Electric dealer SEO strategy: Try to cover up the odor of copper

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From the profit model, Baidu is an advertising company, but from its function, it is to the ads hate. It is a search engine, people use it because they can get the answer they want, it is essentially a content platform, if it is sorted out the quality of content is not satisfactory, full of advertising, people will give up using it.

At present, Baidu Baidu is still a single big situation, the current China's every internet field almost all exist such a phenomenon, there is a hoodwink eldest brother, almost ate the field of the whole cake, the bottom of the leftovers left a very second Dick and a group of humble little brother. In the search field, Baidu is the boss, because most people use it, traffic is very large, it can do whatever it wants to rent its territory for others to sell ads.

However, because the function of the search engine is to sell information, its natural search results must be strictly differentiated from paid advertising, otherwise Baidu is a vegetable market, full of business information. Most users use search engines for very simple purposes, knowing the answers, not buying things or doing business. For example, when searching for a "Chu Orange", most people's search intentions are "what is the Chu Orange", "the story behind the orange" and so on, rather than buy or wholesale chu orange.

Therefore, the Electronic business site in the search engine is not to be seen, the probability of appearing in the search results will be a discount. Taobao, the Super Electric platform, in 2008 has completely disappeared in Baidu's search results (excluding the home page). In fact, this is not so much a loss to Baidu, as it is a purification, because it makes the copper odor of Baidu diluted, search out the information more real.

Electric Dealer website is full of copper odor, want to do a good job in the ranking of popular words have a certain degree of difficulty. At present, the SEO effect of the current Electronic business website is mainly embodied in two aspects: brand words and long tail words. Brand words mainly through other channels for brand communication, enhance the brand Word index, traffic will naturally increase. Long tail words are mainly carried by the Product Details page and the Consultation content page.

Buyers want to buy things, Baidu as a portal is very slim, unless it is very special merchandise, several big electric platform to eat most of the consumer. The Electric Dealer website wants to attract the consumer through the traditional search engine, especially the small and medium-sized electric business, the advertisement budget is limited, still must return to the SEO.

Small and medium-sized electric business SEO ultimately to return content, like most Taobao guest site, through the content to attract search spiders, through search engines to attract visitors, and then the ordinary visitors into consumers. The media is content, they are the only search engine recognition. This path cannot be changed, but the methods are varied and summed up in the following ways:

1, rich product Details page. The Product Details page is the Electric business website can be a big fuss also must make a link, the page information is more plentiful, people's purchase desire is stronger, the search engine also likes. Because the Product Details page can be to provide high-quality content of the page, such as a sell CHU Orange page, in addition to the display of basic merchandise information, but also can add commodity stories, nutritional value and so on information, this is the general search users also want to know.

2. Open the content zone. Many of the site will have products related to the content plate or level two directory, simply provide useful content information to attract visitors. For example, a fresh electricity business website, will open some Diet health column, menu column, eating habits and so on, through these high-quality content from the search engine to obtain traffic, and then through the link or recommend the visitors to guide the content of the product.

3. Hide the electric business plate. Some electric dealer website does not go long tail route, just do a simple website, in the homepage layout hot keyword, specially do these several popular words rank, then in the navigation or other conspicuous place places a mall entrance, clicks enters may carry on the shopping. Focus on the home page, specializing in a few popular keywords is relatively easy to get good rankings.

The Electric Dealer website wants in the search engine to catch the oil and water, absolutely cannot be too high profile, first must take out the content, satisfies the search demand, can indirectly carry on the marketing. Search Engine Although the advertising, but the natural search results are not allowed to have too thick copper odor, or search engine is a business engine. However, through the content to make a sale, whether in search or other areas, are very clever means, this is the future of the field of marketing a big bright spot.

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