editing and publishing skills for editorial staff to know

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1, the website article content writing request:

(1) Originality

On this point everyone should be very clear, in this day of Baidu Update 800 times, the importance of the chain has weakened, the update of the post in the station has a very important role in improving the weight and ranking. In particular, the amount of content, that is, originality. Now the original more and more difficult, and everyone wrote may not need half an hour will be competitors plagiarism or reprint, if the other side of the site weight is relatively high, then the collection will be faster than you, so that original is a very bitter bi things. But we can false original article, false original is not just an article to replace an expression method to write again, but to re concise article thought or to publish some of their own views.

(2) Relevance

Relevance is also very important, the article needs to be related to the title of the site, the first customer to see the title of the site will enter the site, open the site will be read after the article, but if the article and the title is not relevant, then do the meaning of this site where?

(3) guided

We now know that writing articles can not just to see the spider, our ultimate goal is to play the role of marketing, so the article must be able to bring some value to customers or solve some doubts. Therefore must grasp the good primer.

When we see a headline, we want to know why the user is searching for the word, what is the purpose of the word, and then write the article based on that purpose, hold it, and guide the sex. Then in the article, insert the user requirements appropriately.

(4) The richness of the element

In-station articles to be typesetting, so clear, so that users can see at a glance where is the focus. Note the application of H tag, add pictures related to the content of the article, add alt attribute to the picture, and apply the video.

2, the title of the article, guidance, text, the end of four parts.

(1) Title Selection principle:

A. From the point of view of the searcher, choose the personalized title. The title should be fluent, understanding can not be ambiguous;

B. In the same Web site, the same title and the same content shall not recur;

C. In the title, as far as possible not to appear special symbols, such as characters, punctuation.

(2) Description Add rule

Description for the article is the first paragraph, when the user search the word first seen. Why users click, and the description also has a certain relationship. Describe the rules of writing:

A. The description part requests the statement to be fluent, the meaning is clear, the word number best in 70-100 Chinese characters; Because search engine snapshots show a limited number of words.

B. The description part should appear the keyword, as far as possible appears in the front;

C. Description to be guided, attractive, to be able to seize the user's eyeball, so that users have the desire to click.

(3) Text Add rules:

A. The content of the article should be consistent with the title and be able to explain the questions raised in the caption;

B. To meet the needs of users;

C. Hierarchy, clarity, paragraph structure is clear;

D. Also take into account the density of keywords;

The first paragraph of the article is the key part of the optimization, must appear the main keyword, the main keyword as far as possible in the first sentence of the paragraph, as far as possible.

(4) End:

Summarize the above and do the guidance.

3, the article should be noted when publishing:

(1) Links:

In general we will give the article inside the keyword plus hyperlink, then in the site early, we mainly promote the homepage and the main keyword link, that is, in the article to the main keyword plus link to the home page up on the line, an article a link can be, don't put more, And to remind everyone is the new site do not put a link to each article, especially not every article inside have returned to the home page link.

And everyone in an article if there are related articles can be recommended links, but remember that the relevance is high, do not casually add. There is also a lot of novice easy to make, an article inside the same keyword added two times hyperlink, but it is to point to two different pages, this practice is also wrong.

I have been advocating, as long as the layout of the site when the reasonable design, the call of the article block call good, in the update of the article do not add too many messy links, especially if the article is too short if it is too much to add too many links. The important thing is the quality of the article.

(2) Picture: The picture should not be too big, too big picture influence open speed. The picture should be related to the content of the article, the picture below add the text, the picture should not have other enterprise watermark; the picture plus alt label, ALT label content can be the article title, also can be the keyword, preferably is the article title. ALT Tags: is the mouse on the picture appears on the prompt text, mainly to prevent when the picture is not open, let users know the content of the image expressed. In SEO, the role of the ALT tag is also a point, you can increase the keyword density.

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