Don't make money on the Internet

Many people feel that 360 companies are different from other Internet companies because 360 have different values from traditional companies and even some internet peers. "The industrial form of any society has a division of labor and should not be fully swept by a single enterprise." The first thing we do is to do our best in the field we are good at, and the second is to keep curious about the world and to be able to make something innovative, even something that doesn't seem to have any commercial value, but it's fun and cool. "360 company Chairman Zhou firmly believe that the first user value to have commercial value." In the understanding of the Internet thinking trend of pluralism today, let us listen to his interpretation.

The Internet attaches more importance to users, experience, free and innovative

Reporter: You think, the Internet has some basic values and traditional business is not the same. What are the specific aspects?

Zhou: First, the user is supreme. Traditional enterprises emphasize that "customer (customer) is God", this is a two-dimensional economic relationship, that is, businesses only to pay for people to provide services. In the Internet economy, anyone who uses your product or service is God. Therefore, the Internet economy advocates the creed is "the user is God". On the internet, a lot of things not only not money, but also to the quality of the special good, and even pay the money to welcome people to use.

Second, experience is king. When there is no internet, the relationship between the merchant and the consumer is based on the information not known as the basis--in layman's terms, it is "the essence of buying without selling". With the Internet, the rules of the game have changed. Consumers can click on a point of comparison, online discussion, become more and more initiative and the right of speech. Therefore, in the Internet thinking, the product user experience is becoming more and more important.

In the past, the manufacturer sold the product to the customer, got the money, hoped that the user had better not find oneself; In this era of user experience, the manufacturer delivers the product to the user, and the experience journey is just beginning. If your product is doing well in experience, users can perceive your existence every day when they use it, they will take the initiative to help you advertise, recommend products, form Word-of-mouth marketing and fan culture, which means that your products are producing value every day.

Third, free business model. The Internet business model summed up nothing more than three kinds--e-commerce, advertising and value-added services. They have a common premise that they must have a huge, free user base. Only in this way can a percentage of the pay rate generate enough income and profits. So what the Internet economy emphasizes is not how to get revenue, but how to get users--that's where traditional manufacturers easily misread the Internet. Many traditional manufacturers to enter the Internet to think how to make money, simply think that as long as the use of Internet technology, with the Internet as a distribution, promotion platform, success will be successful, such recognition will lead to failure.

Four, subversive innovation. On the Internet, subversive innovations are increasingly appearing in two forms: one is to innovate the user experience and one is to subvert the business model. The latter is the cost of the original very expensive things down particularly low, even the original charge of things into free. When we began to do free anti-virus, the traditional antivirus manufacturers do not understand-how can it be free to go on? Up to today, 360 are in the browser, navigation, mobile phone assistants, 360 search, such as Internet portal platform-level products, and partners to share the flow of revenue and achieve total win. To reshape industries and industries with subversive innovation is the impact of Internet thinking on traditional industries.

The rule of the Internet is to create user value

Reporter: Now a talk about the Internet is cloud computing, large data, social networks, mobile terminals, which let many enterprises into mistaken, as if spending money on the internet, it became an Internet enterprise. What do you think about that?

Zhou: With the development of the Internet, many new technologies, new products and services are emerging, but for business management, these new things are tactical level. In order to transform and embrace the Internet, the traditional enterprises must understand the different basic values of the Internet and traditional commerce. For example, a traditional chain enterprise to the network of Electronic Business platform transformation, then it once owned stores, channel advantages, may overnight become the burden of transformation. How to solve the contradictions caused by the change, to resolve the internal resistance from the enterprise, whether to survive the transition of the painful period, all the decisions of traditional enterprises to the success or failure of the Internet.

Reporter: You think, simply regard the Internet as distribution, promotion platform, is not the real understanding of the Internet. So how do you understand the Internet?

Zhou: The rules of the Internet make it a rule to consider how to build and create a user's value in order to gain business benefits. In the traditional industry, because of the market and geographical vast, asymmetric information, can be through a variety of marketing methods to obtain customers. The real development of the Internet enterprises, only to find ways to provide users with high-quality or even free service, can make a lot of people into the user base-with a strong user base, before it is possible to build a business model. So, when you decide to enter the Internet, do not think of the first to make money, or the traditional business simply copied to the Internet, or the Internet as a distribution, promotion platform, which is not the real understanding of the Internet.

The decisive factor in the final victory is the user experience

Journalist: You think that when all the peers create value for the user, the final decision is the user experience. Why do you say that? From "Customer" to "user", the difference between the word, meaning how different?

Zhou: "Customer" is the person who buys your things, you sell things before, so that the customer buys to achieve the goal; now, the user is the person who uses your product or service, but they may not pay you. The user experience is important when you sell or send something and the user is just starting to deal with you.

With all the products highly homogeneous today, you will find that the decisive factor in the final victory is the user experience. In the face of strong opponents, we think of things, opponents can also think, but opponents tend to ignore small experience. Therefore, it is not impossible to start from a small experience to subvert an opponent. For example, some electronic products in your hands, it is already warm enough to recharge the electricity, can be used directly on the boot, some home appliances to your home, but also to find your own batteries to put in, this will make people feel anxious, and some manufacturers will put the battery to you, as long as the installation can be convenient to use ... Do these things matter? It may not be important to the vendor, but it's important from a user's point of view. Therefore, the experience of the economy is likely to be the future direction of development.

Wen/Zhou 祎