Distinguish between bidding content and optimized content to edit the content of the website reasonably

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With the increase in Baidu to optimize the industry's reorganization, many sites have given up to do optimization and turned to the bidding, which caused the current Internet two extreme, an extreme is part of the site still rely on optimization to survive, and another extreme is part of the site by bidding for development. Faced with these two extremes as a webmaster must be able to distinguish between bidding content and optimize the content of the difference, this is to do the basic knowledge of the site.

Two points to be controlled for editing bidding content

First, the bidding content is based on the payment to attract users to join the site, thereby promoting the conversion rate of the site. And as a webmaster Why do we have to bid, what is the basis of our bidding? These content all need the deep ponder of stationmaster, do bidding cost is very high, so our website bidding content must be worthy of the bidding cost of the website. In the site of the bidding content editors first to follow is the capital preservation strategy, bidding and optimization is not the same, it does not need to think too much of the site content to search engine bad effect, bidding only need ads. Only the conversion rate is required.

Second, the basis of the auction content is marketing, and this marketing is a high standard of marketing, if your site is slightly inappropriate, then the whole marketing is the wrong marketing, bidding content and direct linked to the auction, the customer through the bidding word into your site, which means that customers want to reach a deal, So our bidding content will be as a customer, step-by-step to allow customers to enter the deal on the road.

Edit optimized content must be controlled by two points

One is the optimization of the site not only to see the user's thinking, more times we also need to pay attention to the elements of the search engine, in the editing site to optimize the content of the time we can not copy paste + reprint, we can not create false original + machine creation, we are not able to site content has not Relative to the bidding site optimization has undertaken too many webmaster executive power, webmaster Executive force if not in place our optimization content is definitely invalid content, so the optimization content must be required to have high executive power to undertake the content of the site editor, In the process of editing the content should at least ensure that each day there are different content in the search engine spiders, so as to stabilize the site's search engine natural rankings, which is the biggest difference with the bidding content, bidding content can be arbitrarily modified and updated.

Second, the optimization of the site should also focus on retaining users, improve the user experience, and bidding is different, our site optimization flow is limited, if not in the optimization content to retain users then our site users will be less and fewer, and our natural ranking of the site will gradually reduce, In the face of this situation to edit the optimization content as far as possible to the user, and in the search engine requirements of our content should also be relevant to the site and is the original content, so that our site Optimization content editor is qualified.

Web site bidding content and site optimization content is completely different two concepts, if your site is ready to do the bidding, then your content only needs to meet the needs of the user transaction can be, and your site if it is to do natural optimization, then your site content must meet the search engine and the user's dual needs, Only by doing this will your site rankings be likely to step up. This article by http://www.wangmingba.net/net name Webmaster original, first-hand A5, reproduced please keep the author link, thank you.

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