Do not just for SEO and seo: Different meaning of the dead chain

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Dead link is one of the most hated things in SEO, because it is one of the most unfriendly factors to search engines. Links should be unimpeded, there is dead link is a cul-de-sac, will make spiders overwhelmed, of course, the search engine on the site's trust will be greatly reduced.

But what you want to talk about today is not the traditional dead link, but rather the discarded "dead links." The so-called scrap is no one clicks and no click Demand, is simply to pass the weight of the link.

This kind of link used to be quite popular, for example, before many websites like to do a link to the home page in each article, the goal is to improve the homepage target keyword ranking. There are some points to the column page, anyway, as long as the article appeared in the site more popular keywords will do a link, for the weight is concentrated in these popular word page. Of course, in the past, this method has a certain effect, otherwise there will be no one to do. However, this phenomenon is obviously much less, especially in Baidu began to strictly grasp the outside chain of this area.

In fact, this approach is typical for SEO and SEO examples, purely to do to search engines to see, basically ignore the user experience. Mainly reflected in two aspects:

1. Influence Reading

Articles in the chain will generally carry some more obvious signs, such as the color will be different, underlined, etc., if the article in large numbers of this link text, looks more ugly, the user's reading will also cause a certain interference;

2. Low matching degree

Generally do home page links or column links are popular keywords, meaning are relatively wide, such as some people's Web site is to study SEO, when people click on the link to the home page to see the full screen of SEO content, a variety of, and not only for SEO this concept of encyclopedia, this situation is very low matching degree, Contrary to more and more accurate anchor text requirements.

In fact, the reason for this link as a "dead link" is to stand in the user's point of view of the needs. Generally this link has no click Demand, no click is redundant links, for search engines, is over optimized. Usually see some excellent blog, generally do links are directly to an article, not read this article users will generally click on the link, because it hides the user needs information, or can supplement this article information.

There used to be two kinds of links. One is the hidden link, that is, the link color with the background color made the same, hidden in a corner, the user can not see, but the spider is able to climb, there is a half hidden link, it appears in the text, you can see the text, but the text is no different from the other text, do not put the mouse up do not know is the anchor text. These two links are worse than the discarded links, and can basically be judged as cheating because they are links that deceive users.

In a word, links can not just display, there is a need to click, otherwise it is excessive optimization.

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