E-Commerce optimization: A case study of Dream Bazaar optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continued popularity of E-commerce in the domestic, VC now do not live to invest in electricity, now the VC do not go out with the electricity dealers are embarrassed to greet people, do not invest in the VC is known as Non-mainstream! One of the problems with the frantic rush of money into the e-commerce industry is the rising price of media, which does not The boss of the famous shoe storehouse said that a navigation station's "famous station" has created 2.1 million publication case price record, "5 characters 1 years also on more than 10 million". No way, everyone is very rich, and the effect of good media resources are so few, the market is naturally rising. I believe that the price of media will soar all the way next year This is a big trend and cannot be reversed.

In such a large background, SEO as a cost-effective (I am opposed to "SEO is free promotional means" such a reference, SEO time cost, manpower cost, maintenance cost is relatively high, is not free of charge, the promotion means gradually by the electric business attention, I have contacted a variety of different sizes of the electric business enterprise, More or less began to build their own SEO team. For the seoer of small and medium electric business, the operation of the SEO strategy is too difficult, the cost is too high, and easy to be artificially intervened, and the Beijing-East SEO strategy is limited by the lack of the product database is difficult to implement. Therefore, I think to find a site of moderate size, the optimization of clear ideas, more operational optimization cases, learning to realize the "copy more", is the electric business seoer to persuade the boss colleagues, with their own start to implement the SEO project a good choice. Today, I try to analyze the Dream Bazaar SEO optimization case, I hope the small and medium-sized electrical business seoer work can help.

Analysis of SEO cases, nothing more than three aspects: Keyword Strategy, page optimization and the construction of the chain, now from these three points to talk about the Dream Bazaar seo ideas.

1, first talk about Dream Bazaar keyword strategy.

From the ideal state, it should be the nature of the site to determine the keyword strategy, and then keyword strategy to determine the site structure and site content. But the reality is usually, the structure of a Web site and the content of the site is a fixed routine, such as the Consumer mall site is a fixed structure, the consumer mall is basically the home page, the category page and single product pages, if you change this structure, will cause users to browse obstacles, the user learning costs higher. Therefore, in the implementation operation, we usually from the existing Web site structure to reverse the keyword strategy.

In general, the home page is basically the main brand words, single product pages is basically the product name of the keyword, if it is some standardized products, such as books, 3C, then the single product page will also compete for some such as ISBN, product model, such as long tail keywords. The keyword strategy of the class page is based on the different products of the website, there are basically 2 kinds of practices: one is that if the site is selling products of other people's brands, the keyword strategy is basically "brand + product category" arrangement combination; the other is that the site is selling their own products, because they are their own products, Brand keywords are their own, this arrangement of the form of combination does not apply. Dream Bazaar sell products are also their own brand, then, it is how to do the category page keyword strategy?

In the picture, I chose the Dream Bazaar "Bra" category as an example, the purpose of this type of bra is "by series, material, according to size, according to the Cup, according to the buckle, according to Accessories" and so on, basically this kind of goal keyword strategy is to these filter conditions for the combination of keywords. "Brand + product category" Such a keyword combination can rely on the program automatically generated, but this personalized keyword settings need to write, from the Dream Bazaar class title of the writing, Dream Bazaar SEO personnel In this regard is a lot of kung fu, Each class is basically chosen to set the keyword form of higher retrieval.

In addition, the Dream Bazaar SEO strategy also has an important component, is for "Product + good", "product + how" such affixes do keyword strategy planning, this type of keyword search volume, user intent is more clear, and because it is a long keyword, the competition is usually not fierce, This type of keyword is the best carrier for the long tail strategy. The following figure is a search graph of the keyword that is queried by the search volume Retrieval tool:

In general, such a combination of keywords is the Webmaster (Shopping guide Site performance is particularly obvious) use of SEO interception of the typical official website traffic, Dream Bazaar This seems not to give these webmaster opportunities:

Although these long tail keyword search quantity is not high, but wins in the quantity, moreover these keyword's intention is very clear, to the website attracts the long tail key word flow, the effect is very good. In addition, the Dream Bazaar seems to want to rob competitors of the key words, but it seems that the effect has not been fully demonstrated.

2, said the Dream Bazaar page optimization.

Having established the keyword strategy, the next step is to consider how to implement these strategies into the site structure and page elements. Dream Bazaar In this aspect of the operation is very, basically is personalized to set the META element of the page, in addition to highlighting the core of the page keyword, in the page sidebar added a text block. such as in "dream Barthavin chest-see size-B cup bra" This page, Dream Bazaar SEO staff in the page sidebar added such a text block, and other sites of the text block, in order to make the text more readable, these texts are not generated by the program, But should be by the editor hand-written, the workload is very large, but also to make every piece of the contents of the plate are written inconsistent, hard this buddy, not easy AH:)

In addition, in order to show "Product + Good", "product + how" such a keyword strategy, Dream Bazaar opened a review of the subdomain, Review.moonbasa.com, this subdomain is very ingenious, on the one hand, it will user comments on the product to do an aggregation, a good embodiment of the established keyword strategy; on the other hand, it has a better solution to the problem that the Web page is not constantly updated, With this channel, it is very good to solve the problem of SEO and user experience, but also make good use of the content of UGC, it is worth to learn from the electric business.

From the channel on the search engine performance, search engine is very like such a user evaluation aggregation page, so, electrical business friends, if you are still in the site of the poor and distressed, then quickly do a user evaluation aggregation page, add index page is to increase the site included in the choice.

3, say again Dream Bazaar's outside chain strategy.

Because it is not internal personnel, can not share their specific outside chain strategy, can only use the tools to query the Dream Bazaar chain composition, guess the Dream Bazaar outside the chain strategy: A friendship Link exchange, this does not mention. The second is paid links, basically now the site SEO more or less have the use of paid links this means, after all, cost less, quick results, search engine is also difficult to distinguish, from the current view, this method of cost-effective or relatively high. Try to analyze their better outside the chain of resources, do not know how they are the way to obtain these outside the chain:

beauty.daqi.com g.pptv.com lady.163.com lady.qq.com women.daqi.com

The third is the navigation station, through the analysis of Dream Bazaar of the chain composition, found that they have a large number of navigation station links, these links are not the usual straight chain, but the use of http://www.moonbasa.com/#a_id =1188-mzny This type of link, I think it should be their site to buy a large number of navigation links, the following parameters are tracking the source of the order, the current search engine for CPS link to the weight of the site does not say very clearly, but in practice, the effect of this chain is also good. Dream Bazaar Navigation Station links a lot, here only a few:

www.hao123.com hao.360.cn www.114la.com www.sogou.com www.2345.com www.2345wz.com www.7255.com www.7322.com Www.7345.com

Four is the website alliance. Because Dream Bazaar own website Alliance, this also makes small and medium website advocate, network push hands have enough impetus to help dream Bazaar to promote, therefore, in the chain composition, there are also a lot of personal sites, personal blogs, promotional soft wen, small navigation station put on the Dream Bazaar website Promotion links, which also objectively increased the number of bazaar chain of Dreams.

If friends are interested, you can use this outside the chain query tool to analyze the composition of the chain, here is not to repeat.

In general, Dream Bazaar in SEO has done a lot of meticulous work, its effect is also very obvious, it is worth the electrical business friends to learn, for reference. I also hope that through this superficial analysis, can play a role in the discussion, let us discuss the website SEO strategy and methods, so that SEO in this fiery "electric business era" to play its real power.

Author: sem share

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