Energy efficiency reform of home appliances: The leader system or the substitution of general benefits to support the strong

Wang Jian

"Hair" for more than a year of home appliances energy efficiency "Leader" system finally to implement, involving flat-screen TV, inverter air conditioning, drum washing machine, refrigerator four types of household electrical appliances products. Analysts believe that the "front-runner" system is conducive to building the national team of Chinese brands.

However, the implementation details of the "front-runner" system have not been announced, and the extent of subsidy for shortlisted products is unclear. Some enterprises to the "first financial daily" Blunt, will actively declare ultra-high energy-saving products, but the specific strength to do the production and sales, but also to see subsidies, publicity efforts, because enterprises to be counted as "counting."

No longer a "GSP"

Recently, the National Development and Reform Commission, the Ministry of Industry and other seven departments issued a joint "on the issue of energy efficiency" leader "system implementation Plan notice", clear energy efficiency "leader" system implementation scope includes three categories: terminal Energy products, high-energy industries and public institutions. In terms of terminal energy products, selection of large scale, energy-saving potential, the basic conditions of a good inverter air-conditioning, refrigerators, drum washing machines, flat-panel TVs and other household electrical appliances to implement energy efficiency "leader" system, and gradually expand to office equipment, commercial equipment, lighting products, industrial equipment and transportation tools and other products.

The second half of 2012 to the first half of 2013, the domestic household appliances industry has implemented the "energy-saving huimin" policy, bringing energy-saving products and heavy sales at the same time also seriously overdrawn the market, 2014 domestic home appliances industry a bleak. The "front-runner" system "has been blowing" for more than a year and is now being announced.

Allwin Consulting Research Institute Dean Zhang Yanbin to the "First financial daily" reporter analysis that "the leader" system and "energy-saving huimin" policy starting point and incentive mechanism is not the same.

First, the "front-runner" system is no longer a "GSP". Energy-saving policy, to achieve energy efficiency level two and above products can enter the scope of subsidies; and "leader" system is to encourage advanced, must be energy efficiency level above the product, but also PK (comparison), energy-saving level in front of the first is the "leader" in order to get subsidies.

Second, from the point of view, the energy-saving policy is to encourage consumers to buy energy-saving products, so the subsidy is essentially to consumers, and the "leader" system is to motivate manufacturers to continuously develop and promote ultra-high energy efficiency of innovative products, subsidies are for shortlisted manufacturers, and the annual standards are to be raised, It is up to the consumer to buy these super energy-efficient products.

"So the ' front-runner ' system doesn't disrupt the market, it's more of a ' guiding role '. , Zhang Yanbin that since the end of the energy-saving policy, once there is no subsidy, three-level energy efficiency of the production of products have increased significantly, the State in order to promote the whole society to reduce energy conservation, in order to guide enterprises to change product structure, so decided to promote the "leader" system.

Enterprises should be counted as "counting"

At present, the "front-runner" system has not yet announced the implementation details, the specific amount of subsidy is not clear. Zhang Yanbin estimates that the implementation of the detailed rules of the 3 ~ April, slow will be introduced in half a year.

Gree Marketing Minister Chen Zili said, because the rules did not come out, "leader" system on the specific impact of the enterprise is still difficult to assess. Overall, more scientific than the previous "GSP".

Zhi Gao is responsible for research and Development of Vice President Lin Queensland to the "First financial daily" reporter disclosed that has received documents, let enterprises declare. He estimates that the rules will be introduced as soon as March this year, and the possibility of releasing them before the air conditioning season in May is also relatively high.

As for the subsidy, Zhang Yanbin estimated between the 10%~20%, such as a 4000 yuan super high energy-saving inverter air-conditioning, if each sales a 20% subsidy, the subsidy can reach 800 yuan. Lin Queensland that the extent of the subsidy may be around 10%, the amplitude is too big unlikely, too small and not very useful.

Lin Queensland frankly, Zhi Gao will actively declare, but ultimately how much strength, but also to see subsidies, publicity, if the subsidy is high enough, consumers and recognition, can sell more, enterprises will be more strength, because all want to count counting.

Austrian technology vice president of the refrigerator Wu Shiqing is also very real. He said that there are some energy-saving subsidies for the huimin, the enterprise has not yet been received. Therefore, the "leader" system will participate, but the most afraid of the rules are not clear. "Concrete also see subsidy strength, because you want to take energy-saving champion, one is to research and development investment, the second is the product cost is also high, consumers buy not to pay still have to see, three is the government to make up how much, how long time can checkout, these are very important."

Peng, vice President of Yi Kang, said that the "leader" system began to implement the Ministry of "Twelve-Five" during the creation of China's national brand, supporting the leading brand benefits.

The

' front-runner ' system is generally beneficial to large enterprises with research and development capabilities, which help them to establish their own brands. Zhang Yanbin also thinks.