Domestic 3D film Loss Analysis: Hardware number of first-class content did not keep up

"Le Fire Boy" "Qitenda" "Elk King" "The Quixote of the devil" this month 16th, with 3D blockbuster "biochemical Crisis 4," the lively opening, another domestic 3D film "Magic Man Biography of Quixote" show one months, sadly "off the field."　　The film in the domestic cumulative box office less than 40 million yuan, eventually failed to complete 200 million box-office predictions. In "Avatar", "2012" and other imports of 3D large tracts to earn a bowl full of the same time, so far the release of the 4 domestic 3D film but not one back.　　This makes people wonder: what happened to the homemade 3D film? Market observation all loss of domestic 3D film top box office nearly 40 million from the first domestic 3D film "Le Fire Boy" began, domestic 3D film is particularly unaffected.　　"Le Fire Boy", "Qitenda", "Elk King" three films do not have a box office more than 5 million, all ended in a dismal box office, the film side is not return. The October release of the "Magic Man biography of the Quixote" a total investment of 70 million yuan, is a domestic 3D film "generous". And its "Asia's first full 3D film" gimmick has attracted many people in the industry's eyes, have placed great expectations on this.　　Beijing's largest courtyard line--studio, deputy Gao, and many other experts to improve the film to "domestic 3D film Market vane" of the height, that "Magic Quixote" can break through the market, meaning the future of Chinese film creation 3D technology can continue.　　But "Wool", the film's plain plot and rough stunts to make the media and filmmakers shook his head, less than 40 million of the box office results mean a loss. For domestic 3D film box office is not good, "Quixote" propaganda party in the interview with reporters did not answer, only to say that after the national day file in the shadow of the market downturn, the film's box office performance.　　The other 3 domestic 3D film films have chosen to silence.　　Overall, the 4 domestic 3D film investment up to 138 million, but the box office less than 50 million, lost more than 60%, go abroad is a distant dream.　　The popularity of the very popular import 3D film cumulative suction nearly 2 billion in the domestic 3D film "annihilated" at the same time, the Hollywood 3D blockbuster is a "prosperous" scene, almost all earn pots full of pot. The Hollywood 3D blockbuster "Avatar", which invests about $500 million trillion, has been frantically sucking up 3 billion of dollars worldwide, and is still showing up in some theaters, playing the "heat of the gold".　　In addition, "Alice in Wonderland", "The War of the Gods", "Dragon Tamer" and other films have made more than 450 million dollars in box-office results. According to reporter statistics, so far, a total of 8 imported 3D films in the mainland theaters, the box office nearly 2 billion. Except for the Owl Kingdom: The Guardian Legend is on, the other 7 films have more than 60 million at the box office.　　This also shows that not mainland viewers do not like to see 3D films. Reporter recently randomly surveyed 50 viewers, 36 audience tableShow will not choose to watch homemade 3D movies, 14 people said to see the director and cast lineup to decide, and no one claimed to be a domestic 3D film hardcore fans.　　43 of the viewers chose the answer to the question "Whether you will go to the cinema to watch Cameron's next 3D film".　　Famous film critic Liming pointed out that, following the "Avatar", the domestic audience on the 3D film's interest has been highly aroused, but the domestic 3D film does not "give power", is now encountering an unprecedented trust crisis.　　Industry analysis of first-class equipment hardware no problem it is learned that many film people when talking about China's 3D films, always stressed that filming equipment is not good, software and other factors. "Actually, it's all an excuse.　　"China Shadow group spokesperson, the Chinese film marketing company general manager Shudefu in the interview with the reporter said, nearly two years, the film base has introduced a number of world-class 3D shooting equipment and post-production software, and many large film production companies have these first-class hardware and software. In other words, domestic 3D soft rib is not material conditions.　　Now want to shoot 3D film, no longer to go abroad to rent high-end shooting equipment, the domestic has been fully satisfied with the needs. Second-rate content blindly paste 3D label "3D technology can not save bad movies, a film's biggest gimmick is still in the content."　　"The Hawthorn Tree Love," the writer Xiaobai in an interview with reporters said. "If Avatar didn't have 3D technology, it would be a very nice movie," he said. Gu Xiao Bai asks the opposite.　　He explained that the commercial success of "Avatar" had made many investors smell the money, while 3D technology seemed to be the "medicine" to save the box office, but few people seriously thought that Avatar was popular because of its originality and content. Xiaobai stressed that a good 3D film, its content must be suitable for the picture.　　But many domestic 3D films just blindly follow, and did not consider the film with 3D technical performance is suitable, often rendering the effect is not satisfactory. Indeed, like "Qitenda", "Elk King" is mainly animated film, in the audience has limitations, from the subject matter and content of the choice of loss of a lot of viewers, content also flow in general.　　And "Le Fire Boy" is a youth film, not necessarily to use 3D technology.　　Three-stream talent poor Hollywood 20 so-called decisive, domestic 3D film widely criticized behind the lack of senior film talent. "The people in China who can apply the 3D technology perfectly to the film are not found."　　"said Chenshan, PhD advisor at China Film Academy. At present, the domestic filming of the 3D film, Basic still rely on foreign technical team, these foreign technical personnel salary requirements are very high, generally speaking at least 10,000 dollars a day, virtually also increased the economic pressure of the cast. Many of the cast in order to save costs, but only to find foreign technical experts on the crew of the staff training.　　It is conceivable that the "novice" system to make the 3D effect will be greatly reduced. It is learned that the magic ManDangikod "Three-dimensional technical division is hired from Germany, but also only in the cast for one months, a large part of the three-dimensional technical work or by the local staff to complete. "To develop the domestic 3D film, the key task now is to intensify the training of talent."　　"Chenshan said. Zhang Donghui, secretary general of China Film and Technology Committee, said that the key to the development of 3D films in China is the lack of talented people who really can "play" These hardware and software. "3D cinema talent is at least 20 years worse than Hollywood.　　"Zhang Donghui said. Four-stream efforts to make time short "domestic filmmakers are still too impetuous." Liu Haodong, director of China Film Industry Research Center.　　In addition to content, domestic 3D film gives the biggest feeling is too not "3D", the visual effect is not clearance. "Is it because of the equipment?" What about technology? Of course not!　　Liu Haodong Frankly, in the production of 3D films, the domestic film people too lack of effort and sincerity. He explained that Mr Cameron had spent more than 10 years filming a "Avatar", a "finely crafted" piece that was full of sincerity and, of course, accepted by the audience.　　And with Hollywood's experience, even taking a high quality 2D film will take years time. Some of the domestic 3D movies are almost "follow" production, do not want to spend too much investment, do not want to spend too much time, do not want to spend too much effort. "Just through the late transformation of the method of rapid ' forge ' into a movie, and helplessly hope to get high box office, how can this be?　　Liu Haodong asked.　　According to industry sources, some of the 3D film is only used two months of time from the 2D video conversion. "The audience is not fooled, a film is not sincere at a glance will be seen through."　　"Liu Haodong Frankly, domestic 3D movies want to break through the box office charm, the most important thing is sincerity and effort." Future prospects more domestic 3D will accept the baptism of the market although domestic 3D films repeatedly at the box office encounter "Waterloo", but this did not dispel the enthusiasm of filming domestic filmmakers. Today, by Donnie Yen, Chow Yun-Fat and other starring 3D film "Monkey King" has entered the filming stage, martial arts master Tsui Hark Jet Li's "Longmen Fly" has also been turned on, Jizhong also lonely announced to take the 3D version of the King of the trilogy ...　　It can be predicted that next year the screen will also have a domestic 3D film figure. Investment "Monkey Heaven," the star Hao film related officials said, although the current Chinese 3D film is not optimistic, but still have to grope forward, learn from the predecessors, with the quality of continuous improvement to win back the audience.　　Many producers have also said that the domestic 3D film in general is still improving, I believe that the future will have a market. "Compared to Hollywood, homemade 3D movies still need time to grow."　　Sheila, a famous Chinese film expert, said in an interview with reporters.　　She explained that now domestic 3D movies really word-of-mouth and box office are particularly poor, but can not say that domestic 3D movies is deceptive, no future. "AA new technology appears, we have to give the filmmakers time to become familiar with it.　　Sheila predicts that domestic 3D movies will be a technical spectacle in at least 5 years. 　　The author of this edition/reporter Gaojiayang domestic 3D film not "to power" "Le Fire Boys" August 25, 2009, 20 million box office 2.5 million "Qitenda Holy prequel" September 29, 2009 release investment 18 million box office 4.5 million "Elk King" on September 29, 2009 release Investment 30 million box office 2.1 million "magic Man biography of the Quixote" October 15, 2010 the release of Investment 70 million box office less than 40 million (note: 1 U.S. dollars about 6.8 yuan) Hollywood 3D movie sold crazy film name cost of the World box office of the Inner Earth Adventures 60 million US $240 million dollars 67 million yuan "Avatar" 500 million U.S. dollars 3 billion dollars 1.23 billion yuan "Alice in Wonderland" 200 million dollars 1 billion dollars 220 million dollar "War of the Gods" 70 million dollars 487 million dollars 167 million Yuan "taming the Dragon Master" 160 million U.S. dollars 489 million dollars 84.9 million yuan Toy Story 3, 110 million US $1.05 billion $110 million "Shrek 4" 165 million dollars 736 million dollars 90.64 million Yuan "Owl Kingdom: Guardian legend" 80 million USD 430 million USD 15 million yuan (in theaters)