Discussion on the optimization of vertical industry website from the operation of Mechanical website

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Do site operations for a long time, especially feel that they have a lot of experience as a webmaster. Many people talk about the mobile internet, are talking about business model, but as a general vertical industry site Webmaster, I do not necessarily have to distract attention and move to other areas, only focus to do a good thing. I only do a product of the website operation, is laser cutting machine, may be very few people to pay attention to such a product, but according to my two years of operation experience, want to share with you on the vertical industry site optimization thinking.

With the development of the Internet, the differentiation of the domestic network industry is becoming more and more obvious. Many enterprises, especially product production and sales-oriented enterprises, the company leaders realize that the Internet brings marketing benefits immediately after the product promotion of the site, so the company set up a special website promotion team or outsourced to others to do the company. However, many do vertical industry sites (such as professional product promotion site) for a period of time webmaster friends, especially the relatively unpopular nature of the site webmaster, after a good period of time SEO and bidding rankings, but the total found that the conversion rate of the site is not so considerable, and complained about that, The responsibility is the search engine algorithm or the industry is too unpopular. are vertical industry websites so unpopular? In fact, we look at one is also doing vertical industry website friends, often also complaining about what Baidu all kinds of pit dad, not only ranked, the site's conversion rate was zero last month, in the final analysis of the same industry, I think a website, especially the vertical industry site is far from what we think is so simple, Rely on such SEO, bidding rankings can not go long, but need to have a deeper understanding of the site, do a good job of the optimization.

First of all, vertical industry site optimization should focus on the embodiment of specialization. In fact, as a vertical industry website, the most important thing is to embody its specialization, "vertical" means that there is a specific industry has a clear trend of development. We should be aware of this problem when we optimize the site with a high bounce rate. To give a website to run their own products, this is a more professional word bar, usually only want to buy the use or understanding of users (professionals) will go to search the word, it is possible to carefully browse the relevant website. Then also directly bring a benefit, the user positioning clear, if the site is not professional, it is not attractive to these professionals. Vertical industry site in the optimization of the site, should be the site's professionalism directly reflected in the user directly contact the interface, such as the site's banner logo can be placed in the relevant certification qualification information, the announcement module on the homepage to release authoritative information, corporate image on the embodiment of enterprise strength, product detail page on the display of professional products, etc. This is the first impression that a vertical industry site gives users, otherwise a site that looks like a purely ad station will not be attractive, let alone the professional users of these industries.

Secondly, the vertical industry site optimization should make full use of resources. Here we say optimization, not only is the site itself to modify the optimization, but also include the promotion of the site optimization. When a vertical web site is subdivided into a deeper degree, if only rely on its own website marketing capacity is not enough, but also with the industry, other enterprises, all over the government, well-known association units, relevant people to cooperate, fully utilize the resources under the line and the site itself to promote the marketing function. Now the "O2O" for the vertical development of the Web site provides a good model, vertical industry website can be based on the integration of offline resources to further strengthen the interaction with the line, so that the vertical industry to maximize the product marketing, the most effective.

In addition, vertical industry website optimization also needs to pay attention to meticulous service. The function of a Web site is far from what many people think, the product is very personalized to the site, but can be in the user to browse the product information on the Web page, but also to interact on the site, then this time the site's services also required should be able to do this. Our usual website promotion product often has the correlation attribute, if divided into a, B, C, D several types, then on the site if you can do for these types of fine service, then the user experience is completely different, users do not need to because the site's information enough to see Dizzy and jumped out of the site. This truth and we are on Taobao cat above the audience to the classification of Wang Wang (pre-sale, sale, after sale) is a truth, a shop customer service types have done a subdivision, the electric business industry to use this advantage, as a vertical industry site should also learn from, Whether in the product classification or in the product service or the site's display module should also be refined services.

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