Easy to be overlooked by Webmaster content: Active access to user data

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What is active Access user

Active access to users can also be called loyal users, their own users, search engines can use a variety of channels and means to locate the site's active users. Active access to users includes but not limited to:

1, need answers, need to solve problems, naturally think of a website users

2, have content to share, have to confide, want to immediately log in to a forum users

3, there are things that are not in a website browsing users

A5 Webmaster Network SEO marketing Team in the customer to do SEO diagnosis (http://www.admin5.cn/seo/zhenduan/), also advised them to do the above three points. Anyway, we think that the active access to users can get a lot of unexpected information, so there is no active access to the user's webmaster suggested to do it as soon as possible.

Which active access to user data is more important

1, active access to the user accounted for the most important, can be used with other sites for horizontal comparisons, active access to the user accounted for the larger, in the search engine PK ranking the greatest odds.

2, active access to the absolute amount of users is also very important, can be used to vertical comparison with themselves, active access to the proportion of users is growing, is a proof of the healthy development of the site one of the important arguments.

For example: A and B two websites, assume that October 1, 2013 when the active access user accounted for a small difference, and today, a station active access to the user accounted for 30%, while the B station absolute traffic more than a, but the active access user accounted for only 10%, search engine may feel a station value higher.

The importance of active access to user data to search engines

1, the search engine in the site rating will take into account the active access to user data

2, active access to user data can help search engine correctly understand a site.

We all know that search engines like the original content of the high ratio of the site, for the site to repeat a higher level of cautious and wait-and-see attitude. Some sites do not have the original ability, but can edit the information on the network to a subject content to do the whole, thus hold live in large numbers of target users, active access to users can reach a certain percentage. For such a non original site, search engines will be very impressed.

How to attract active access to users (or how to do without hurting active users)

1, study the active access to user needs, tailored to create site content.

such as: A variety of theme sites (such as medical, education, etc.) often have information channels, pay attention to active access to users of the site will generally be placed in the industry news; do not pay attention to the active users of the site often from the traffic point of view, put a variety of social news and entertainment news,

Through the hot keyword from the search engine to obtain traffic there is a possible result: absolute flow is not up, not necessarily, active access to the user first lost. Let's compare and feel, what would you prefer if you were a user who was interested in health and wellness?

* The latter use of the recent popular use of popular keywords to do seo "keyword blasting method", short-term may have benefits, but in the long run is not conducive to active access to the user, it may affect the search engine on the site rating.

2, to ensure that the user experience, do not let ads to users caused interference.

3, some sites will be "No window" written in the title position, I hope in the search results to attract users to click, visible "window" to the user's harm.

4, the revision, or the site content adjustment, take care of the active access to users, especially the core users of the use of habits and needs.

We say the user needs, not only refers to the browsing needs, but also includes emotional communication and other deeper needs. such as the UGC nature of the site Baidu Tourism, in the home important position to open up for the core user avatar "People Hall" column, and to encourage users to share content "travel friends list." Although some people put forward such an important position should be put some more commercial value content, but eventually rejected by product personnel, the reason is: Baidu travel more care about the user's sense of honor.

The article originates from the Baidu stationmaster platform: http://zhanzhang.baidu.com/wiki/246 If your traditional enterprise website does not have the flow, does not have the weight, does not have the rank, proposed through A5 webmaster network characteristic SEO Diagnosis service, helps you to enhance the flow and the weight. Enterprise qq:800017899, add direct contact A5 Webmaster Network SEO project manager.