Early childhood into science and technology investment new hot spot visit Young intelligence technology company Liu Qiang

Not long ago, at just the end of the education fair, saw a lot of excellent educational ideas and educational products, one of the most impressive is the point reading pen, an ordinary book, with a pen can read the contents of the printed book, at that time attracted a lot of children around, in addition to reading English, Tang poetry, pinyin, but also able to tell stories , this greatly liberated the three-year-old children's parents, do not sleep before the story of the brains.　　After the meeting, we tracked down this point to read the pen product manufacturer representative, Beijing Young Intelligence Technology Development Co., Ltd., general manager of Mr. Liu Zhiqiang, and interviewed him.　　Reporter: You were in a well-known investment company as an executive, why would you choose to enter the field of early childhood education? Liu's strong: As the saying goes, children are home in the treasure, sung accompany him to run. When parents are more and more willing to spend money on the children's education, when a 50 billion yuan in front of the preschool market, oh, if you are me, you will be so choose. I'll tell you some data, and you'll understand better. One, China's 0-6-Year-old infant Group of more than 160 million people, the market has unlimited potential. In Beijing, for example, the monthly income of 1500 yuan per month for children is 532 yuan, and the monthly income of 5000 yuan households per month is 1135 yuan. Third, most of the children's monthly consumption accounted for more than 20% of the total household income, 29% of the family's monthly expenses for young children between 500 to 1000 yuan. Four, "three-year-old looking big, seven-year-old look old", China has been focusing on early childhood education since ancient times. With the implementation of China's family planning policy, 6+1 population structure has become an important feature of our family. Five, children at the age of 7, the brain has matured to 90%, 0-6 years of age is the infant intelligence development critical period. Six, and preschool education treasure Point reading pen marketing positioning just in the age of 2-7 years old children.　　Such a good market, such a good product, of course, there are good reasons to enter.　　Reporter: We see your company's products in the meeting, feel very good, please introduce the characteristics? Liu's strong: the potential to develop the human right brain is not always possible, as early as the 2003, the world's next generation of care organizations issued a statement: 0-6 years old, is the best time for children's intellectual development, is the peak of children's learning, but also the golden age of the right brain. Because before the age of six, children's left brain development is not stereotyped, they observe things, the analysis of things are the right brain as the center, this is the development and exercise of the right brain important period, if the parents do not have scientific training and orderly guidance, children's creativity, memory, all kinds of learning talent will lag behind, directly affect the future kindergarten, To primary school, Test university, and even life. It means that when you grow up, you become downright "left-brained."　　Because the left brain memory capacity is small, the left brain subconscious function is 50 times times lower than the right brain, memory function is 1 million times times lower than the right brain, so the child can become a talent, more than 90% depends on the 6 years before the acquired education. Reporter: Interrupted, youSaid this is too macroscopic, I want to understand is that the characteristics of preschool education Bao product itself? Liu's strong: Good, simple, kindergarten treasure Point reading pen, what to say, let the children's books to speak. Let children listen to stories, play games, learn English, play music, recite classics, Song words, learn common sense, increase potential completely no problem, point to where, learn where. It specifically aimed at the 0-6-year-old children's right brain development characteristics, the use of audio books colorful images, beautiful sounds, intelligent music and interactive game functions, fully mobilize children's eyes, ears, mouth, hands, brain, from hearing, vision, body awareness of the three major channels, and constantly stimulate the child's right brain development, Quickly improve the children's right brain dominance of space imagination, creativity, musical perception and memory, so that children from the starting line has been far ahead. "Early childhood treasure" of the three highlights 1, book rich: The world's classic stories, Nursery Rhymes, tang poetry, embedded, literacy, common sense, mathematics, pinyin, English and so on thousands of kinds, everything. 2, cost-effective: preschool education treasure 598 yuan A, the price is equivalent to a pair of shoes, a clothing, a set of ordinary cosmetics prices, using 10 years, an average of 2 cents a day, audio books are the price of ordinary books, voice download free of charge.　　3, the practicality is strong: preschool education treasure, point to where, learn, children can arbitrarily choose, rapid excavation child talent, point reading, translation, repetition, games, children learn, reading the personal tools, is a good friend of children.　　Reporter: I remember horn and patriots have similar products, may I ask what is the difference? Liu's strong: Our factory and Patriot Pen has been cooperation, although we are the same type of products, but completely different application direction, like we are selling knives, Patriots are selling Dragon Yan Yue Dao, we sell is Wang Maizi scissors, are good knives, the application of different directions. Horn, is also a very good enterprise, in the field of early childhood education is our teacher, the current industry boss, we as a second, to seriously want them to learn, we realize the product chip and technology, although different, but the form is very close.　　If you must find out the difference, I think one is horn focus on the textbook, rather than the point of reading a pen, the other may be a price difference.　　Reporter: Since you say the product is very close, what is your core competency? Liu's strong: I will say some confidential to you. First, our factory has many patents and core technologies for point reading pens, in product development and innovation has a congenital advantage, such as our current Penguin pen single switch, if not used to put aside, there are 2 minutes in the middle of the power off reminder, 5 minutes after the automatic shutdown, and so on, Some related to the next generation of research and development products, here will not tell you more, the next time we open a new product launch, I will speak plainly. Second, our team is a number of years of digital, education, book market experience of the veterans, and even some people across the three industries, such as myself, in education books and numbers in the field of how many have had some experience, this for the point reading pen this three linesThe intersection of the industry produced by the new products, is very important, we are basically a starting line to see who runs fast.　　Summed up the two major points, the first is the technical advantage, the second is the team advantage, these two are other brands can not be replicated.　　Reporter: You just talked about most of the product characteristics, ask from the user needs, preschool education Bao products to solve what user needs? Liu's strong: In addition to just said, for the child's intellectual intelligence, preschool education Bao also effectively solve the parents 4 big problem 1. Work busy, there is no time to teach children how to do, have a kindergarten treasure, is equal to the child to please a 24-hour personal tutor, the child himself point to learn, do not need to accompany parents, gently pine long intelligence. 2. Know how little, will not teach children, will not tell the children how to do, preschool education Bao is now equipped with a lot of the classic audio books, Standard Mandarin, English pronunciation, human dialogue pronunciation, completely solve the problem you know how little will not teach. 3. Children all day watching TV play games good move fun, not interested in books, how to do after school? Preschool education treasure break through the traditional book plane limitations, through the smart chip, will point to the text, pictures converted into sound, immediately raise children's interest in books. "Can talk" audio books can immediately attract children's attention, so that children in a vivid fairy tale world, children love books, school after the book is very cordial, the results must be poor. 4. Do not know how to develop a child's talent what to do? Early childhood education Bao for children to create a good bilingual environment, can quickly improve the children's English proficiency. Not only that, but also specially equipped with traditional drums, piano and other instruments keyboard, fully tap the children's various potential talents. 5, some children do not love learning, character withdrawn from a gregarious, do not talk with others. This will also bother many parents, preschool education PO is a good interactive communication toys, can be very good to build up the desire to strengthen the child communication. You see my cell phone a text message, is a friend of mine sent me, he said with a point of reading pen, liberated every day to give the child to sleep before the story of the distress, and preschool education Bao can tell the story of the rich and the music, this is the parents do not do anyway, the result of his family's children, one months down, never too can speak,　　Suddenly become able to say a word not bad about several preschool education Treasure point reading the story of the pen, you see, this message I have been kept.　　Reporter: Where can we buy the product at present? Liu's strong: preschool education Bao is currently in the country's major cities have sales, but on the whole, we are still in a wide range of channels to open up, but also here by the call of your magazine, there is committed to China's early childhood market friends, please contact us as soon as possible.　　Let's build a great business together.　　Reporter: I watch TV shopping on a lot of points to read the machine products, excuse me and point reading pen What is the essential difference? Liu Qiang: Yes, point reading machine has been more popular many friends have asked similar questions, I personally think that point reading pen and point reading machine is still very different, mainly three aspects of the difference, 1, targeted at different, the market point reading machine is mainly targeted at alreadySchool children, in the form of it is not easy to carry, you may also have seen in some stores, children need to use a heavy point to read the machine. and preschool education treasure only a pen size, children carry very convenient, whether it is at home to read, or take to the park or kindergarten and children to read together, are extremely convenient, and will not pose a physical threat to the child. 2, the content of the difference, the market point reading machine product content is only suitable for school children, and children's curriculum, the content of monotonous, much is to train children a mechanical way of memory and memory habits. And for the 0-6-year-old children to use the point of the machine, but also for English to improve the children's oral and reading ability. But children at this age, the need for English is not all, it requires a comprehensive brain development, have a good memory methods, learning methods. Early childhood education Bao mainly targeted at 0-6-year-old children, book content involving the growth of children every period, for example, "pre-school essential Literacy" on the breakdown of two age groups, so that each age group of children have books accompanied; "Pre-essential English" covers the basic vocabulary of children's English learning, so that children really feel the environment of pure English. Rich content of books, is the oldest kindergarten treasure the most characteristic. 3, update speed, the market on the point of most of the contents of the machine is not updated, mostly children's textbooks on the content. Early childhood education Bao almost average monthly book published, to ensure that children have new books every day to read, progress every day.　　To meet the needs of children's reading at the same time, witness the growth of children. Reporter: Ask a personal question, how old is your family doll?　　Are you using the product? Liu Qiang: This question is good, I have always been the view that do unto others others, I do not see the things recommended to others, it is called deception, my Home doll is now 1 years old 5 months, preschool education Bao Although said to be suitable for 2 years to 7 years old children, now for correcting my English pronunciation is also helpful. Every morning the baby up, I am still very sleepy, take this pen to put English nursery rhymes to him to listen to, is too lazy, put the story to him listen, do not point to point to go. Practice heard that the baby will not form the habit of watching TV, read more is a good habit, every day before bedtime also need to tell him a story, this pen sometimes can be used, I do not have to recite the story to him, just look at him, put the story to him to listen, he closed his eyes, I can sleep, this pen can be said. Well, to sum up, as a father, personally feel the benefits: 1 than buy a toy much better. 2 My mother, that is, the child grandmother can not English, I sometimes can not insist on teaching him, my mother could use a pen to teach him, learning is cumulative.　　3 music is very good, many English nursery rhymes are very suitable for my baby.　　Reporter: I saw your company product standard some books at the exhibition, what content is it? Liu's strong: At present, we have standard six books as a suit, with the smallest child, such as one-year-old and half "pre-essential cognitive"---rich pictures, beautiful voice with the baby to know their family, body parts,All kinds of toys, fruits and vegetables, color shape, life supplies transportation, animal world, wonderful nature and so on. "Pre-required 300 words" for children slightly larger, from listening, speaking, learning, reading, writing all-round through children's cognitive touch, so that children in the game happy, active learning Chinese characters. "Pre-required phonetic text" for the age group and learn Chinese characters are similar, the book contains a large number of spelling exercises and vocabulary, break through the traditional child Pinyin learning model, each page interspersed with nursery rhymes and small classrooms, help group children in play to learn knowledge. "Pre-essential math" is the same as the authoritative early childhood education experts selected recommended, including the children's beginner mathematics, the most basic theme: 1-100 numbers, find corresponding, digital pairs of interactive digital games, plus subtraction, and so on. "Pre-essential English"---it will bring the child into an interesting English world, contact and learn a lot of common everyday English words. It can improve the children's voice hearing, develop their observation ability, thinking ability and analytical ability. We also have a lot of other books that need to be purchased separately.　　In addition, we also work with many well-known domestic institutions and magazines to read technology, such as the Jing-Hao Hebei, and the only domestic audio magazine "bilingual Times", can use our point reading pen to read. Reporter: I heard you have been in a sneak, wrote a book?　　What about the content, can you disclose it? Liu Qiang: wow, you are so powerful, listen to who said, reporter friend's source of information is really developed, indeed, I worked with a friend to complete a "China-style 22 business regulations", by the Beijing University of Posts and Telecommunications Press published, it is estimated that in late July should be able to meet with you, the main content is the reference to al. Reese and Jake. Trout's works, based on their own experience from the brand building work, launched the discussion, mainly expressed on the brand building should pay special attention to some of the basic rules, may be a little help to friends in the industry.　　Please also ask your readers to give you more valuable advice.　　Reporter: Thank you for your acceptance of our interview, wish Beijing Young Intelligence Technology Development Co., Ltd. can make some contribution to the preschool education in China. Liu's strong: Thank you, but do not deserve, as long as we can put the early childhood education Bao products Such a good thing can be introduced to more people who need him.