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A website want to get good rankings, can not be inseparable from the chain and content! After all, those seoer on the internet every day shouting "content for the King" "outside the chain for the emperor" such slogans, even if not SEO people see this information will know, the original SEO is to update the article, hair outside the chain of what, in fact, no difficulty! In fact, these are some mistaken understanding. Today, I mainly discuss the problem is "do not to do keyword ranking for the purpose of the hair outside the chain" This topic, so "content is king" This section directly skip, the next article I will focus on writing.
See the title of my article, you may ask me out of the chain is to promote the ranking of keywords, then I do not use this for the purpose of the chain what to do? The idea is completely wrong from the starting point. Why is that wrong? I will give you step-by-step analysis of the! Outside the chain can promote rankings, this sentence is correct, but there is a prerequisite: High-quality outside the chain. Must be in the high weight of high PR value site or BBS sent outside the chain is a high-quality outside the chain? This understanding is one-sided, these outside chain is can drive your rank, but the rank is not very stable, if this outside chain is deleted by Baidu, your website rank also will fall down. What causes this phenomenon? Generally speaking, there are two factors: 1, the chain is not used for the user groups, that is, not targeted, for example, if a woman to buy women to a high weight of high PR value of the site hair outside the chain, this chain has effect? The answer is that in the short run, the rankings may rise, But in Baidu update, these not targeted links may be deleted by Baidu, and your ranking will fall or the entire site was k off! It is because you send out the chain is not targeted, not in your marketing user group, Baidu will think that this chain for the outside of the chain, which leads to your site is down right or by K. 2, is outside the chain content contribution value, if you casually copy an article to add your link, then sends to the high weight forum, in the short term has the rank, later must k undoubtedly! Because this outside chain not only deceives Baidu, but also deceives the broad search user. The consequences won't be for me! In order to keyword ranking everywhere hair outside the chain, no matter what type of forum, as long as you can stay linked, all stay on, I believe many people are so ranked, see the above analysis of the two factors you will do it? If you think I'm wrong, I insist. Your site will not be stable even if there is a good ranking!
Perhaps you will ask, not so hair outside the chain how to send? First, I will tell you what is the quality of the chain in my understanding! A high quality of the chain must be targeted at the user group, and the content of the chain to the user group has a high contribution value, which is high-quality outside the chain. In order to do keyword ranking and everywhere hair outside the chain, in fact, is the garbage outside the chain, not only no use, to later also affect the site's overall optimization effect! OK, now start to talk about the key part of this article, what kind of purpose to send out the chain will produce high-quality outside the chain, in order to better upgrade the site rankings! Standing in the network marketing angle is to use the promotion way to send out the chain. Why should the promotion of the way to send out the chain? We all know a good promotion Commissioner in the post to promote their products, will be the first choice of user focus and user demand for a large site or forum to post or contribute, and this post must be the promotion of the Commissioner's own original design out, very in line with the needs of users! Because they want to promote their products will certainly understand what users need most. Such posts are highly targeted, not only solve the user's needs, and generally are original articles illustrated, can bring the search user very good experience, Baidu crawl to this post will give it a high weight, and the link in the post will also have a high weight. The effect of such an outside chain and your hair everywhere 100 effect is actually the same, but the former because the user group targeted strong, that is, the site's link content to meet user needs, but will get a very high weight, the latter will only exist for a short period of time will be Baidu is considered to be outside the chain of garbage, does not meet user needs and was deleted.
Finally summed up is: A chain sent to its specific user groups, and meet the needs of search users, this is a high-quality outside the chain! Conversely, there is no effect of the link!
Article Department of Henan SEO Ye Xiaofeng Original, reproduced please indicate from http://www.yuexiaofeng.com