Does high bounce rate mean that content is not favored by users?

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Remember just stepped into the SEO industry, every day on the forum, blog, webmaster Network to continuously supplement their own optimization knowledge. See articles and posts are talking about how to reduce the site's bounce rate. So whether it means that the jump rate is our content user experience is poor, poor quality, not favored by the user performance? Indeed, we can say that the high jump rate on the one hand reflects the quality of your content is poor, users do not like your content. But everything has its two sides, we can not generalize on the view that the jump rate is high to show that your content is not favored by users. The author has encountered this situation in optimizing a tourist site. The following author will be from a series of data analysis of high bounce rate does not necessarily mean that your content is not favored by users.

Before I begin to analyze, we need to have a basic understanding of the bounce rate. Site out of our general definition is the process of opening a visitor to your page and closing your page. And usually we will use this data to measure whether the page is favored by visitors, because a page that is not favored by the visitor will normally be turned off directly. But we can't generalize about this data. If you only measure this by this standard, there will be a lot of errors in your content analysis.

The types of sites are different, but the goals are the same, which is to provide the information that our visitors want. But some sites just provide visitors with some temporary information. This kind of site the general user's search purpose is relatively obvious, but the user obtains the information which oneself wants after the general also directly closes our page. This page bounce rate is naturally high, but can not say that the page is not favored by users. I have inherited this kind of site, at that time a tourist site, the purpose of this site is to provide visitors with a number of tourism-related advisory issues, the target user's search is very clear, the user in a page to obtain the information they want to think of themselves but no longer in-depth access, and some pages of the jump rate will increase. For this we can look at several pages of data information. As shown in the following figure

From the page above, we can see that the jump rate of these pages is surprisingly high, reaching 100%. People without in-depth analysis may feel that these pages are how to provoke visitors, how to make the visitor so disgusted. In fact, the situation is to reverse, the author wants to say, these pages not only did not receive the disgust of visitors, the contrary received the favor of visitors. Why do you say that? We can then take a look at the time of the user's stay on these pages, and we find that the user stays there for more than two minutes. From this point of view, the content information of these pages is what our visitors need, and when our visitors get the information they want on our page, they naturally jump out of our page.

Again, we need several aspects of the data, we can look at the following several pages of Access data

Above we can also see these pages of the bounce rate is still 100%, then these pages have received the favor of visitors? The answer is No. We also look at the visitors ' time on these pages. Careful you may find that the average duration of visitors to each page will not exceed five seconds. So we can say that these pages do not provide our visitors with the information they want, and our visitors do not want to stay on these pages for too long. We can edit or delete these pages again.

For the content of our site analysis, we can not generalize, a pole killed a boat people, however, for the jump rate of the page must be a visitor to hate the page. We need to analyze from many aspects in order to create a content that visitors would prefer. This article by the conveyor belt http://www.jbssd.com original, reprint please retain the source.