform. From the user's point of view, the need to frequently click, understand the Web site thinking, touch the doorway, wait until the decision to buy and into the choice of hesitation, in fact, this time the user has been impatient. So experience poor products. Interest has been greatly reduced. If the product is not imagined good, will be disappointed, the user will not come again, he thought other products are the same. My most touching is that the ads on YouTube, began to want to end quickly, and later found that the ads are very exciting, very enjoyable, their ads to shoot like a blockbuster. Look at the smart Tiger This product, the boring knowledge of the same as the game, so that children can not stop, this is to do education attitude. 3, the user trustworthy products to Baidu Education as an example, although the current beta, the back is said to have big moves, but a shot to know if there is. Simple rough diversion volume approach. Tell users, this is a large organization, there are well-known teachers, and then the agency's website, in the colorful, dense pages behind the user limited knowledge how to identify, how to choose. Two choices are not only costly, but also very painful. Many platforms are like a shopping guide, the user to the merchant, take a commission to leave, as for and merchants how to sign the contract, or a beat two scattered on the matter, every day in the process of repeating. This is not online education, this is a classified information site. If consumers are not responsible, how can consumers trust you? If you are Beijing's black Guide to do, from the beginning there is cheating on the integrity of the gene, doomed will not be successful. Good content on the need for a good user experience, the Internet's convenient and fast and other specific attributes to join the education products, this is a real online education attitude. Pain point 4: Mobile Internet 1, mobile change life mobile internet can say, changing the user's consumption habits and methods, we are in the subway, in the airport, in the hotel, in the student's dormitory, we see the various posture of mobile phone users, they or watch the news, watch videos, read novels, play games, they can not take a notebook, Free access to the Internet. Life has changed, why don't we provide them with the best mobile education products? Like what, according to the age of automatic matching and recommending courses suitable for your level, according to your hobbies to provide relevant features of video and services, based on your multiple traffic history to judge your preferences. Or a small test, system accounting for your deficiencies. or provide you with a field topic directly. Intelligent, simple, accurate, nutritious products, will let you fondle admiringly. 2, Mobile Create Opportunity Mobile client can be our future learning the first platform, the most important thing is that the mobile Internet has changed the existing rules of the game, destroyed the business model of the PC, so that everyone stands at the starting line, do not always say bat giant, the opportunity is in every subdivision area, the Internet has funds, there are channels, Does not represent the profession profession talented person, you may play the IELTS, the TOEFL, the Gre,gmat,sat. ACT ... There are countless opportunities in the field of education, I do not care about the Internet people play education, they are too far away from education. I am optimistic about the education of people doing internet education, they know more about users, the Internet is their implementation tool. I am optimistic about mobile internet, the combination of mobile internet and education will produce exciting products. He will make more people more convenient access to knowledge, access to fair education. Whoever respects the user will be successful. (Opinion, for reference only).