Don't confine yourself to thinking of original content of enterprise station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the continuation of the "Big Baidu Earthquake", Baidu official explanation is "for the measures of the low quality site", and defined "low quality site is: No original, or false original website", Baidu in such an extreme way to reaffirm the "content of the King" important, indicating that all future website promotion (including SEO) Must go back to the root of content promotion.

Let all stationmaster, Seoer tangled unceasingly original content (network picture)

Of course, the enterprise site to create a unique original content of small space, the basic content is highly coincident, the same, the original content is very difficult, not to mention the site operations need to continue the original content, from this aspect, the enterprise site content Construction has a great limitation.

Zac said: "The key is to expand content, no content, no way to do SEO, in fact, many products, even if the enterprise station, unpopular products, as much content can be done, do not confine their own ideas."

The key lies in "do not confine their own ideas," the vast majority of corporate sites do not have content, because we have limited their thinking, because we do not know enough about the industry, and not really no content.

"Do not confine yourself," I think of the fifth battle, the beginning of the campaign, the United Nations troops lost, just arrived in the U.S. military Li Chiwei will face the "How to", the result in a pessimistic despair, he from the U.S. military chronological type of combat log, Found that the volunteers several times a series of large-scale campaign time is only 8 days, reached the Chinese military logistics can not keep up, only to maintain the "worship offensive" of the Achilles ' heel, the result of the war so reversed, China's volunteers from the attack, the overall retreat.

What this means, first of all, we have to have confidence that there is no original content on the surface, does not mean that there is no original content, secondly, "we do not confine ourselves to the idea of", through in-depth study, and constantly expand the content of the site.

Original content is not who is born to write, face "ask how to find content, such as we do not graduate, and there is no technology" question, Zac replied: "The simplest, take your professional school textbooks out of the chapter, and then each section of content, with their own words, their understanding of the angle, written hundreds of words of the article. Upset the order, and publish it. "

Although this method is stupid, looks and unpleasant, but slow is fast, through their own understanding, constantly familiar with the industry knowledge, with their own language to redefine the interpretation of a variety of industry terminology, concepts, to achieve accurate, understandable purpose, is to get the original content of the site's first step.

"The eternal article a big copy", copy Baidu Encyclopedia content is enterprise website industry common problems

For example, medical attention to rigorous science, is because of the fear of error, all medical websites copy Baidu Encyclopedia, even false also copy not mistaken, so quickly, but you will never copy Baidu Encyclopedia of rigorous scientific authority. And, this creates too many duplicate pages that are not readable at all.

The site is for people to see, professional knowledge description is not error only the necessary basis for website marketing, as a professional industry website, we must reject Baidu encyclopedia kind of abstruse difficult to understand "science and technology stereotyped", refused to Baidu encyclopedia-style tirade, through the various difficult to understand the terms of the Baidu entry rewrite, timely correction Baidu Encyclopedia exists false. Make readers easy to understand, and gradually build their own professional rigorous content system.

And, through such a slow pace of rewriting the learning process, so that the editor in which the real establishment of their own correct and there is no lack of personality of the professional knowledge system, really understand what consumers need, consciously according to consumer needs to organize articles.

At the same time, we must reject the "similar" mentality and continue to delve deeper into the whole industry. But also to the enterprise's own marketing purposes, marketing strategy, product characteristics, experts, technology, production flow, output, brand advantages, after-sales service system and even corporate regulations in all respects, really set up the feasibility of a strong website overall information editorial overall norms, and according to consumer demand, Effective combination of their own website's operating objectives and their own enterprises, product advantages, weaknesses, through differentiated marketing, and gradually form their own site unique original content system, can gradually form their own unique narrative style of the site.

In such a professional rigorous "TSE" on the basis of, we just open up ideas, according to the "talking about the value of the Internet page", "interested audience group size", "the page (information) scarcity degree (alternative)", "the timeliness characteristics of the page" three basic points, give full play to the creativity and imagination of web site editors, Strive to be different in the same, seize the timeliness of the topic, you can better complete the original content of the continuous creation work.

For example, when a hospital "crowds people, while working" marketing title online by netizens constantly criticized, some people's hospital but seize this hot spot, this is already "cliché" of the basic flow of knowledge to redistribute the release, a good show of the hospital's moral stance and humanistic care, it is not difficult to imagine, Often this kind of original content hits very high--because it is very time-sensitive, a lot of attention to the crowd.

For example, Lou Blog topic, has consistently grasped the "interest of the audience group size" fuss, Spring Festival Big Holiday when he blog topic is "NET to buy train ticket"--and this topic has written a number of consecutive, student holiday when he blog topic is "holiday website revision to pay attention to what", so he blog click rate has been continuously improved, This must arouse our deep thinking.

And, in such insight industry overall development level and own website "TSE" Foundation, not only can continue to excavate effective website original content, and as long as perseverance, can discover the website unique effective marketing selling point, fundamentally changes the website marketing.

For example, I "Jade jewelry in the past and present this life has been shelved microblog marketing program" in the promotion of the program is a lot of people say, is that it caught love jade jewelry like emerald friends do not know, they want more in-depth understanding of a certain jade jewelry to be sold "why value so much money" psychology, combining to promote the actual site, Put forward "to video, pictures, words" from beginning to end to tell "every piece of jade jewelry past life" between the wonderful story of the idea. It can be imagined that such ideas, if implemented, will lead to a significant increase in the richness and readability of the entire Web site content, and will effectively enhance sales.

But this "do not confine your thoughts, products of raw materials, suppliers, designers, production processes, uses, users, and so on, and so on, there are a lot of content can be written", must be based on the whole industry to grasp the basis of the needs of potential users to understand the heart, which needs to continue to go into the industry- The veteran war, who spoke of a marksmanship Tangwu, often commented: "This is a bullet-fed."

All the "TSE, win" must be "fed by bullets", the reason for the three astonishing consistent "8 days", Rich micro on the discovery of China's volunteer soft rib, and through clever deployment, magnified the opponent of this flaw, reversing the Battle of the war, from his insight into the military business of the heart, proficiency in the master.

And the same is the fifth battle, when General Ciiss led by the Volunteers 187 division in pursuit with the U.S. forces almost at the same time to reach the Han River, he decisively ordered the troops to take off camouflage, put on seized the helmet, orderly procession across, so "brainwave" "creative" great success. This also shows that general Ciiss difficult to distinguish between the South Koreans and the Chinese, the United States and the South Korean military are not pleasing to each other, lack of effective liaison, while the volunteers courage, prohibit characteristics of the in-depth grasp, and this is based on more than 10 years of deep understanding of the enemy and the army on the basis of "brainwave" the "creative", Rely on the usual intentions, it is really "on the stage a minute, the next ten years of work."

We all know the importance of the content of the website, but how many years passed, or everyone lamented the original content of the site is difficult to do, is that we in-depth understanding of the industry basic skills are not solid, lack of "This is to get the bullet Fed" practice even, according to can not really achieve "become experts, beyond the experts" of the realm. Some of them do not delve into the industry at all, simply by the so-called creativity to do the original content of the site, no doubt in the tiger, such a thought is only a moment of cleverness, also can not be long (this article by "SEO Yunnan" original starting, copyright, Wenzing, reprint, please use the link form to www.gouyn12.com/wzyy/314.html).