Discussion on the experience of local portal website operation

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In a few years of local portal operation, the blue whale summed up the following views with webmaster friends to share:

One, the website easy to look good: completes the art detail, optimizes the interactive effect, continues to improve the user experience

Local portal site Beautiful UI design and good user experience, give users a good impression.

As the saying goes: Build a good nest, lead the Phoenix. The Web site's UI as far as possible unified, not messy, pleasing to the eye. When you open a UI-style cluttered web site, you immediately think of shutting down, seriously interfering with visual effects. It's like seeing a disheveled person for the first time, the initial impression is broken. From the consistency of the button, text color, the arrangement of the layout should be as far as possible uniformity, column division to achieve primary and secondary clear. If the level two navigation on the left side, there is a page of navigation on the right side, it is easy to be overlooked by users, at the same time feel very awkward, because the user's habitual subconscious from the left click. Such as: User registration, we can simplify the flow, four-step registration step, three steps to go through. Fill in the registration information to allow users to fill out the necessary strong registration data, mouse movement to the button above has no effect, and so on. In short, we want to meet the ergonomic interactive experience, so that users in the shortest possible time, the most convenient process to complete the operation. Exquisite website design and a good interactive experience, but also easier to get the user's approval, indirect drive customers to advertise the possibility.

Second, set up the Website column section with the team strength as appropriate

It's best to have a small team of 5 to 6 people in the early stages of a local portal site.

I think the initial staffing: 1 designers, channel Editor 3, Community Administrator 1, marketing and pull sponsorship 1. began to do the local portal, we think the more columns, the better, what all want to do, the results made a large and small columns hundreds. Every day a column 5 articles, 3 people to maintain a huge workload, the result of this column updated, another column of the content expired, all the columns can not guarantee the daily fresh information. Some outdated news, a great influence on user perception. The content of the site, less that is more, cut off some of the chicken columns, saturated information presented to the user is not better. Column settings should take into account the resources, funds and manpower, tailored to the appropriate column.

Third, highlighting local content, the site should be grounded gas

Local portals mainly serve the local community.

A local netizen chats with me, said: "Your website really resembles NetEase, but I generally see the news will go to NetEase above see". Hear this sentence, indicating that the content of the site is not targeted at the user's needs, in line with the user's taste. I began to think about the problem, and the reason why it was called "Local portal" was that the place was the focus. We have reproduced a lot of domestic news, the amount of information is several times the local news. Open the website dazzling, international, military, commentary, history, etc., local news column seriously weakened local news. What do the local people think? Why not open the Professional Authority news website to browse the news, the information richer, timely. You do not have the resources to do the news, but others, why do so much news? So to control the proportion of local and other news, more local hot focus, positive energy, influential news and activities, so that your site more cordial, the atmosphere, slowly cultivate their loyal users.

Iv. do local market research and let the website survive

Local portals need to have a profitable core channel.

We have set up Jingmen real estate, Jingmen building materials, Jingmen life, Jingmen Business opportunities, Jingmen Forum 6 channels, in 6 channels we put a considerable amount of energy, always want to do well, and then to pull ads, the fact that we are wrong. Each column is done well, how many people to operate, how much money to invest, for a lot of personal owners started small companies in the short term unrealistic. The author is not that other channels do not pay attention to the priority of the local portal to exert the core channel, so that the site to achieve profitability first survive. NetEase 2012 Q3 Earnings data: Net profit 810 million game revenue accounted for 85%, from the data analysis, indicating that each company must have hematopoietic function of the main business, local portal is the same. Market research first you have to understand the local market, in many ways, you can start from the local newspaper, observe the daily newspaper on what types of advertising, such as real estate, classified information, cars, home and so on. According to the local economic structure to start, market analysis, select a major core business, in recent years, property is a good quick profit project. When a core channel gains stability, the other channels break down.

V. Develop the website promotion plan

Local portals bring popularity through a variety of promotional methods.

Decided to do the local portal, the face is to promote the problem, how to do to the public familiar with the site? We designed some small leaflets, at the busy street junction to hair, on TV to play a rolling advertisement. Site has just been established early, the site did not form a brand, want to let businesses automatically settled really difficult, we take the notebook and camera to sweep the streets of the form, the initiative free for businesses to open online stores for businesses to take photos of products, registration data. Like Jingmen such as the four-line city, some traditional bosses do not use the computer online, the push mode is very effective, the site has been promoted at the same time also bring high-quality original content. Online and offline combination is also a good way to promote. Online mobilization, through the local forum for members to vote, offline and local business cooperation to increase the visibility and influence of their own website. such as with the car manufacturers to conduct test drive activities, online dating activities, so that the community members face and face of the exchange, closer feelings, activities ended after the forum on the enthusiasm of the discussion, enhance the active degree, consolidating the community's viscosity. The same old members brought us a newer user.

Six, do a long tail keyword SEO optimization

The local portal site gets more traffic by optimizing the content pages and keywords in the pages.

In the local site competition in the white-hot, the new station is often not easy to get a better ranking, home page main keyword short time to compete with each other's website. Home keyword Confirmation, the proposal does not often change some of the weight of the more high keywords such as: Jingmen real Estate, Jingmen recruitment and other key words, lest foolish lost watermelon. We can do column page, inner page optimization to intercept some long tail of the word, such as: Jingmen where fun, Jingmen tourist attractions. The use of Webmaster keyword mining tools, search local names such as "Jingmen", through the observation of Netizen Search index, regular to optimize the pages and directories of keywords, as much as possible to bring more traffic to the site.

Summary: Do the local portal station webmaster friends to do a long lasting preparation, to do a "slow company." Early do not understand the market, in the area of cost control to do a little, do not suddenly hit big ads, a lot of things are not a half will have effect. Stationmaster must have the innovation Consciousness, the Initiative study new technology and the business model, the overseas successful local site learns from the experience, each other. Be good at discovering the value-added business of the website, looking for more profit point of website.

(This article by the Blue Whale Original, welcome reprint, Reprint please indicate the source Jingmen harbor http://www.jmxinxi.com/)