Emotional marketing and erotic marketing in cock silk era

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This is a piece I wrote a few years ago, take out to see or very useful, today to share.

Emotional marketing as its name implies is to use the potential emotional appeal to attract, bundled consumers. Psychology to look at emotional marketing is a psychological hint, suggesting that consumers are born with a certain product has the inevitable link.

Take Nokia's Vertu, for example, vertu whether product name, packaging, pricing, sales venues, or advertising strategies, are in the consumer to convey "Vertu is necessary for successful people", he gave the success of the hint is "you do not even Vertu, how can you be counted as successful people." and successful people after receiving such psychological hint will think: "Yes, how can I like ordinary people, with Vertu is a symbol of identity, also tens of thousands of, buy a bar." This achieves Nokia's purpose. Well, this is emotional marketing.

However, in the case of China's diversified economy, especially the high proportion of cock silk, emotional marketing always seems so weak. Cock Silk is the pursuit of everyone is good is really good, the pursuit is I can have it good, I have it is good, the pursuit of boredom when there is talk. Summed up is the fantasy, cock silk do not pay attention to the essence, only care about the appearance, this is China's cock silk economy.

I think millet is also because realize this, can be so successful. The core of a mobile phone is the motherboard, but Millet is always avoided, it put the eyes of the cock silk to the big screen, high memory, high CPU, multi-touch and so unimportant or not so important point to go above, in order to comfort the consumer's psychology, to meet the cock silk pursuit of high-end machines (with the past only talk and SMS function) Emotional appeal.

In the economy of cock silk, the network hot spots every day around pornography, corruption and other negative information. And marketing is the thing, the government corruption can not touch, so erotic is the inevitable choice, we may call it the eye economy, but the history of Chinese marketing, you will find that often only eyeball, but no follow-up of the economy.

As for erotic marketing, is not a defined marketing approach, if you have to add a definition is "the use of pornographic products, using the mass media to attract the attention of the audience, so as to achieve the purpose of disseminating products," the erotic is not a narrow sense of pornography, but including pain in the broad sense of pornography. Of course, this is my definition, maybe not so formal, so official.

Some people talk about color marketing is a strategy, others say it is strategy. So, I think it plays a proper role at the right time, sometimes it's strategy, sometimes it's strategy. For example, erotic marketing may be a strategy, regardless of the external public relations shouted "Mo Mo is not about Cannon tools" (originally people do not know, so a shout, people know he is about cannon), or lame soft wen (16-Year-old girl using mo about cannon ...). No one in the public to create a cognitive, let the public mistakenly think it is about cannon tools. The use of public curiosity to stimulate the public to experience, so as to achieve low-cost expansion.

Again such as Thunder, for the Thunder erotic marketing may be a strategy. Do you still remember the "old jersey" that went crazy on Weibo? I think if there is no thunder people don't even know the actress. At that time the Thunder is to promote their own member products, with the help of this sister, Thunderbolt successfully promoted its own member products. Review the events. At that time, the cold joke featured a micro-blog: "It is said that the two days the national cock Silk are downloading a size of 982.77MB file," aroused the curiosity of the public cock silk, So the 982.77MB fire, at this time a user of the Thunderbolt to the release of the seeds, and then think that the cock silk are all with the Thunder under the film, the purpose of the Thunderbolt also reached. Whether the download or the number of members registered more than the usual increase in the rise.

Before we talked about emotional marketing and erotic marketing, let's talk about China's dick Silk economy and the former relationship. I try Baidu "cock silk economy", but Baidu is not, then can only add a definition to him. Cock Silk economy refers to those who do not have houses, cars, tickets, backgrounds and other groups produced by the economic value.

According to unreliable data, China's cock silk about 800 million people, including the netizen in the cock silk accounted for 60%, that is about 350 million netizens are cock silk. In the face of such a large crowd, as an internet practitioner, do I have to do something?

First analyze what kind of group this is. Because the economy of cock silk is very tight, in the real world they are very difficult to find themselves, so they chose the network to release their own pressure, they like online games, network novels, network video, the network of Everything, only in the Internet you can not see me, I can not see your place, they can find themselves. They are vain, but they suffer from the shyness of the purse. They are full of pessimism about the future. They sometimes have some ideas, but they don't dare to implement them. They lack basic respect for the opposite sex (especially for men), because in their eyes, women are associated with Gaofu, every day living a life of debauchery ....

To sum up, Dick Silk's basic mentality is that I have all the good things, I do not have a good thing; Everyone says it's good and I try to get it, I just want to get it, even if it pays some price (including selling the kidney).

So how do we make use of erotic and emotional marketing in the face of such a crowd? The answer is to use the erotic to attract cock Silk, use the emotion to maintain cock silk. Finally, I would like to emphasize that I am not recommending you to do three vulgar erotic marketing, I just want to communicate when or when, you can do so, not to mention the broad sense of pornography is not necessarily three vulgar.