Do the industry big coffee player can not turn the place of the younger sister play "Chengdu Matchmaker"

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"Do industry big coffee can not turn the place", this is a girl often hung on the tip of the mouth.

Thick is Huaxi City Network Chengdu Matchmaker Micro-signal editor, she led the matchmaker team, with 3 months of time, will "Chengdu Matchmaker" (micro-letter public number Cdhnlove) made a fan broken 20,000, the user is very strong love O2O platform.

Today, Chengdu Matchmaker has been between the merchants and users, easy organization hundred people meeting, hotels, restaurants, travel agencies have come to seek cooperation, the team composed of 3 young girls, the Blind date has become a experience, the fans play into a community, make money play into the enjoyment.

3 months to build the most reliable dating platform in the mainland

February 14 this year Valentine's Day, Huaxi Urban Network wedding channel planned a blind date, for the brewing period of Chengdu Matchmaker accumulated the first batch of fans. With the resources of Huaxi Metropolis newspaper and the community experience of Huaxi City Network for three years, the steps of Chengdu Matchmaker are very practical at the beginning.

"Before the launch, we have a careful planning and comprehensive consideration, when the PC end users have been seen, moving upright in the growing, just micro-trust is fire, we chose the form of micro-credit public account." "Thick said, Chengdu matchmaker is to" do the industry can not turn the place "," We are to be based in Chengdu Local, to do a real reliable friend platform. ”

In view of the privacy protection, Chengdu Matchmaker will "privacy" made the platform features, "one-on-one service" "Private Guarantee" "Offline friends lying Down" has become the three core weapons of Chengdu matchmaker.

In the Chengdu Matchmaker this, in addition to the daily micro-letter push guest information, the male and female guest's information is confidential, even if is "the headline" The male and female guest, its admirer can only through "letters small matchmaker" to contact the headline goddess (the male god). At the other end of the micro-letter, the matchmaker team communicates with the men and women one-on-one, quickly acquiring the guest's mating requirements, and accurately and efficiently matchmaking.

One months after the launch of the public, Chengdu matchmaker fans broke 7000, but Chengdu Matchmaker's team has only 3 people, how to maintain the matchmaker team has been proud of the interactive push?

"Micro-Company" has been very helpful. Micro-Company is a Huaxi urban network independent research and development of micro-credit marketing platform system, can provide a series of functions based on micro-trust public platform, including intelligent response, micro-letter 3G website, interactive marketing activities, member management, online orders, data statistics and other system functions. The matchmaker team quickly used the system.

Interactive Push and chat dialogue

For ordinary users, the micro-credit public account is "that one" pushed a pile of information, users can only in this information, vaguely identify the character of the account. Chengdu Matchmaker to be in a large number of micro-letter subscription to stand out, it is necessary to have personality, there are characteristics, to cultivate customer stickiness, to have warmth.

"We never simply list guest information. "Secret said," After the interview, the matchmaker can master the temperament of the guests, to make a consistent content display. "Exquisite puzzle and PPT is the tool of Chengdu Matchmaker, informative, beautiful page, guest personality outstanding, Chengdu Matchmaker quickly seized a group of loyal users."

After a pattern is used skillfully, the matchmaker team begins to explore new forms, sounds and videos. Recently, Chengdu Matchmaker opened a new "hearing" column, pushed the male and female guests a section of the recording, to sound for friends. "At the moment, the response is awesome!" Thick confidence planning way, "heartily before and after, we also want to launch the ' Goddess to sing you children's songs ', ' The Goddess tells the story to you" and so on. ”

Thick and her matchmaker team also made an interactive push, opened a "matchmaking question", "Spit the best Blind Date men" and other micro-letter columns, triggering user interaction, "sticky" users.

There is even such a case: a user lovelorn, in the micro-letter with the matchmaker complained. On duty the little matchmaker did not ignore this obviously depressed user, they are unrestrained to chat, until the user mood turned good, also participated in the offline Blind Date meeting, found the present boyfriend. This "chat" type of dialogue has thus become a part of the team's story.

A new way to make friends

Thick has always been proud of his "thinking", in her view, the core characteristics of this thinking is change, new ideas, love to play. In the communication with colleagues, she loves to quote Xiamen "have material" sushi dispensers "fat worm" word: Play is a gene, not afraid to be imitated, I just play better than you are enough.

In fact, the thick is facing the situation of the mouth of the Fat worm: The same city media has been imitating and follow, the new "play" as soon as the launch, quickly become the object of imitation and replication. However, this young girl thick, the heart than the scale is larger, she and her team did not dwell on "being imitated", but constantly explore new play.

Online dating will make friends lying has become a Chengdu matchmaker a stable output products, because of the time, frequency relatively fixed, the user has formed a stable expectations, coupled with the Chengdu Matchmaker Micro-letter of the flexible push, each phase of the blind Date will be very popular, the number of registration is the actual quota of dozens of times times.

After stabilizing the user base, the matchmaker team was able to put more effort into the richness and innovation of form, high altitude dating, travel dating, tents for 8 minutes ... New forms meet the demands of young users, but also unconsciously grinding off this group of self-proclaimed "new era tide style" to "Blind Date" resistance. Often a blind date will come down, the male and female guests spontaneously set up a micro-group, not regularly held offline party.

Now, the Chengdu Matchmaker has been able to customize the 20-person boutique matchmaking, hundreds of-person large-scale blind date and unique mother matchmaking, more cooperation opportunities to Chengdu matchmaker.

Event marketing accurately grafting public focus

Use the current hotspot to promote the Chengdu matchmaker, this is the secret forte, in the eyes of the public "model husband" article derailed, the film "You at the same table" hot, is her perfect opportunity, this looks very feminine northeast girl, the meeting is always a lady sitting aside, but quick reaction, decisive.

Article derailment, all over the world are excited and look forward to, everyone a pair of optimistic about the play of the expression: Monday see. In this wave of high tide of public opinion, Chengdu Matchmaker launched the "You are not an article, you also need to find objects," the product of the slogan, while we are also "no longer love" hit dizzy time, quickly to the public number of matchmaker added a wave of fans.

This May, Guo Fan directed, Gao producer of "you at the same table" aroused the younger generation of campus memory, to prairie occupy the top of each topic, this to the thick brewing another opportunity. In the topic of the boiling point of the week, Chengdu Matchmaker Timely launched the "Come to claim your single female deskmate" Theme Blind Date week, a week to push the upcoming graduation campus little girls.

The medical beauty, the aviation goddess, Huanhuan art female, lovable two goods female ... Different styles of Goddess take turns, every night to pay attention to "Chengdu matchmaker" become the habit of users, matchmaker characteristics of the "burning feeling" style can be well maintained. (Article Source: Huaxi Urban Network contributor: Tian Hu technology Yang Lin)