Discussion on the key to the development of the social networking websites of the same city

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The location of a social networking site

1. The goal of the website is clear. Clear goals are mostly in the planning of the site when the idea to come over, and most have a very "great" goal. But whether these goals are reasonable or not is really clear and requires careful investigation, inference, and planning. Like many small companies, a timely chat tool to become the second QQ, engaged in a business-to-business E-commerce site like Alibaba. The grand goals are not clear. For example, a friend of my friends of a dating site---moth Dating network, the beginning of a clear positioning for the national regional friends, mainly for the 20-35-year-old young men and women services. And so on the website bigger and stronger, only then can the target crowd's geographical expansion and the mine is big.

2. Distinctive personality of the website. If the site culture and corporate culture, it is even easier to understand. Because there is "network no second" said, so make friends Community class site, it is best to find a good opening point, so that it has its own unique things, have their own personality. In this way, it will be easier to achieve rapid development. In addition, even if there is no vacancy, want to do an industry better, then must have their own concept, let themselves and other different. This kind of personality can be embodied in many aspects, such as content, art, thought, mode of operation and so on.

3. Site accurate development ideas, many sites are all of a sudden put their own large, but the operation is due to lack of strength and into the swamp, which is very shallow people to practice "big move" like, it is easy to go insane. Therefore, a website wants to develop quickly, in the beginning of time do not greedy content and full. But should do have their own characteristics, so that their personality to attract their own needs of the group. In this way, the beginning cost is not big, the operation is relatively easy to do a lot of, and then with the development of 1.1 points add content, let oneself really big up.

4. Website clear profit point. Do the site, most of it is to make money, then before doing in the consideration of how the rapid development of it, such as considering how it to profit, how to profit, these profit models can be well implemented. A few years ago, there were many dating sites that were angry and unprofitable, and eventually turned off.

The management of the two-friend community website

1. How to promote the promotion of the website, although there are professional personal studios, companies and so on. Have to do search engine registration, have to do email marketing, have to do network advertising agents, have to do SEO optimization, there is a dedicated writing software. Do not have the strength of the site can learn this aspect of their skills, but mostly do more one-sided and not mature. The strength of the site is best to invite friends in the industry to recommend the expertise of a person and the company to do together. At present, the main marketing methods are: Search engine registration, Friendship Connection, e-mail marketing, viral marketing, community marketing, the real name of the network, holding activities, network advertising, soft wen and so on. As a social networking site, popularity and Word-of-mouth promotion is the most important. Can be combined with a variety of methods to find the most suitable for their most effective focus on the promotion of the way, each of which has a lot of details of the problem. Network promotion, the details to win.

2. The importance of the integrity of the site to profit, technology is not the first, art is not the first, the real first is how to obtain the trust of visitors. Because it is not a traditional business, e-commerce, or dating community website, the basis of business success is to obtain the trust of customers. This requires a reasonable structure of the content section and a lot of detail. For example, there are contact address, fixed telephone, certificate, person in charge of photos, ICP Certification, previous customer evaluation, etc., do not need to do a very full, but must try to make customers believe in themselves.

Service and management of three dating community websites

1. Service. Service is a dating community site can be long-term development of the most important link, which requires a lot of details to performance, such as the answer to customer questions. In the forum, the more timely the better, in the mail to try to reply within 24 hours, the user raised the question must be enthusiastic answer and so on. Star Dream Dating Network from the establishment of the station, at the same time opened a few customer service QQ 24-hour online service and emial, the Forum form of the question must answer, for users of the questions and suggestions for one-to-one responses and feedback, not only timely answer questions, but also timely detection and correction of the site's own shortcomings.

2. Management. Friends of the Community web site management, whether it is the management of their own members and the content of the site management, more important is the exchange and management of members, how to make their own members of the development of their own web site advice, the effect can be imagined.

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