End with the search room cooperation, chain home property changed its name to Chain home net

November 1, the Chain Home property will be renamed as a chain Home network-Currently, the online platform, the volume of housing has reached the chain of real estate One-fourth of the total. What is this concept? Chain Home Real Estate in Beijing has more than 50% (target) market share.

In addition, the chain of Vice president Chien and search room to stop cooperation expressed the view: "Our task is still deep into the chain home property itself, and SouFun is a competitor relationship, so there will be no outside of the said long must be divided, long time will be combined." ”

A break has no place to mediate.

Zohui said that the chain home network business includes the release of the network listings, advertising value-added services, Peer-to-peer business, as well as large customer data services. Chain Home property will still consolidate the second-hand housing business, while the first-hand room sales, as well as financial services expansion.

It is not difficult to see, the chain of thought is to the internet for the incision, integrated chain home real Estate resources-since 2010, chain home real estate continued to increase investment in the chain Home network, now has used almost 600 million yuan. Advertising revenue for the new property has been partially profitable.

In Zohui's view, Peer-to-peer is a source of strategic profits beyond the real estate electricity business.

So there is a basis: Chain Home IT systems have almost 500 servers. Every day backstage visit request 1000+ million times, nearly 200T data: the telephone of the trader, the plot, the floor, the number of households, the construction time, the family assets condition, the investment attitude, etc.

Chien said:

"On the basis of these data, we will establish a user system through the use of tools, loans, financial services to adhere to customers." ”

She affirmed the left view:

"Peer-to-peer is definitely an important growth point for future chain Home real estate, and we also have great hopes for it." ”

2012: Chain Home Real estate turnover exceeding 110 billion yuan

2013: Super 170 billion yuan

2014, is expected to exceed 200 billion yuan--with Vanke annual sales of considerable

More importantly, "There are a lot of things that can be mined behind these numbers, and it can be said that a lot of customer resource information was wasted before." ”

In addition, the chain home will release the owner of the data network to the holidays that line under the online interaction. What's the use of this thing?

Later, the owner just open the mobile phone, you can see what the broker will take customers to see the house, the broker turnover probability, with the rate. You can also check the history of the viewing room. So as to better carry out housing and trading decisions.

"The price of the landlord data network is not yet conclusive," he said. ”

In addition to data mining to consolidate and optimize the existing real estate business, Zohui eyes of the chain home network or an internet financial company-chain will enter peer-to-peer lending, financial supervision and other business. To know, the chain home to real estate as the center, is to build mobile internet based life service platform, decoration, moving, living payment, community services, smart home and so there are huge consumer financial space.