Edit article is optimized for SEO or for users

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Site optimization is very important, the site content optimization is also very important, since optimization is very important, then how do we optimize, is to optimize and optimize, or for the user to do optimization, I believe many SEO friends have encountered this problem. Below see far SEO and everybody share website content seo How to combine user experience and content optimization:

1. Keyword density

The keyword density is the number of times the keyword appears in the article. If optimized for optimization, you can insert two to three keywords in the first paragraph, and bold, followed by the paragraph can be appropriate to add keywords, without regard to the consistency of the article, readability, repetition of these. If it is to increase the user experience, you can focus on the content of the article, do not deliberately add keywords, writing articles can revolve around a keyword as the center of the theme, to start writing, in the title of the keyword or keyword variants, abbreviations, etc. can be. Also do not consider keyword density control in 2%~8%, this statement, write out the article, as long as you think fluent readable practical can. Compared to know which one is better, the former, because the content of readability, repeatability and other issues, even if the beginning to get a slightly better ranking, because the content is not suitable for transmission, click, reprint of less people, according to the principle of click, this ranking will fall off. The latter, because the article fluent, practical, readable, spread up on the better, even if the initial ranking is not good, the point of many people, the ranking naturally went up. This assumption is based on the search engine early keyword recognition technology, not to mention the current search engine, has long recognized the keyword piling this bad behavior.

2. Stack keywords

Now a lot of CMS management system, will automatically extract the beginning of the article as an overview of the article, guidance, summary. and search engine spiders first read the content is also the beginning of the article, if you pile up some keywords in the head, may have cheated Baidu, that this article and this keyword is very relevant. But if your keyword is not good, CMS and automatically extracted a paragraph, repeat the beginning, repeat the keyword, in this case, not only the user looked disgusted, the search engine will also think that this is cheating. If we are doing content optimization for users, usually, the principle of natural occurrence of key words, that is to say the keyword in the article appeared in the right, can arouse the reader's resonance.

Most of the articles will be at the end of the entire article summarized, so the end of the article is a keyword is also a way to improve the relevance of the article. If you are to add keywords and write the end, it is certainly difficult to balance the task of summing up, if it is to summarize and write the end, but will naturally put the focus of the article, and the key to write at the end. With a poem "Heart Flowers flower not hair, inadvertently inserted willow shade" to describe the most appropriate.

3. Keyword Replacement

Now a lot of pseudo original software, with the so-called keyword replacement to do false original articles, this is actually no effect. No regular website will use this method to make a fuss about the original. Keyword replacement is the biggest disadvantage is the readability of the article, many words can not be fluent after the replacement of reading, such an article, even if included, the other people will never read the second time, of course, will not be reproduced. If we are writing articles in the mind of the reader, then will appear in the article in various forms of keywords, aliases, commonly known as, this is actually a different way of expression of keywords, because of the nature, will naturally get the reader's approval, so that the click or reprint. See Far SEO remind everyone a sentence, put the reader in mind, transposition thinking, for them to write practical articles, naturally can get good rankings and reprint, spread.

4. Keyword combination

Many friends have the experience of writing an essay, want to insert as many keywords as possible, taking ophthalmology as an example: Ophthalmic hospital, eye specialist, ophthalmic clinic, ophthalmic surgery, Tianjin Ophthalmic, Beijing ophthalmic ..., such, always think so many words together, all words can get a better ranking, This is actually an illusion, when the weight of a page is 5, you are divided into 5 words, certainly the weight of each word will be less than 5, if the Lord to do a word, then he will be close to 5. This will cause the weight to be dispersed, so that it does not reach the desired rank. When the weight of the site is lower, it is often easier to do a word than many words, and when a word is up, other words will be much easier to do. Keywords do not biting, make all-inclusive, to user-centric, for users to write articles, not for the key words to write articles.

Editorial articles are optimized for SEO, or for the user to do optimization, see here you should be able to see, in fact, when writing articles, as long as clear central idea, the key words naturally appear that is inevitable, do not deliberately focus on keywords, but to stand in the reader's perspective, try to read the reader's mentality, write the reader want, Articles that are useful to the reader. See Far SEO last reminder: Write articles to the reader-centric, natural, fluent expression of the content of the reader, do not deliberately focus on keywords, such articles are good articles.

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