Electric dealers flock to overseas "Amoy" business opportunities

Xinhua Beijing, May 23, the domestic electricity business competition is increasingly fierce, industry bosses have been eyeing the overseas market, hope that through Cross-border business for the company's profit "building blocks." As times have changed, the founder of the grid, senior electrical business personage Shangxiang recently burst the material said "Jing Dong, every guest's overseas station has basically failed".

Electric dealers flock to overseas "Amoy" business opportunities

Since 2010, domestic electric dealers have coveted foreign markets. First, the client, Dream Bazaar and other consumer platforms began to open the shop on ebay, as a multinational retail business. Subsequently, where the customer also has its own warehousing and call center in Vietnam, distribution and payment by its local partners in Vietnam Ecpay; then, Jingdong Mall also low-key start English site domain name, sales of categories, including books, home appliances, digital 3C products, facing Australia, Canada, 35 countries and regions such as the United States have sold goods directly, becoming the first overseas attempt by China's largest web site.

Why the electric business boss is looking overseas, the domestic cereals foreign trade platform Chinese manufacturer President Bkai exposes the secret. He said that foreign trade e-commerce profit is generally higher than domestic e-commerce 10%-20%, individual product profits can reach 100%. "A 100-person foreign Trade Power Corps team one months of profit is worth Dangdang one year profit." ”

While China's domestic trade dealers "look beautiful", they are already a saturated market. According to data from the China Electronic Commerce Research Center, China's domestic e-commerce environment began to deteriorate in the first half of 2012, and most of the dealers ' trading growth began to slow down or even negative, and profits were reduced or even unprofitable. And some areas of foreign trade, it is clear blue ocean.

In addition, the real purchase network deputy general manager Fang Yu in the Southern Metropolis Daily interview said last year, "At present, Russia, Southeast Asia, South America these three areas of foreign trade business best to do, and there are few electric business enterprises, completely unlike the domestic electricity quotient competition so white-hot." He also believes that the electronic business to do Cross-border retail is undoubtedly to enter the "blue sea market."

The overseas gold rush just "looks beautiful."

In fact, the development of overseas businesses by the electrical business is also facing many risks. Shangxiang has said that, compared to domestic trade Taobao, Cat, Jingdong, Amazon and other rich channels of choice, the selectivity of foreign trading channels is very far, only ebay, speed trading and independent mall, such as only a few major channels, and payment by a monopoly PayPal. In the face of more "unreasonable" rules, e-commerce foreign trade practitioners can only be on the chopping block of meat.

Last year, Jing Dong just online English station, Jingdong Mall vice President Shi Tao had predicted that in three years will be the Beijing-East overseas business income to achieve 100 million U.S. dollars. But since then, Jingdong overseas business is no longer thereafter. Until yesterday, Zhejiang Province Foreign Service company executive search manager Joey on Weibo, said the Beijing-East overseas station has been on the brink of failure. Then Shangxiang forwarded the microblog and commented that the big electric Dealer's overseas stations such as Jingdong and Fank can be said to have failed.

Last year, e-commerce observer Ruzenwang said in an interview with the media, where visitors to expand overseas market action is far greater than the practical significance. He analyzes that more than 99% of the market in China, he believes that every customer in Vietnam to establish a site is only a brand marketing behavior, and can not really open the Vietnamese market. (Beijing, the IT channel)