Environment and profitability of local website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the rapid development of the Internet, the threshold of building stations has been reduced, and various types of websites have emerged. On the one hand, the rapid growth of Internet users has facilitated the development of the network from a comprehensive to a subdivision direction. On the other hand, traditional portals are starting to expand to local channels. At the same time, a variety of local characteristics of the site continues to rise, some have become the leader of the local site. such as the Dragon Lane, Wuhan Proud Network, Guangzhou Mother network and so have a good development prospects. And based on the advantages, the development of local websites has gradually become a new trend of construction stations.

But we should also clearly see that many pioneers unfulfilled die first, such as: 8848, Yat-fei Ridge, FM365, billion-Tang and so on well-known or unknown website is still wets.

Our webmaster are not lack of enthusiasm, painstaking efforts, energy. We are for the friends around to have a better exchange of interactive platform, during this period, we continue to accept all kinds of temptation from the outside, from the electric business, BBS, web2.0, SNS, electronic magazines, video sites, group buying, mobile Internet, micro-blog, micro-letter and other new models or products attract and wave.

A will work millions bone withered, how many stationmaster's painstaking effort achievement, died in this future unknown journey, every day hard night, hard life obtains result is disappointing!

Can we repeat the sad cycle of the past so endlessly?

How to find the specialized operation idea and method in the confusion? How to find your own position? How to understand the value of their own platform? How to make your station live better?

Do the station first to analyze their own local network environment. Based on the localization of the network environment to build stations, so, through observation and analysis, their hearts have already had a general idea of the construction station. If there is a local environment for the site, then you can do it now. The conditions to be analyzed are:

1 How many people are there in the local Internet?

2 local people who are doing the website?

3 local Baidu post is it popular?

If you want to create a local classification information site, then master some local business information, netting local businesses as the site's operating channels, so that after the website promotion will be helpful.

The advantage of local portal site is to do content, content should pursue localization, local characteristic. Such a site can be a significant development in the local. Therefore, if you want to do the local portal site, you must have a certain ability to edit the text. Second, be sensitive to news. Every time there are major news events, the major portals are of course the hottest search sites. As a local portal, if you want to use the news to attract popularity, preferably local news.

If there is a good relationship with local propaganda department, foreign propaganda office, TV station and other news media, I believe that the website has been able to hold a foothold in the local site.

As a webmaster, whether it is the target user group of their own website, or the operation of the need for external cooperation. Having a service mentality is essential. In particular, if you do local recruitment site, service users is the premise of the development of the site.

Local Yellow Pages in the early profit is good, if you do the Yellow pages, grasp the resources of local enterprises is certainly necessary.

With the prerequisite conditions, it is inevitable to promote.

Now when it comes to doing local websites, where are the essential things, how do local websites make money?

Local website Common profit model has the construction station business, the brand advertisement, the merchant joins the fee, the membership card consumes the discount, the advertisement union, the channel title or the outsourcing, the VIP member fee and so on. These models vary from person to person, not necessarily suitable for every webmaster, which profit model should be able to see their own ability, good at making what money, can control what the local resources, merchant resources or ordinary user resources, information resources or advertising resources.

Big city General Internet application is more popular, and there will be some more influential large web sites, local brand advertising in these influential large sites on the launch. Large cities in the local Web site in the cracks in large web sites to survive more pressure, more need to subdivide the market close to the user, to grasp the profit point of their own, the focus on the combination of profits with the business.

Small and medium-sized cities in general the use of the Internet, web design can also be relatively portal, in favor of the local brand advertising, small and medium-sized city of local Web site profits can generally be the local construction station business as the focus, make money is also more direct, to webmaster Local website promotion also has a positive significance.

Local Web site after a period of accumulation is bound to adhere to a certain number of Web site members, for local businesses that these members are valuable potential consumer groups, then the site has to the merchants to collect fees and advertising fees basis. There is the ability to join a large number of businesses joined, the introduction of discount cards, but also can use localized preferential information, to attract users to the site to participate in the business organization of consumer activities, from the profit.

Local site Team If there is strong technical capacity, the construction of the site is relatively easy to earn money, if with the local government, telecommunications, associations and other units of cooperation, it is conducive to strive for as many customer resources. If the webmaster is good at planning and promotion, it can be a channel or other activities of the naming fee, but also can earn cooperation to promote sponsorship fees. Local sites to collect membership fees is generally more difficult, if you can get first-hand discount information, or organize some meaningful offline activities, local websites can also try to charge some VIP membership fees.

Local sites in various forms, stationmaster's strength has quite big difference, the situation in various places also has many details different. Market competitors

There will be plenty of ways to make a profit, and other regional features of the profit method here is not much to say. The local website uses which kind of profit model does not have the formula, the key must see how the stationmaster controls the advantageous resources, enhances own website the core competitiveness. Business opportunities are often a flash in the past, timely adjustment of the specific means of profitability is the most important.

Interested in the local portal network can add me qq:8825036 and my detailed exchange.

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