Dunhuang Network CEO Wang talk about entrepreneurship sharing happiness is more important than success

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Moderator: The 70th issue of the microblog training camp is now starting. Thank you for joining us this weekend. Today we are invited to the guest is the Dunhuang Network CEO and founder of Ms. Wang. Wang established a network of excellence in 1999 and served as CEO from 99 to 2002. Previously, Wang also in Microsoft, Cisco and other foreign companies as senior executive positions. Wang also founded the Dunhuang net in 04. So Wang will share her entrepreneurial story with us today. She is too high in the foreign company and will share her career experience with us. She is now engaged in the industry, but also including the previous pioneering excellence are doing e-commerce. We also want to hear about Wang's views on E-commerce today. Wang is always the few beautiful CEOs we've ever invited. The following applause welcomes Wang.

A typical professional manager is very different from an entrepreneur's bones.

Wang: Everyone sohu netizen Everybody is good, everybody is more interested in the electronic commerce, the internet feeling. Today we have a few topics to analyze. I read a book many years ago, this book says, the person basically divides into two kinds, one kind likes the stormy sea, the rapids person. The other is like a placid, calm lake. The first type of person likes a challenge, and when things are stabilized, his freshness is gone. Always want to do something exciting, different things. The second type wants more order and stability. Many years to repeat the same things do not feel lonely. I laughed after I had finished reading it. I think I definitely belong to the former type.

Over the years, the moderator has also introduced the past career development process. Also confirms that I belong to the first type of person. A lot of my friends say, this person loves toss. So later I said, typical professional managers and typical entrepreneurs, in fact, there is a fundamental difference.

I first graduated from college, in 91 when the time to Tsinghua University, we feel that the environment is very good work and atmosphere. University campus, very beautiful, and summer and winter, work relatively leisurely, from time to time can also participate in university activities, listen to lectures. At that time, multinational companies, Microsoft, IBM, Hewlett-Packard in the early 90 many people are not clear. I knew then that Microsoft was a DOS, and I didn't know how famous the company was. Job-hopping to this enterprise, can feel this global enterprise's operation, management and experience, every year constantly beat competitors, your colleagues around you are very good, all have a lot of shining resumes. I was also the first young Chinese professional manager to be promoted by Microsoft. It seems to be very enviable. This time came out a company called Internet pioneer.

At that time, I thought, is Microsoft behind? and the internet pioneer. At that time, people's understanding of the Internet is really very superficial. But we want to see what is this pioneer and what is at the forefront of this trend. So after I got to Cisco from Microsoft, I also saw how these innovative companies use the Internet to manage their global business well. It was also at that time that everyone felt very envious, able to enter the world's top-level multinational companies, but also participate in the company's executive team. At that time, all the departments around me were the general manager of big companies, so Cisco was very powerful in China. He can recruit the general manager of other multinational companies to be his department manager. So the colleagues around are these very good people. So our team is also the best team in the Asia-Pacific region.

But this time the internet's first wave of entrepreneurship has come. People think that this person's brain is in the water, so good work environment and career development prospects. Jumped to the time we did not know, called escape, 100 enterprises have 99 finally jumped off the cliff, jumped to such entrepreneurial internet enterprises. Within more than 10 years of E-commerce, I started with the first wave of Chinese business, and by 04 I founded the first cross-border business-to-business E-commerce trading platform, with two startups experience.

Character decides fate share three points sentiment

I have one of the biggest sentiment, the disposition decides the destiny, has three points wants to share with everybody:

First, know who you are. It's a very simple question, but I think it's a question that's enough for all of us to think about for a lifetime. So, people say that understanding of their own is the hardest. And each of us is constantly changing at every stage, maybe you know who you are at that time, but in fact you have changed, whether you know. Today many people say that you are a few pounds a few two, you can also pick a few kilograms of two, know what their advantages and disadvantages. To know what I'm better at, where I'm going. So I think it is a kind of neither belittle oneself, nor inferiority. Such a balanced mentality. First, knowing who you are and who you are may be able to finally come to one. Today, I found a business in the Dunhuang network, I have all the accumulation of the past is like for this one to prepare for the business. This is an era that I think I love the most, make your eyes shine, and I think I can maximize the advantages of my past and my experience to play better. I do not have the best answer to this question, but I have consciously developed a habit, that is, I keep asking myself, will understand themselves, now what kind of situation.

Second, happiness is more important than success. So what I've always admired is doing what I love to do. Do what you are good at, with the people you like. Propose in person, the outcome in the days, homeopathy and for, any one person and enterprise to be able to seize a trend, step on the big stone, a person again strong, a person again cattle, if not on the point is very sad things. So I have been saying that many entrepreneurs on the road, if finally one day crawled afraid to the top of the mountain, at that time he did not feel joy, feel scarred along the way, climb to the peak of the feeling is not really good.

Third, the smartest decision in a lifetime is to find the right person to marry. I've always thought that career is a part of life. You continue to struggle, the pursuit of a high level, in fact, Lengnuanzizhi, what kind of strength to support you constantly have such a harbor, and constantly have such a source, this is my third sentiment.

Two I one b from the information service to the transaction service

Tell us about the entrepreneurial story. I left the network of excellence, including today many people have been asking me. How do you think you're going to do the Dunhuang Web thing? How do you think of doing cross-border business-to-business E-commerce trading platforms. After excellence, I have been thinking about what makes my eyes shine. I summed it up into two I plus one B. Two I, the first love is intenet, as long as this thing and the Internet, and e-commerce related, I like. We've come out a lot of successful entrepreneurs since we were brilliant. Second, Analysys, globalization, internationalization. Before doing is the domestic e-commerce, the world is getting more and more flat. Can we look beyond a regional market, see the global market, integration of the docking. It makes my eyes shine. B is business, small and medium-sized business. If E-commerce can be used for small and medium-sized enterprises, at that time it played a power, the impact on the enterprise must be very huge. There was no road at that time, but the thought of these would make me feel shiny and willing to grope and delve in here. With such a dream, how to go beyond the application of individuals to the use of enterprises. Go beyond the regional market to the global market. Go beyond information services to trading services. A group of young people set foot on the Silk Road online.

At that time, our idea is very simple, since to do cross-border trade, but also to find some traditional trade very cattle. We jumped in. At that time called the High-tech field of talent, we sell are very difficult to buy things, intangible things. I was in China, and Metro was shopping. We help the domestic production of nails, bags of factories to the U.S. Web site to do auctions, bidding, to participate in international cross-border dealers to go. Very ashamed, a few months down, bags one months did not sell. On the other hand, I really see a lot of problems when we actually jump in and get involved in these cross-border deals. I think it makes me stronger. Internet and E-commerce must be able to exert its influence in this area. I was at that time through these nails and bags of the factory saw a few points, first, China's small and medium-sized manufacturing enterprises to produce more and more good things. And he also has good international customers to give him orders. But he relies on one or two clients a year, probably in one or two countries, depending on the one or two clients.

At the time, I was thinking that the Internet could easily help these factories and businesses expand to the global customer base. Internet and E-commerce should be easy to help them address the expansion of the international market. Second, our Chinese factories are pitiful. Our small and medium-sized enterprises are like blindfolded, kept by others bargain, the first round to kill you 40%, the second round to kill you 10%, you finally have not much. Our enterprise is like blindfolded, he also does not know this market his customer is who, his customer's demand is who, can only others give me an order, let me use what price to kill, I can only do so. So there is no profit to be made. China has many enterprises after so many years of foreign trade influence and exercise, we have a lot of factories formed a very good industrial chain, very good production environment and conditions. The number of big-name world famous brands are made in China, behind the Chinese factories. It is because they have no channels, no marketing, no brand.

The mission of Dunhuang Network is to trade in the world

At that time, we thought that the Internet can help us to expand the market, so that we have the opportunity to use channels have their own pricing power, have their own profit space. Further, through more understanding of market demand, it is possible to go to China's design, it is possible to have their own brands, we found these problems, a blueprint, the Dunhuang network to do Cross-border E-commerce blueprint that time has been achieved, has begun to have. So the original vision, the original mission, 04 to today we have not changed a word. We just want to do to promote global trade, the achievement of entrepreneurial dreams. In this way, frustration and questioning are just as commonplace. So we're going to have an occupational disease. To this day if we have an idea, to this market, we have a good idea, I still shiver, I feel too strange. So the way of questioning, everyone's distrust, in fact, is accompanied by the road to entrepreneurship, for us, you are at the forefront of innovation, is really a potluck.

It's important to be skeptical and firm in your entrepreneurial process.

To cite a few examples, questions come from what. First, from the customer level. So the market leader and innovator, the market will give him a lot of return, but the price is very big. We are the first to market, we and these small and medium-sized enterprises, suppliers in our platform to talk about the characteristics of the concept, the most heard is the distrust of these people. I was also running around the country with my colleagues, some of which were quite remote. I took a plane, a bus and a bullock cart with my colleagues, and finally entered, and began to promise, and promised well. When I returned to Beijing, I changed my mind. From these suppliers. Because people think, I do not believe, never do that. It was hard for our clients to accept the new rules of the game.

Second, from our internal colleagues, at the end of April 05, our platform began to go to the market, accept the market test. But before the release, I think every day is particularly difficult, because our colleagues in the mind is very tangled, are doing a lot of traditional foreign trade colleagues. In the mind there are two small people fighting here, one is to upload this thing up. The other villain said it was impossible, and it was a myth. So I was in pain, and our colleagues were fighting with themselves while they were doing it, and there was a contradiction between what we did and what we did. We also deal with many investors in the capital market, from the first day of our business, this is our topic, is to get venture capital in this market. Get the money to support the enterprise to go forward. The most we have come across is: Alibaba is already the market for business-to-business companies, why do you want to appear? This is at 2004 and 2005. We think that cross-border trade is so complicated that it is possible to do it one-stop. Even if someone is going to do this, it is not a matter of getting rich overnight, but also going through a long and hard work. So we are in such an environment, all around are questioning, from your customers, but also from our colleagues, also from the capital market. Worse is to go to a certain stage, we are out of ammunition, there is no enterprise to support the fodder.

I say this today and everyone looks relaxed. But then, every day was like walking on a blade, because it was a real problem. You will be paid next month, the server will pay, the rent status. It is really a very realistic and life-and-death problem for the start-up business. At that time, you are not still able to adhere to your belief, you can also determine that we can play the advantages of Chinese manufacturing, we can use the Internet and E-commerce to expand the advantages of Chinese manufacturing. I've been thinking a lot of times that a lot of people can actually hit the line, but a lot of people fall before they hit the line because he doesn't know where the line is.

Most of the time, your strategy, your strategy is sometimes not important, in fact, your belief is not able to top that the most important. We are very proud to be here today. The Dunhuang network is the pioneer of the trading platform, not only in China but also in the global Cross-border e-business. This is our outstanding contribution to an innovation. Our first breakthrough is that business-to-business is just a single model of information services. We have also seen the rise of E-commerce in the global marketplace, nurturing a large number of small and medium-scale economies that can trade on the Internet. So we are the Chinese SMEs and the global small and medium-sized buyers on the internet to let them direct business links together. So in fact, the Dunhuang network is to create the industry a game rule. So we put the risk control, overseas promotion, online trading support, logistics, payment and so on after-sales service, dispute resolution, we have to integrate him on a platform. So today, we are in this market to create such a model has been very recognized.

So our value is like what we wanted to achieve first, we helped the small and medium-sized enterprises and overseas generation of buyers to build up a transaction online. This value is reflected in our ability to help them develop international markets and help them build an overseas sourcing community. This is not to say that it relies on one or two customers and is now a customer in more than 200 countries. Also, companies are starting to use channels like ours to go to the middle to price, which means his profit margins are starting to rise. It means he has a better understanding of customers and the needs of the market. So the earliest we sell nails or help the business of luggage, we want their difficulties, we really online to achieve. Like the name of our company, dhgate,04 I was in the Island café in the thought, Dunhuang is to open the Golden Gate to the world, we dream to build a 21st century of the online Silk Road, so that many small and medium-sized enterprises, many Chinese-made products can go along such a road to the global market. has been in such a mission, such a dream, it has stimulated the passion of many of our colleagues.

I saw our Q12 of the whole company last week. One of them particularly impressed me, in fact, the mission of the Dunhuang network, the vision, to inspire everyone's passion for entrepreneurship and work of professionalism, he played a very large role. This is the story of our business. We are still on the road today and we are constantly innovating. 67 of time, we do a very dedicated, in this field continues to go deep to plunge, and continue to work hard, and constantly solve in this market our customers face problems. The value of an entrepreneurial enterprise is whether it is able to constantly solve the problem of customers, the enterprise has a sustainable development momentum. So today, I say we are on the road and continue to lead the innovation in this market. Is that we see the entire Cross-border business-to-business E-commerce market, which is starting from the past, the Dunhuang Web 2004, to the first stage of 2010, we call a model to be validated, a platform has been opened, there are so many products along this path, this is the first phase. began to move towards the second phase. So we are predicting the application of E-commerce in small and medium-sized enterprises began to enter a large-scale development stage. Today, when you go back to these businesses, South China, east China, small and medium-sized manufacturing enterprises, we visit them again, they have no longer say why I use the Internet, why to use E-commerce, but more enterprises in asking a question, these I know, you tell me, I how to use.

Therefore, the second stage how to let more enterprises have this awareness, can help them a better use of this trading platform. I have been visiting many small and medium-sized enterprises in East and South China for the first two weeks. Also talk about some of these companies now.

I went to Wenzhou, there is a cigarette lighter business, his director is Deng Xiaoping's special actor. As we arrived at this factory, a look at him, very shocked, exactly like, everyone saw the recent film of all the special actors are he. He is the director of the factory. He was proud to say that Wenzhou's lighter, 90% of the world's output is in this area. He was the first to take the Chinese lighters to the global market and go overseas. Very proud to see them in various times the innovative lighters, dazzling. At the door there is a big brand, impressively written, from the beginning of Yichi years, the company's brilliant achievements along the way. Including how to go to the overseas market, create some kind of record, what kind of award won. But he also sadly tells us that all the Glory has ceased in 2008 years. From there there is no more remarkable record of the glory. Since then, Wenzhou's lighter factories have plummeted. Scale from 5,000 to 100. The problems they face include rising raw materials, including rising costs, including capital turnover, and the very typical problems of China's vast traditional manufacturing sector. They knew we were going to move on to a new breakthrough, to go to E-commerce. But their problem, there is no talent now. No operating experience.

Also, we can see in many other enterprises in Wenzhou that they belong to the traditional enterprises. There are also many companies doing outdoor products. The product is really too beautiful. I used to attend the Canton Fair, like Grandma Liu into the Grand View garden, these things have not seen in the Chinese market before. Many companies also have the name of foresight. They say we are a company that is rising on the internet. The past is more just through information services. Today, through a lot of tools can let enterprises go to the service of trading. We still have to solve the problem of talents in enterprises. We have focused on this market for so many years, we also put forward for China's small and medium-sized enterprises to apply e-commerce further solutions. We call one stop service. Frankly speaking, the enterprise can focus on the field in which he produces advantages at the present stage. He wants to enter E-commerce, want to occupy the market faster, can through the way of outsourcing, through the specialization of the market segments to enable enterprises to quickly occupy a place inside. This is another innovation in the field of business-to-business trading.

Three tips to start a dream lofty down-to-earth

So many industry experts say, we are also exploring the mainstream of Chinese enterprises to do foreign trade in the field of another innovative model. On the road must be based on the focus of a business. Apple jobs, we see him today so many innovative products, but have you ever thought that he has been focused on this field for decades, he has the qualifications, only these constant trial and error in the process of these let everyone so like the innovative products. summed up, in the entrepreneurial if there are some kind of advice, first, dream lofty, down-to-earth. Many foreign enterprises like to use the word is: you do not fear, the future of things, your vision, breakthrough ideas, there is no relationship, many are the innovation of the duplex. Are these entrepreneurs interested in doing something that makes the world different? So I have just mentioned that if you let your business colleagues see a vision, the benefits that we all envision in this matter can inspire us to go a long way in the arduous path of entrepreneurship. It's a common business to have ups and downs along the way.

So, there is still a vision to inspire you to overcome the many hardships on the road. Second, dare to dare to do, can not be afraid of making mistakes. Just like we did, the motivation behind what I said to us was two I a B, but we didn't have a map. When you think about this map, this is not your time, this opportunity has been missed. Particularly typical of the Internet entrepreneurial innovation-oriented enterprises most need is speed. You need to be able to invest in the market as soon as possible. You can quickly find that your mistakes are not related, you can adjust. The rule of the game in this field is not fish, but fast fish eating slow fish. Some enterprises in the new opportunity when he lagged behind, is because the baggage of the past hindered the enterprise in the new environment strategy. His speed slowed down, and his burden was much more tangled. Third, focus and persistence. For innovation, you don't build a very focused, plowing in a field, you can't come out and continue to innovate. May be a first move, you are a leader, but today in the market is the need for an enterprise to have the ability to continue to innovate, the ability to continue to develop. So it's continuous innovation. Some time ago I read an article, also is a big company CEO to say, he said the innovation is you to many new ideas say no. I have had similar experiences in the past, and I particularly agree. Innovation is not that you have a lot of good ideas called innovation. He said that in fact, many companies are not dead in the absence of ideas, but die in too many ideas, too many ideas. This can be done, and it makes money. The result was a piece, lost his center of gravity. So he says innovation can also be a good idea for some of the ideas that seem to make you so special that you can refuse.

Summary, first, dream Lofty, adhere to your beliefs. Second, in this field quickly fish eat slow fish, dare to do, not afraid to make mistakes. Third, focus and persistence. Recall the first generation of internet start-ups, and finally survived, adhere to down, are good enterprises. This is the whole entrepreneurial process of some feelings. Share with you.

User Questions and Answers section:

The smartest decision to get married with the right guy.

Moderator: Thank you for your total sharing.

Question: You start by saying that happiness is more important than success. As a woman, you have a strong sense of family. But at the same time your career is more successful than the average woman. What is the connection between the two? Is there any support behind you? Want to hear your love story.

Wang: I do think there is a very happy family, this family behind me a strong support. This is my first pursuit in life. And I'm lucky, it's the most successful thing I've seen. Always have a point of view, I think career is actually a part of life. I often use rubber ball and crystal ball analogy, which things can be recovered, which things are lost a lifetime is difficult to pick back. With these ideas, I have a strong support behind the entrepreneurial process. Can continue to absorb energy from behind you. I think life is constantly have more experience, traveled all over the mountains, you have a lot of experience, each stage has its own efforts to achieve the goal. You continue to achieve this goal through practice. This is a good combination of career and life. Why I have that life sentiment, the most intelligent decision is to find a suitable person to marry.

The vision of the Dunhuang net is to solve the global trade

Question: What is the future direction and goal of the Dunhuang net? What is more difficult for women to start a business on the Internet than men?

Wang: First answer your second question, born entrepreneur Sometimes the AH Q spirit will be reflected at this time. I don't think women are more difficult to start a business than men, and I think more about where women have an advantage. First, where women have an advantage, she does one thing not for the so-called success, the appearance of fame, social status, can earn how much money, this may be the burden of men more places, because we all use such a vision to see the status and success of men in society. Women are more able to pursue meaningful things from their heart. At the same time, in making business judgments, she is more pragmatic vision. This business judgment and face have no relation, in the end to this business, the development of this enterprise has no benefit. It is easier to make a judgment more objective, which is also an advantage. People at the starting line more think of their own not, may be at the start of the lost. Especially today, especially for women, there is no ceiling, you can have higher expectations of their own. This may be the most critical and important time to start.

Just now you said the Dunhuang net to where to go, our future development. We set our vision in 04 to solve global trade. The first step we are taking today is to help Chinese SMEs go to overseas markets. Our first step today is to make China a global sourcing center, and China has the largest number of small and medium-sized manufacturing industries in the world, and we have to play that advantage. The future is a world-wide trade. The American ice Wine, Japan also wants, South Korea's clothing Mexico also wants. The future is in the Internet domain, which is a global platform for trading here. This is the future of the Dunhuang net want to do. We have a mission, not only in business, we connect the east and the West there is a bridge, there is a silk Road, there is a little behind us, I think China's rise can not just say you economic rise. We also hope that this bridge through China's products to convey China's culture, through the Chinese brand to build the spirit of China. This is not only a bridge for us to graft, but also a bridge between East and West cultural exchanges. Today we are proud that a Chinese enterprise serves global foreign trade in the global market. The revolutionary future we export is a revolution in global trade. The revolution was initiated and led by a Chinese company. This is one of the things that Chinese companies are proud of.

Question: You just said three sentences, one of which is to know who you are. I don't know who I am. You share your answers. Second, you mentioned that most of the Dunhuang nets are mainly manufacturing enterprises as the main target. But now China's manufacturing market by many Southeast Asian emerging countries strong competition, the Dunhuang network will have this consideration, for his future development to formulate a direction?

Wang: Answer the second question first. I've heard a lot of people ask me that question. First, the world today is inseparable from China's manufacturing. We also know that an American journalist had written a book some time ago, leaving the days of Chinese manufacturing. His life became a mess, like a disaster. We do not care about its political views, but today's reality is that the world cannot be separated from Chinese manufacturing. Second, we go to east and South China this time. Local Wenzhou entrepreneurs also told us. Vietnam let a lot of Wenzhou enterprises to move in the past, and even I give you free, you put the factory built here. The final result is that many companies have moved back to China. Free also difficult to be there, because his upstream and downstream in that place is non-existent. So in China actually formed a very mature upstream and downstream of the industrial chain. People think that the shoe-making association is good, not the shoe-laces Association, the Upper Association, the sole association. There are more than 5,000 kinds of associations. It is not possible for Southeast Asian countries to catch up in the short term. Today is not very blind immediately from foreign trade to domestic trading. Today we see that the world still needs to be made in China, and what kind of new way we are docking today in the new global demand. For the Dunhuang network platform, we serve the small and medium-sized enterprises today, in the next we also face a lot of Indian enterprises to say that we also want to use this platform to move to the global market. There are also a lot of American companies say, we also want to use this platform to come to the Chinese market. SME manufacturers in every country can use the platform for global trade. Chinese-made small and medium-sized enterprises can still be in the field of foreign trade, we still have an advantage today. But we are using new and innovative approaches to global demand.

The first question is knowing who you are and who you are. I have formed a habit, I read a lot of books, these problems will come out involuntarily. Often ask yourself what kind of change you will have in this phase, you have a lot of budding and many ideas in your heart. It's a good idea to be able to practice listening to the faint voice of your heart. The road of the future, is not found their favorite things, their most adept at playing the specialty of things, is to come all the way to their own understanding.

I have just come out of the school to work, I do not know that this point is a little silly, a few years ago I have never been picky, others as long as there is a job for me to do, I am particularly happy, particularly excited. At that time I had the opportunity to do a lot of different kinds of work, in the process let me have a gradual understanding of what I am good at doing, I am not fit to do anything. Because this thing other people do not understand, only your own heart clearest. Because many times people say, you do this thing is very good, but only I know how to do the process of my heart is not comfortable.

I was at Microsoft, many of the company's marketing activities, database marketing, advertising, marketing activities, PR, I will find that when I stand on the podium for many media reporters, although I can also represent the company to do a good answer, but I found that in fact I do not like that. I prefer to do things, such as our database marketing, how to study customers, how to do the classification of customers, how to target the different needs of customers, you give him a different marketing plan. I think that's very interesting. So it's only in your mind that others don't know. Only in the process of doing and trying more can you gradually discover what you are.

The so-called expert in the line used to be outsiders.

Question: We are also learning online marketing. For those of us who are engaged in the work and E-commerce is very far, we recognize this piece of power, want to join this piece, for us to learn micro-bo, E-commerce, how much chance we have?

Wang: The first sentence, the so-called experts in the line before are outsiders, we have not done the Internet before, have not done e-commerce. We are a great business when a lot of controversy, do games, tourism, E-commerce, which do not understand, is really stones. In fact, from the layman to become professionals. It's never too late to get in. Because in the future there is no business not electronics. None of us can out of this tide. Third, from the realistic approach, today the market has given us a lot of different options. First, we now have a large number of small and medium enterprises. He knows this trend and knows that it cannot be missed. Secondly, we are very cautious and have no operational experience in this area. Next is an industry more specialized division of labor.

So today in this market has a lot of specialized marketing companies. Specialization in a certain link inside, we e-commerce inside, someone to do the construction station, someone to do marketing, some people do data analysis, someone to do the payment, someone to do the new logistics, some people do Customs clearance and declaration, are online. The Division of labor in the market is becoming more and more obvious. I'll see what he does first. Second, ask some specialized person to turn this skill into the enterprise's own skill. Sometimes I do not have to go detours, not too much groping, we will see experts how to do. The trend in this market today is that specialization is becoming more and more obvious. There is no problem today, do not think that everything is our own. The so-called professional people do professional things, this idea may be the next Chinese enterprises need more attention. Many Chinese bosses say I have everything in my hands and I have to do it all myself. This will allow the enterprise to take a lot of detours, time consumption longer. Multinationals are more focused on finding more professional outsourcing companies.

The premise of insistence is to judge the market development trend

Question: You venture for so many years, you have to adhere to two words more sentiment, want to listen to your view of persistence.

Wang: For the Dunhuang NET, 04 has set such a direction, goal. There is indeed a judgment on the direction of future development in the market. As you said, it is a sad thing that you did not catch it. Most of the time, if you fail early, you will adjust. First, based on the premise of persistence, it is indeed a judgment of the future development trend of the market. In the past, some entrepreneurial experience really makes us to the market inside the direction of development, operating mode of judgment is accumulated. That's why I'm not particularly encouraging college students to take venture capital ventures as soon as they come out. This is a very dangerous thing. Your business judgments and your experience will be through many career experiences. Many companies are good at setting vision goals. In the process, I know where I'm going, so my adjustment will end up running my goals. Instead of today I found an apple forest, I went to pick apples today. A peach will be found tomorrow and finally peaches. Finally forgot to come when the dream.

Question: The first question, now everyone into the internet industry will often close to some successful people, regardless of male women, we will pay more attention to his external appearance. Successful understanding of the heart has great love, his thinking is very positive, and he is tolerant. I do not know as we often go to learn from successful people, what should we learn from them?

The second problem is that it takes a lot of psychological change. But for the more than 20-year-old, how to be tolerant, very understanding of others, is a kind of appreciation of the eye. But young people tend to have fewer setbacks because they have no experience, so they are rarely able to do so. Hope Wang always gives some advice.

Wang: The first question, I remember when I founded the Network of Excellence, I clearly remember our first company-wide General Assembly, 2000, March, I gave our company's goal is that our network of excellence can achieve China's e-commerce NO1. My goal at the time was to make our company successful in business. When I was in the Dunhuang Web, we were more than just a commercial company. More of our hearts have a sense of mission inside. Our platform is also on the shoulders of the Chinese-made image. Is China's corporate reputation, Chinese enterprises in the world can not have our brand. It is not just the amount of turnover that has become the world's largest cross-border business-to-business trading platform. It is said that we can have more SMEs to transform, upgrade. Is there more Chinese manufacturing from the past very passive manufacturing can take advantage of emerging innovative ways to create initiative. Can you talk about Chinese enterprises through our credit through our products, through our brand to shape a spirit. This is a change. I really believe that when the enterprise, or this entrepreneur can have more social responsibility, I believe that the enterprise's mind and he can take more.

The realm of life is the process of continuous ascension. No matter where you are, the road is the same, no matter where you start from. There is no other path, you like to be able to continue to have a state of ascension, my idea is that you need to continue to experience, you have more experience, there will be more setbacks, there may be more people do not think, encountered some difficulties, but the return is through more experience, your understanding of life. When you face difficulties, because you see a lot, you are not able to use a very positive angle to face the difficulties. The same thing, the interpretation of this thing by different people is accomplished in two ways. They end up with a completely different result. So you can decide what you choose. You can decide this matter, from a negative perspective, you will feel very wronged, complaining. Your morale will be greatly frustrated. Your courage is like a ball pierced a hole. You can choose a positive effort, or you can look at it with a positive attitude. You are constantly looking for a positive outcome with a positive attitude, and the end result appears. So the winner has his own path.

Question: You just answered the question and said, people must know what they are good at doing, you know what you like to do. You like to do it and you succeed. I like this thing, especially difficult, particularly difficult to do, and there are many practical problems. What criteria should I use to measure the things I like to do?

Wang: When a person is very young, frankly speaking, there is not much capacity for premium. People really can grasp their own destiny, really can choose what they do. In addition to what you know about yourself and what you do, you have to accumulate enough of yourself in the process, and when you face the opportunity to shine on your eyes, you can hold it firmly with your hands. So here, it's not just that I know I want to do this, you have to be able to accumulate, you really have the strength to hold this thing in your own hands. So this time I say young people still need to accumulate enough. You said it was difficult. Temper yourself, it is exercise on your own. Or you can't catch the chance to shine your eyes when it comes to you.

Moderator: Thank you, Wang. I see the king always at first glance, and Wang always in the process of sharing, we have a deep experience, think Wang is always very confident, laughter very hearty. And as a very busy CEO, in the process of confident smile, confident laughter, and this temperament is to let the girls here to learn. I find that the king has been listening to the general sharing today, is our micro-blogging training camp more girls than once. Other times the boys are more. Today, girls are also more positive questions. Believing, see the king always feel very cordial. Today, I also thank the King on behalf of the general share.