Education Portal Revised eye-catching search box to increase the user search experience

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Hello everyone, I am Zhang Yijie. Recently, found that a lot of traditional education information portal has been revised, of which 233 schools (formerly: Exam) and exam bar for the leading education portal after the revision has an obvious feature: the top of a relatively large search box.

The top of the revised search box

233 after the revision of the top search box

Overall, three search boxes give people a kind of eye-catching and atmospheric feeling, so that users have the desire to search. 233 and 566 are more detailed, adding a translucent logo to the search box, while high-score networks add gadgets to sound search. From these little details, we find that the education portal is turning to a user-led, user-oriented experience, abandoning the traditional way of placing columns in the top of the head.

What is the purpose of increasing the user search experience?

"Increase the user experience and increase the conversion rate"

Educational portals such as 566, 233, and New Oriental are both online sales training courses or on-line search for training objects. Let users search for what they want, the user's goals and behavior is very clear, so that users can find the first time they want the information or tutorials, so the pertinence is very clear, before read a piece of information is about Google search engine, they want users to find the information they want faster, Do not want users to waste more than a second time on the search engine, so I think let users find what they want faster, faster departure and the traditional increase in the user experience to increase the PV opposite, but targeted marketing even if there are many times PV is not much use.

And for the high network such as simple information station (temporarily no product), increase the user's own search is in order to keep users, increase the user experience, but found that the high distribution of the revision also has reservations, temporarily only revised the home page, other channels such as high school entrance examination, such as large channels have not been revised. High-grade network can be said to be an education portal of a dark horse, only the development of 2 years have been good results, but simple traffic stations have been very difficult to survive, I believe that high network in the near future will be a transformation.

"Organize user search keyword research user search behavior"

Perhaps some people say, in Baidu Index, love Station index and Chinese webmaster tools, such as webmaster tools, as long as the main keyword query can get the user's long tail search behavior results. But for such a result, given is only a ballpark, for that day search volume only 3 below, but the accuracy is very match, this kind of word is most suitable for accurate flow marketing, Baidu search bidding system seems to have similar functions, the specific author has not yet studied.

For the education portal their keywords, do not know they have no collation analysis, but these long tail for future research certainly useful. Take a look at the dictionary composition as an example, his composition long tail word digging incisively and vividly, such as the optimization of the words, composition genre classification and grade optimization. Take the tag tag, one of his keywords a page, call all the relevant keyword articles, such as "love life composition" keyword, users usually directly search love life composition, love life composition, love life composition, so his title in such a Pile "Love life composition | About the love of life composition. For such a large number of keyword pages, you can get a lot of traffic. But to do so, still need a lot of quality articles as a support.

Any change is only to increase profits or to achieve better development. The development of the Internet is too fast, we have to accept new knowledge faster, will not be eliminated by the times.

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