Enterprise Micro-Credit Marketing

Summary: For everyone to more in-depth understanding of enterprise micro-credit marketing, some things on the Internet recommended this article to share with you how the translation industry to use the micro-credit subscription to more quickly find customers, and customers to establish a platform for deep contact, this micro-read number

Guide: For everyone to more in-depth understanding of corporate micro-credit marketing, "some things on the Internet" the recommended article is to share with you how the translation industry can use the micro-credit subscription to find customers more quickly, and to build a platform of deep contact with customers, which is also suitable for other industries, with the following details, If you do not understand, please read the previous update of the micro-credit marketing related articles.

1. Competitor Analysis

Micro-credit competitor research is to ignore the important step, you can view your target keywords and brand name, in the micro-credit public account basic situation, such as this article "translation" as a keyword, in the "Add Friends" click "Find the Public number", enter the "translation" keyword, Look at the top 10 micro-signals how they operate micro-letter, understand the industry as a whole is very valuable. Micro-credit operators need to learn from the following aspects of competitors.

A, can use a form of micro-letter name, micro-signal, function introduction, authentication, content update frequency and so on record down, find out their operation, shortcomings advantages.

B, to see if the automatic reply is humane

Reply to some key words directly to see the details.

C, study what channels they use to promote micro-letters

It is generally to see them on the site how to guide users to focus on micro-letter two-dimensional code, as well as online consulting tools, micro-BO, etc. are also in sync to promote micro-letter.

2, micro-credit subscription number positioning

Micro-letters are not marketing tools, we can understand that, and another channel can interact with the user, translation is a very detailed professional market, we are ready to do micro-credit marketing, first to do a good job, such as the general is which people need to translate, if they use micro-letter, will pay more attention to what content?

As far as I understand the need for translation is generally based on business, the individual needs to translate a small amount of business, large single concentrated on a number of global business enterprises, specific market research work, you can communicate with the sales Director in detail, because the disclosure is too fine, it is against professional ethics.

A, registered micro-credit subscription number details

The name of the micro-letter, including keywords or brand names, the best name is (brand name + keywords), such as love to cook rice; Describe the company's advantages in the "micro-letter feature description" and include telephone calls, for example, 10 years for the world's top 500 companies and 10,000 companies worldwide, Provide more than billions of words of translation services in more than 60 languages worldwide, 24-hour Translation Service Hotline: * * * *, micro-letter avatar general use corporate logo.

B, content positioning

The micro-letter content will occupy an increasingly important position. A good copy, may let you never lack of customers. Increasing the attention and activity of micro-credit fans requires that you have enough micro-letters to turn fans around.

Common concern customer groups are mainly peers, potential customers, partners, old customers, employees, part-time translators, job seekers, etc., which we send what content, only likely to cause users to reprint it? Please take this issue to run the company's micro-credit public number, and constantly test the content style.

Content should be scheduled for one months to update the theme (like the title), and in strict accordance with this program implementation.

C, micro-letter information Update frequency

I basically send a micro-letter message to you 8.30 minutes a day, all in the evening to prepare the material. Every time I suggest to send only three text, I usually send only one content per day, keep updating.

3. Micro-Credit promotion strategy

Each day, every translation company receives a number of potential customers, at the same time in their customer CRM database, also recorded M-Customer contact, as the first step is to find ways to let customers focus on our micro-letters, such as through the micro-letter query translation quotes, translation progress, inquiries and other functions of translators, to attract customers.

A, confirm the promotion target, the vermicelli increases the quantity, the user conversion rate and so on.

B, what channels are you going to advertise?

C, before the promotion to identify what to attract your users?

4, micro-credit maintenance work

A, to work to the first time to log in micro-letter backstage, processing user feedback information, the use of statistical functions to analyze users, text, information and other related data, to find out the operation of the problems; we have no way to send a message to him without replying to the customer information within 48 hours.

B, the user by industry classification, at the same time set up a large customer group, focus on maintaining this category of customers.

5, the establishment of mobile Web site

After the micro-signal authentication will have a custom menu function, with this function, you can better with the mobile web site fused together, quite a lightweight app like, if you micro-letter fans enough, the daily traffic to the site, is also very alarming.