Does the information on the right side of the page make the user aware? Easy to ignore on navigation pages

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From the many usability test conclusions we have seen before, users actually rarely pay attention to the information on the right side of the page, so that users actually ignore a lot of the boot paths we offer them. Peter Collins (Managing Director, Wup LTD) The man organized some experiments and tests and found that the information on the right side of the page was not, in any case, overlooked by the user.

They have repeatedly found in some tests that 8630.html "> sometimes users ignore the right information, but there are many times when users seem to easily find information on the right side of the page." So they have a question:

Under what circumstances or when does the user notice the information on the right side of the page?

We should have seen a lot of research data, experts said: the user's view of the page in the display of the F-line! But in fact, this data is mainly on the home page, and it cannot be the same as the Navigation page (Navigation page). Their experimental observation found that, under this type of page (Navigation page), the user is actually first notice the top of the page, but below any banner and navigation position. This is the area that they most want to get the relevant content or valid path.

If they can't find what they want, they'll look around on the page, start scrolling up and down, and if they're still unsuccessful, they'll find navigation on the left or top of the page. Many users still ignore relevant links and information on the right. However, if a user is on a page of content and finds what they want (that is, reaching the goal), they will want to find out what else to look for.

This group of people had a little experiment like this, set a task (take a few steps), and then put the next hint on the right side of the page, and the result is this: more than half of the users see the right side of the prompt to go to the next step and finally complete the task, the rest of the people will click Back, Then start the task at a higher level of information architecture.

Conclusion: The user will notice that the information on the right side of the page depends entirely on where the user is in misspelling groceries. In the process of accomplishing a goal, the user will focus on the middle of the page, but if the goal is achieved, they will be happy to look around (especially the relevant information on the right).

Therefore, in the content page, the right to place the relevant content recommendation is very easy to be accepted by the user and attention, but on the navigation page, users can easily ignore the information on the right.

Web Usability