Domestic auto retail and service industry carrier Large group will land A shares

The earliest domestic start, the largest, most widely distributed network, covering the most complete brand, the highest gross margin of the car dealers?? Large auto Trade Group Co., Ltd. (stock code: 601258, company abbreviation: Large group, purchase code: 780258, purchase abbreviation: Large purchase, hereinafter referred to as "Company") Today will be online purchase.　　The company intends to issue 140 million shares of a-share, and will be listed on the Shanghai Stock Exchange as planned, thus becoming the first domestic through the IPO to land a-share market of the FIA group, will also be a stock market to add a new "car sales and series of services" concept of listed companies. With obvious scale advantages and outstanding profitability, the giant aircraft carrier Group, as the leading enterprise in China's automobile distribution industry, has excellent industry status and brand influence. The company's main car distribution and maintenance business. The company established in North China as the center, radiation nationwide distribution network, as at December 31, 2010, the company has 1197 branches, subsidiaries and subsidiaries of the branch, in China's 23 provinces, autonomous regions and Mongolia has 926 distribution outlets, the top of China's auto dealers, and the end of 2010, The company has achieved including Mercedes-Benz, Audi, Subaru and other 52 car brands, Auman, Liberation and other 16 truck brands, Wuling, Hafei and other 13 micro-Van brand, when Wind, five and other 6 agricultural vehicle brands, as well as Lovol, Xugong and other 5 construction machinery vehicle brands, a total of 83 car brand licensing, Brand coverage ranks first in the country.　　The "multi-region, multi-variety, multi-brand" full coverage of business strategy, on the one hand, can effectively iron single car consumption category and brand volatility, improve the company's business risk-resistant ability, on the other hand, also helps the company as far as possible to seize the car category, brand sales of the great opportunity to increase. Since 2006 industry evaluation, the company has been "China's auto Sales and Service Enterprise Group" first, ranked "2010 Chinese enterprises 500 Strong" 181th, "2010 Chinese Service Enterprises 500" 63rd. 2010, the company distribution of 83 car brands, 20 are located in the same industry in the first sales, of which Subaru since 2004, has always been in the Subaru car China's three total sales distributor (accounting for more than 60% of China's market share). At present, the company's car in the country's market share accounted for 2.6%, heavy cards accounted for 6%, in the absolute leading position.　　The company has been awarded the "Top Ten auto distribution Group", "Ten Best Marketing Group", "National Quality Service Integrity Demonstration Enterprise", "National excellent car Dealers" and other honorary titles. In addition, the company pioneered the "Help users to apply for loans, to help users choose the license plate, to help banks collect loans and principal, the whole process for users to guarantee" the new model of auto consumption credit-"Jidong model." In this mode, the company as a distributor directly involved in the automobile consumer credit business, set up a perfect six-level risk prevention system, not only to ensure that the bank investmentGold's safety, but also promoted the automobile to eliminate the loan business the development, enhances the company the profit ability.　　With this original "Jidong model", the company has established a dominant position in the field of truck (especially heavy card) sales, with a strong voice; meanwhile, "Jidong model" enables the company to continuously optimize the long-term cooperation with commercial vehicle manufacturers and banks, effectively enhancing the company's commercial vehicle market share. By virtue of many regions, multi-brand, many varieties of business strategy, as well as consumer credit and financial leasing and other aspects of the outstanding advantages, for many years has achieved remarkable business performance. The company's comprehensive gross profit margin reached 10.8%, in the industry's highest level.　　In the past three years, the company's auto sales growth rate of 45.46%, 2005 to 2010, the company's car sales and operating income growth of 331% and 532% respectively, 2010, the company's operating income of 53.774 billion yuan, net profit of up to 1.243 billion yuan. Great potential of domestic automobile consumption market companies face good development prospects in recent years, China's car ownership and sales volume of rapid growth, 2010 years of car sales and growth ranked first in the world. However, China's per capita level of car ownership and Europe and the United States developed countries and Japan, South Korea, there is still a big gap (China's per capita car ownership is less than the U.S. 1/10). With the progress of urbanization, the domestic automobile consumption market is facing great development space. In 2010, China's population urbanization level will be increased to 38%-50%, each year, 200.05 billion rural population will be converted into urban residents, which will be the main source of stimulating the sustained growth of automobile consumption. In the automotive after-sales service with greater profit growth potential, the U.S. and Europe mature market car retailer's new car sales profit contribution is about 55-59%, while the Chinese market at present stage new car sales is the automobile retailer's main profit source, 2010 new car sales profit contribution rate achieves 75%, after the Post-sale business profit contribution rate only in 15　　%, with the increase of the amount of car ownership, the future after-sale business will gradually become the center of profit growth of retailers. At the same time, the national Industrial Policy support for the development of large car dealers provide a strong guarantee. As a link between automobile manufacturers and consumers, the healthy and rapid development of automobile distribution industry will promote the residents ' consumption and promote the stable development of automobile industry, therefore, the development of automobile distribution industry conforms to the national industrial policy orientation. In 2009, the State Council introduced a series of policies to promote automobile consumption, such as the regulation and revitalization plan of automobile industry, aimed at stabilizing automobile consumption, speeding up structural adjustment, enhancing independent innovation ability, promoting industrial upgrading and promoting the sustainable, healthy and stable development of China's automobile industry. 2010, China continued to carry out car　　, the vehicle purchase tax preferential, the automobile to replace the new subsidy and so on the policy, and has carried on the appropriate adjustment, this not only has provided the policy support for the further steady growth of our country automobile production and sales, but also has created the good environment for the automobile distribution profession development. In the industry ushered in a good developmentUnder the background of opportunity, the large group, as the largest and comprehensive leader in the automotive retail industry, will give full play to its unique competitive advantage and maintain its leading position in the industry.　　Borrow the capital market to build China's best car distribution service brand in the future, the vast group will be made of domestic cars, trucks, micro-cars and imported cars (Subaru) four major sectors as the core, continuous construction and integration of distribution network, to build China's best car distribution service brand, into the world's top 500 Large groups have a strong growth. Although the company in the country to achieve market share first, but accounted for only 2.6%. To this end, the company put forward the "double five" and "double" development strategy, that is, in the passenger car manufacturers, outlets and sales will be accounted for 5% in the commercial vehicle manufacturers outlets and sales area to account for 10%. The company strives for in the next 2-3 years, from the current north of the Yangtze River to expand to the whole country, focusing on the growth potential of the Midwest and the two or three-line and the following cities expand sales Network, replication of mature network business model, the combination of self construction and acquisition, to achieve low-cost rapid expansion, to find quality acquisition targets,　　Occupy the industry reshuffle and integration of the first advantage. The company is speeding up the development of high-end brands, and strive for High-tech brands, the next step for the company to develop and enhance the company's gross margin lay a good foundation. Although the company's gross profit margin of 8% is the highest in the country, but compared with foreign mature market peers 15%-18% gross margin, the gap is still very large. In order to improve the gross margin, the company will focus on locking high-end brands in the future. At the end of 2010, the company has a total of 17 high-end brands, the future will also be in Mercedes-Benz, Audi, Aston Martin, Jaguar, Land Rover, Volvo, Lexus and Acura 8 high-end brands on the force.　　Companies with these many High-tech brand manufacturers of strategic cooperation, on the one hand can meet high-end consumer demand, on the other hand, will also give a large group of the future lay a solid foundation for development. In addition, the huge group will further enhance the profit space by promoting the service brand, realizing value-added service and vigorously developing the automobile financial business. The company's growth in the after-sales service is very well worth looking forward to, with the increase in car ownership, as well as the increasing car traffic, the demand for after-sales service has gradually released.　　To Subaru, for example, the company in the north more than 20 provinces exclusive distribution Subaru car, due to the high degree of monopoly of spare parts, all vehicles have to return to shop repair and maintenance, return to the shop rate of 100%, the company's cumulative sales of Subaru car estimated more than 85,000, for the company reserved a lot of This issue and listing is an important opportunity in the development process of the company, which will promote the huge group to realize the historic leap. Company Prospectus shows that the company's IPO fund-raising investment projects will be used to expand business outlets and improve the operating capital of two aspects. "New, alteration Operation Network Project" Implementation, will be conducive to further optimize the company and improve distribution networks layout, through the distribution of new sites and alterations to better meet customer demand for products and services, and gradually strengthen their own brands rather than steamThe influence of car brand on consumers ' purchasing behavior, improve customer loyalty, enhance the company's core competitiveness, further enhance the sales scale, enlarge market share, realize the sustainable development of the company, lay a solid foundation for realizing the strategic development goal.