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have done business Station webmaster will feel that Enterprise site optimization is difficult to do, because the enterprise site is generally to promote products, website optimization is on the one hand, the user experience is also very important. Do the lottery enterprise station friends are very depressed, is in the website design many places to the search engine is very unfriendly, including does other industry's enterprise station, how many will have the point such question. Here I do from the experience of my lottery business station to analyze the spider traps in the corporate site.
1, the use of flash
See a lot of lottery business station, some SHUANGSE http://www.7ien.cn/ssq.aspx lottery website page only put a flash, this is a typical spider trap. General Flash code on a link to the Flash file links, no other text displayed. I do my own lottery site is also a lot of look at some of the enterprise type of site, I mainly do is to Shuangse as the main content of this enterprise station, I also studied other sites shuangse such pages. Many practices are the first page of the banner to use a flash, but for spiders is not recognized such links.
2. Use of Session ID
Many lottery sites use the Sission ID to track user access, and a unique and unique Sission ID is generated when the user visits the site, and is loaded in the URL. This approach is that when spiders visit the site will also be treated as a new user, the search engine each visit to the page URL will be different. This phenomenon is also one of the most common spider traps.
3, use the jump
Spiders crawl the site, many forms of jump is very sensitive, but spiders are not sensitive to 301 jump, in addition, such as 302 jump, JavaScript jump, Meta refresh jump such a jump spider is not like. I do the Shuangse page of the lottery site on the use of 301 form of jump, of course, can not jump as far as possible, if you must use the words 301 jump is recommended by the search engine, so you can transfer the weight of the page from the old site to the new URL.
4. Website Frame structure
Web sites built using frame structures used to be very popular, but now such sites are very rare, because the use of frameworks is not conducive to search engine crawling. The use of the framework, in search engines crawl site things, only grab code, but does not contain any text information. Search engines have no way of judging the content of the site. Whether to do the lottery class Enterprise station or the industry's corporate station frame structure of the site do not use.
5. Generate Dynamic URL
Dynamic URLs are not conducive to search engine spiders crawling, because the dynamic URL value is generated by the database-driven Web site, with a question mark, equal sign and parameters of the URL. Although Baidu has been able to identify the dynamic URL, but also do not dare hundred percent guarantee.
Lottery corporate web site Spider Traps there are many aspects, such as login page settings, JavaScript links, and so on, we should try to avoid, because the characteristics of the enterprise station, some places are to be achieved, and can not be completely based on the search engine preferences to be determined, user experience is also to be considered. We need to find a trade-off and try to avoid spider traps.