Dong Hewen: About 6 and 8 of digital domain names

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A few days ago sold the hands of 5618.com, the other is a logistics company, 5618 meaning is the logistics to hair, I shun again hair, is professional, if can be made into a logistics industry station, that is to make the most of it. The last transaction baicai.com has been a few years, due to have been busy operating the site, so did not pay attention to the domain name this piece, Baicai belong to the typical phonetic domain name, has been a preference for phonetic domain name, this transaction, deliberately studied the number of domain names, found a very interesting thing: 5818.com , 5618.com, 5888.com in 2010 9, October Trading, hehe, this three domain name looks like a family, even the transaction is like to negotiate a good election day.

2010 is the digital domain name is a brilliant year, the Chinese people 6 and 8 have digital worship, shun and hair is the universal pursuit of people, this in mobile phone number, car brand can be reflected, domain name is certainly no exception. In the case of a pure digital domain name, if there are 6 and 8, then the price rises to one level. Alibaba 1688.com's opening, 666.com of high price transactions are bracing the nerves of the market. This year's digital domain prices soaring, because of the scarcity of short numbers, some people say it is hard currency, this is not unreasonable.

For the Chinese market, I think pinyin domain name and digital domain name more suitable for domestic netizens, on the value of digital domain name, the scarcity of digital domain is one hand, but I think the number of domain names and pinyin domain name, the biggest value lies in his easy to spread, such as in the phone to tell a friend a Web site, the general confusion of the letter combination easy to read the wrong , wrong, but the digital domain name and phonetic domain name because easy to remember, easy to read, easy to listen to, so it is easy to remember, very easy to spread. We can do a test, to a Web site through the phone complete and accurate to tell 1000 people, what domain name when the shortest? We can imagine. I think if QQ originally decided that the user's ID number is not a number, but the English alphabet combination, the spread of some of the poor, may be less than now do so big.

I have always had a point of view, evaluation of the quality of a domain name is: When a large web site ready to play ads, give you 3 seconds TV ads, or a roadside big signs advertising, can do to let people look at the site to remember. If you can that is good domain name, if not that on some, at least the spread of some poor. If a company put 10 million of ads, promotional sites, and half of the people can not remember the Web site, that virtually lost 5 million. If you buy a domain name can let people photographic memory, all remember the Web site, that even spend 1 million to buy, it is worthwhile, because it can save you millions of. So, to evaluate the value of a domain name, the most important thing is how much it can bring you benefits.

Finally, I would like to emphasize that enterprises must build their own brand, only long-term development, we live in those familiar with food, home appliances, clothing brands are examples of success. Domain name is a website brand, the brand to be loud, easy to read, easy to spread, easy to remember, the development of the website is very advantageous, can achieve a multiplier effect. If the domain name is not good to remember, it may also be successful, but must pay greater efforts, greater advertising costs, more time costs.