Electronic Membership card product observation (medium): Public comment Merchant Center

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[Core Tip] "Slow Company" typical public comment on the membership card what is the background? Is it enough to withstand the powerful impact of Tencent's micro-lifestyle membership card?

Editor's note: In the "Electronic Membership card product observation (ON): Tencent micro-life backstage," we introduced in detail Tencent Micro-life X1 version of the merchant backstage. Through the acquisition and integration of the card, Tencent Micro-life of the merchant side from the product function said has been relatively mature. This article will introduce in the Local Life service field for 10 years of intensive cultivation of the public comment network, for the merchant, the company on the products are reflected.

Public Comment Merchant Center

Home

The home page of the merchant Center and Tencent Micro Life is completely different, just very simple with three icons show for the merchant's more important membership card, booking and store management three kinds of functions.

Membership

First of all, merchants can more clearly follow the prompts, step-by-step to complete the electronic Membership card opening, confirmation and on-line.

In the "member profile", the merchant may inquire all has joined the customer the electronic membership card information, but the information is comparatively elementary, only has the name, the sex, the age, the birthday, the consumption frequency and so on basic information; Consumer record "requires the merchant to manually add a member to use the membership card when the consumption amount;" Illegal record "is the merchant itself in the electronic membership card used by customer complaints record."

"member exclusive" is in fact the public comment on the two main features of the electronic Membership card: Discount and free gifts.

Merchants in the "affiliate marketing" in the release of concessions, discounts and other information to their own membership card users, these messages will be in the public comments on the site and mobile end of the message center to see.

Booking

The long-awaited meal "reservation" function has only been opened to restaurants and shops in Shanghai, Beijing and Nanjing.

Married parents

Marriage and paternity is a very high profit in the local life service, the public comments in the restaurant booking function after the introduction of the module can be understood, but still in the function is not online.

My store

Merchants can set up details of their stores in my store and add more beautiful photos.

Opinion and evaluation

The public reviews another dedicated to the background of group buying, no longer posted on the legend, its function is still relatively simple, mainly including consumer records, group buying data and business billing functions.

Public comment is the industry well-known "slow company" model, its operating local life service is the Internet industry most dependent on the promotion of the field, often known as "dirty Live dirty." However, no matter how hard the public comments on the line, the shortcomings of its merchant products are still not to be overlooked:

and Tencent micro-life similar to the background of the merchant is currently business Center (to membership card), reviews Group (group purchase), as well as a seemingly long overdue coupon backstage, they did not set to become a system backstage, from the merchant perspective, its sense is fragmented.

In addition to the most basic consumption records, the whole public comment on the business center does not have any data analysis chart, the merchant is difficult to discover further value, the backstage to the merchant's stickiness is extremely limited.

The merchant can comment on the self-service operation of the shop center through the public, for example, the key words are put in, must be entered by the sales staff, the merchant can not submit their own in the shop center (this can see Baidu and other search engine keywords to put and recharge the way).

The merchant's preferential message to the customer has limited effect, and the micro-letter which is good for information exchange has a great advantage. Especially in the mobile end of the public comments, the message center entrance is not eye-catching, and the system notice, comments and other mixed together, reduce the merchant information is concerned about.

And Tencent has always been the product of the first tactic is different, comments on the line products appear to follow the line, for the product features more cautious increase or decrease. This approach, while reducing the online disputes that cannot be met online, will undoubtedly make it difficult for them to confront their rivals ' products.

Recently Tencent micro-life membership card low-key online IPhone version of the independent App, coupled with micro-mail, mobile phone QQ Joint camp, the public comments on the challenge is not grim. But whether Tencent or comment on the current failed to put the O2O two "o" are occupied, the future will be a mountain of two tigers, or each occupy the mountain, is still a worthy of the unknown.

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Original address: http://www.geekpark.net/read/view/190211