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ended a period of vacation and, before returning to work, simply sorted out the thoughts during the vacation. One of the conversations with friends left a deep impression on the present. In fact, the theme is very simple, old-fashioned: the profit model of the Internet.
What is the existing profit model of
Internet? Advertising such as Sina, online games such as Shanda, value-added services such as Tencent, E-commerce, such as Ali, what else (derived from the Do not consider)? Also want to come out a lot, basically did not leave above all sorts of.
How do the above several models profit?
Sina relies on the huge "traffic", from the big brand advertisement, to dabble in the small product advertisement, to with the Google cooperation, the flow can transform the value to achieve the ultimate, this field who can be out of its right?
Tencent's rise relies on the huge loyal user, has the user, does what, can form the scale effect. The individual's income is small, multiplied by the huge number of users multiplied by the frequency, the profit from not less.
Ali Alibaba, or Taobao go is a way, free, the first to get together, gas dead ebay, in fact, their own days are not better. Users are accustomed to free, and then gradually accept charges, always unusually difficult process, but in China, Ali is "King", the specific earned how much, not listed companies, any data are not credible.
Grand Hero broken wrist success, gave up the huge box plan, peace of mind to focus on online games, the first quarter of net operating income of more than 500 million such beautiful earnings can give Tang June more time to deploy behind the plan.
Simply state some of the information that you know just want to remind is: The first three profit premise is based on a large user base and page flow, and the grand online game mode, although there is a user to play on the start to achieve income, but because of its research and development, agency costs, hardware input and so on, In essence, it also requires the number of users to meet certain requirements, but the individual believes already more advanced than the first three models.
This summary of the model is: (traffic or user number) * A conversion formula = Profit
is this the most common way for entrepreneurs to see investors?
in the 2.0 era, a large number of Internet practitioners to join the ranks of entrepreneurs, do not know when you are preparing the financial chapter of investors whether the question: How to get traffic? How much does it cost? Do you have enough money? can flow be converted into profit?
no matter how professional financial budget statements are fictitious, the reality is that 99.99% of the financial budget table can not be achieved, and left people chasing only by the well-known 0.01% of the success of the myth.
to countless entrepreneurs who are still chasing investment a suggestion: Investors are spermatogonial in the spermatogonial, any professional assumptions, rather than tell them: how do you get the first batch of users? How can you achieve your income, or even make a profit, without too much input? Can answer these two questions, perhaps you also need not see VC, VC will wait for you in line?
This is one of the main themes I want to talk about: Don't talk about how much traffic to reach, don't talk about how many users to reach, let alone the rank of the nonsense, do not rely on traffic, your internet how to make money?
today's Internet arena is full of: saliva, cheating, hype? Because everyone is caught in: create--flush traffic + user--transform revenue--profit, such a path. And most people die in the second part, right? Oh, dead so many martyrs, why do not want to think of themselves? Perhaps another way of thinking, another day.
